direct bookings

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Published By: CyberSource     Published Date: Aug 31, 2018
Gain a bird's-eye view of how online fraud affects the airline industry Fraud continues to be a major source of revenue loss for the global airline industry. With airlines pushing for more direct bookings and the accelerating use of mobile as a booking platform, incidence of fraud is rising, albeit only slightly. Despite these factors, many airlines are not devoting the necessary resources and tracking the required metrics to measure and control fraud. CyberSource partnered with Phocuswright to benchmark global metrics and trends in fraud management and protection among airlines. The study also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services. To learn more, download the study today
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CyberSource
Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern
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