dmp

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Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
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adobe, the forrester wave, forrester dmp wave, audience management, data management platforms, multi-touchpoint targeting, multi-touchpoint execution, dmp vendor offerings, seamless data ingestion, message delivery, strong vendors, product evaluations, selecting right partner, audience insights, coordinated targeting
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
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data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches. Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
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data, brand, scaling, customer, marketing
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Whether you’re a dynamic eCommerce engine with a mesh of 2nd party affiliates and sister companies, a travel hub with a central office and 70+ markets to serve, or a traditional financial institution with inherited legacy, here are the key questions every marketer should ask themselves - and their stakeholders - when considering a DMP.
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data, management, marketing, cloud, dmp, customers
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: Oracle     Published Date: Apr 02, 2018
Deciding on a data management platform (DMP)? From audience scale to business strategy, you need to get to the core of a provider’s offerings before signing on the dotted line. Oracle Data Cloud created this checklist of the top seven questions you should ask any DMP provider. Download our checklist today to get your hands on the most important questions!
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dmp, platform, management, oracle, data, cloud
    
Oracle
Published By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
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marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino, crm & customer care
    
Epsilon
Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency, marketing roi, marketing research
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
    
Adobe
Published By: Bluekai     Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
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dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance, emerging marketing, internet marketing
    
Bluekai
Published By: Turn     Published Date: Jan 07, 2014
Forrester Calculates the ROI of Turn
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roi, return on investment, cost benefit analysis, turn, dsp, dmp, emerging marketing, internet marketing
    
Turn
Published By: APSALAR     Published Date: Jun 08, 2015
Because a DMP is a complex piece of technology, it can feel daunting for a marketer to thoughtfully evaluate alternatives. That’s why we’ve created this paper – to help simplify and streamline the process by suggesting a short list of questions that get to the heart of what matters strategically in a DMP so that you can make your decision with a focused yet sufficient set of information.
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APSALAR
Published By: HP and Intel® Xeon® processor     Published Date: Aug 10, 2012
The report outlines the benefits of using HP StoreOnce with NetBackup's integrated Network Data Management Protocol (NDMP) backup capabilities to enhance administrators' abilities to effectively manage NDMP-enabled NAS server backup and recovery.
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using, storeonce, ndmp, backup, symantec, netbackup, report, outlines, benefits, network, network, data, management, protocol, nas, server
    
HP and Intel® Xeon® processor
Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Sponsored by HP and Intel®     Published Date: Nov 02, 2012
The report outlines the benefits of using HP StoreOnce with NetBackup's integrated Network Data Management Protocol (NDMP) backup capabilities to enhance administrators' abilities to effectively manage NDMP-enabled NAS server backup and recovery.
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back up systems, symantec, netbackup, ndmp, it infrastructure
    
Sponsored by HP and Intel®
Published By: Intel Corp.     Published Date: Aug 08, 2012
The report outlines the benefits of using HP StoreOnce with NetBackup's integrated Network Data Management Protocol (NDMP) backup capabilities to enhance administrators' abilities to effectively manage NDMP-enabled NAS server backup and recovery.
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using, storeonce, ndmp, backup, symantec, netbackup, report, outlines, benefits, network, network, data, management, protocol, nas, server
    
Intel Corp.
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign, search marketing, email marketing, social media
    
Adobe
Published By: APSALAR     Published Date: Jun 03, 2015
Because a DMP is a complex piece of technology, it can feel daunting for a marketer to thoughtfully evaluate alternatives. That’s why we’ve created this paper – to help simplify and streamline the process by suggesting a short list of questions that get to the heart of what matters strategically in a DMP so that you can make your decision with a focused yet sufficient set of information.
Tags : 
    
APSALAR
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising, social media, marketing research
    
Oracle
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