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Published By: Dell PC Lifecycle     Published Date: Mar 07, 2018
IT is in the midst of one of its major transformations. IDC has characterized this paradigm shift as the “third platform,” driven by innovations in cloud, big data, mobility and social technologies. Progressive enterprises are seeking to leverage third-platform technologies to create new business opportunities and competitive differentiation through new products and services, new business models and new ways of engaging customers.
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partner, dell, emc, windows, server, enterprises
Dell PC Lifecycle
Published By: Epicor     Published Date: Feb 23, 2018
Manufacturers—like those in the retail and communications industries—are seeing modern technology and increased customer expectations drive new business models across the industry. Industry 4.0 is a common name for the strategy that allows companies to automate and digitize the manufacturing process, as well as keep pace with the demands of today’s customers. By downloading this Epicor-sponsored content, you’ll learn more about Industry 4.0 and how to apply it to your manufacturing business, including: • How to deliver on the promise of Industry 4.0 • How to prepare your organization for Industry 4.0 Download the content now, and discover how your manufacturing business can keep pace with today’s trends.
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industry 4.0, cloud, manufacturing
Published By: SAS     Published Date: Mar 06, 2018
Imagine getting into your car and saying, “Take me to work,” and then enjoying an automated drive as you read the morning news. We are getting very close to that kind of scenario, and companies like Ford expect to have production vehicles in the latter part of 2020. Driverless cars are just one popular example of machine learning. It’s also used in countless applications such as predicting fraud, identifying terrorists, recommending the right products to customers at the right time, and correctly identifying medical symptoms to prescribe appropriate treatments. The concept of machine learning has been around for decades. What’s new is that it can now be applied to huge quantities of data. Cheaper data storage, distributed processing, more powerful computers and new analytical opportunities have dramatically increased interest in machine learning systems. Other reasons for the increased momentum include: maturing capabilities with methods and algorithms refactored to run in memory; the
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Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
Published By: CA Technologies     Published Date: Aug 22, 2017
The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.
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CA Technologies
Published By: NetApp     Published Date: Feb 19, 2015
As business requirements drive the need for a hybrid cloud strategy, companies must determine how best to run their applications and manage their data—whether in their private data center, near the cloud, or in the cloud. Hyperscale cloud providers offer excellent flexibility by allowing customers to buy raw resources in a consumption model by the hour. NetApp® has released a new way of deploying the cluster Data ONTAP® operating system that runs on hyperscale resources, that when combined with NetApp Private Storage for Cloud, offers customers superior choice in how they manage their cloud storage.
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Published By: OracleSMB     Published Date: Jan 04, 2018
Sales drive growing companies, but net-new sales alone do not lead to profitability. New customers are expensive. To profitably grow, companies must focus on customer retention. And the key to customer retention is for all departments to be invested in the customer experience. The sales group needs to be able to provide service, and the service team needs to be able to sell. Customers demand it, and technology can deliver it.
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Published By: Intel     Published Date: Jul 27, 2017
To stay ahead of the competition in a fast-paced, cost-driven cloud services marketplace, LeCloud must innovate new services and revenue streams to retain customers and drive profit. By using future-forward data center solutions from Intel, LeCloud is able to reduce latency in its video transcoding and improve the user experience when streaming new 4K and H.265 real-time video services to millions of customers concurrently.
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Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
Published By: 8x8 Inc.     Published Date: Aug 15, 2017
In our increasingly global economy, it’s no surprise that more and more businesses are taking their contact centers global. This trend may be driven by several factors including entry into new markets and the consequent need to support customers and prospects in multiple regions or an acquisition that suddenly opens new geographies for business. This paper explores how a cloud contact center solution can help address key challenges of deploying a global contact center.
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contact center, global economy, customer support, cloud offerings, 8x8
8x8 Inc.
Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
Published By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
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horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth
Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
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facebook exchange, quantcast, display advertising, display exchanges
Published By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: • The steps to launch an employee Advocate Marketing program • Proven best practices to grow your program • The recommended timeline and steps to ensure the program drives your goals
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employee advocacy, employee advocates, employee advocate marketing, advocate marketing, emerging marketing, social media
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
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rocket fuel, marketing, branding, brand marketing, buick
Rocket Fuel
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC

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