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Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata
Published By: Mimecast     Published Date: Aug 30, 2016
Download Resetting Your Email Security Strategy to learn: - How employees are your first and last line of defense in attacks and why proper education is key. - How you can fix your processes against modern threats like whaling - The critical role of today’s cyber security technologies - Why your security strategy is doomed to failure without strong leadership"
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mimecast, email, email security, cyber security, whaling, email security strategy
    
Mimecast
Published By: Mimecast     Published Date: Aug 30, 2016
Read the whitepaper for key takeaways: - The emergence of email archiving as a business requirement - The challenges associated with traditional on-premises solutions - How the cloud has changed email archiving - How organizations can benefit from it"
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mimecast, email, cloud, email archiving, email
    
Mimecast
Published By: Mimecast     Published Date: Jan 03, 2017
Mimecast has detected and blocked a dangerous new campaign that uses social engineering and advanced sandbox evasion techniques to deliver stealthy malware. This Email Security Advisory from Mimecast offers: - Detailed attack analysis - Mimecast viewpoint - reduce sandbox reliance - Weaponized attachments - prevention and recommendations
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mimecast, security, email security, email, cyber security, malware
    
Mimecast
Published By: Mimecast     Published Date: Jan 11, 2017
Organizations that work with the personal data of European Union residents need to overhaul business processes to avoid the risks of violating the General Data Protection Regulation, which takes effect in May 2018. Penalties for non-compliance could cost your organization upwards of €20 million or 4% of total annual worldwide revenue, whichever is higher. Mimecast provides numerous ways to help simplify GDPR compliance. Learn how Mimecast Targeted Threat Protection helps ward against impersonation attacks, weaponized attachments, and malicious URLs – offering a comprehensive front-line defense for the personal data entrusted to you when it is attacked via the email vector.
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mimecast, security, gdpr compliance, gspr risk management
    
Mimecast
Published By: Mimecast     Published Date: Feb 13, 2017
Mimecast has seen firsthand that not all email security systems perform equally well. But, until now, we’ve lacked the comparative data to prove our perceptions. In order to address this head-on, Mimecast has launched the Email Security Risk Assessment (ESRA). The Mimecast ESRA has three goals: 1. To test the Mimecast cloud security service against an individual organization’s incumbent email security system. To help the organization understand the relative efficacy of the security systems and to see the number, type and severity of email-borne threats that are currently getting into the organization. 2. To inform the security industry with hard data on the effectiveness of various commonly-deployed email security systems. 3. To inform the security industry with hard data regarding the number, type and severity of email-borne threats that are being actively used in attacks. Download Now!
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mimecast, email. esra, email security, cloud security
    
Mimecast
Published By: Mimecast     Published Date: Feb 13, 2017
Security and risk (S&R) pros have the challenging task of using finite resources (including budget, time, and people) to protect their businesses from every possible attack type. On top of this, S&R pros don’t just need to watch out for threats coming from outside their walls, but must keep an eye on internal threats as well. S&R decision-makers face threats from three groups of insiders – compromised accounts (internal accounts that have been compromised by external attacks), careless misuse (internal policy violators and those who accidentally leak or expose data or systems), and malicious insiders (insiders who purposefully take or misuse data or exploit systems), and they must be prepared for each. In February 2017, Mimecast commissioned Forrester Consulting to evaluate the state of enterprise security readiness for internal email threats.
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email security, internal threats, mimecast, forrester
    
Mimecast
Published By: Gild     Published Date: Jun 10, 2015
Increase response rates, build relationships, and restore trust with candidates.
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mass communications, recruiting email, candidates, response rates, relationship building, restore trust
    
Gild
Published By: Mitel     Published Date: Dec 15, 2016
With this digital customer experience shifting from a "nice to have" offering to an essential service, any business that interacts with its customers must have the right technology to deliver a consistent experience across all media, as well as a concrete strategy for this broadened scope of service. Check out our new white paper for an overview of the digital expectations and habits of today's digital consumer, as well as practical next steps for transforming customer experience from dated to digital.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: Mitel     Published Date: Dec 15, 2016
As a professional with influence over the customer experience your business provides to your customers, you likely have a sense of which organizations are getting it right, whether they're your direct competitors or sources of inspiration in another line of business. While you can try to mimic, replicate or establish your own benchmarks to measure against based on these success stories, there's nothing more valuable than hearing how it's done directly from the pros. Check out our free e-booklet to learn from six companies that transformed their digital customer experience and saw measurable results in customer satisfaction, operational costs, employee productivity, and more.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: Mitel     Published Date: May 18, 2017
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
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customer experience, sms, email, web chat, social media, mobile
    
Mitel
Published By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
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Dotmailer
Published By: Forcepoint     Published Date: Apr 29, 2016
For free trials, please choose the appropriate trial package below and complete the registration. You will receive an email guide on how to set up and manage your trial. Product support is available for the duration of your trial. Please visit our Support section if you have any questions.
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Forcepoint
Published By: Cyren     Published Date: Oct 17, 2018
Average rates at which enterprise email security systems miss spam, phishing and malware attachments.
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email security, phishing, malware, email security systems, appliance security
    
Cyren
Published By: Fujitsu     Published Date: Dec 08, 2017
Join leading industry experts from Fujitsu, Salesforce and a special guest from Canon, as they share their expert insights on the future of Digital Enterprise and how manufacturing companies can accelerate their digital transformation journey. During this interactive discussion, they will: • Reveal how to identify and prioritize your critical issues; • Show how Canon Information & Imaging Solutions, is driving growth through an innovative outcome-based service model; • Demo a real-life digital transformation story; • Show how to see more, act fast, optimize, anticipate and power innovates your way to success. This webinar also features Fujitsu's unique digital transformation approach to help you understand where you are in your digital transformation journey and the actions you can take to accelerate it. Watch for this amazing webinar and a link will be sent to you via email.
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fujitsu glovia, glovia enterprise planning software, digital transformation, fujitsu webinar
    
Fujitsu
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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unsubscribe, email marketing, email roi
    
Bluecore
Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email marketing, personalized email, retail marketing
    
Bluecore
Published By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. “In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we don’t have as many messages or new products going out. So as often as people come to our site is as often as they’ll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then we’d be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,”
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email marketing, triggered emails, audience segmentation, email capture
    
Bluecore
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Proofpoint     Published Date: Dec 21, 2018
If you’re like most IT leaders, you’re invested heavily in the latest security tools. Yet you’re still inundated with ransomware and other advanced malware, credential phishing, email fraud and more. You’re spending more time dealing with a growing volume of threats. And you’re seeing a shrinking return from your security investments. That’s because most of today’s attacks play off human weaknesses. Download this whitepaper today to find out the top tips on how to choose tools and solutions to improve behaviours and outcomes.
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Proofpoint
Published By: Salesfusion     Published Date: Sep 20, 2018
Salesfusion is transforming how mid-market businesses engage audiences and measure marketing success. Our marketing automation platform is purpose-built for mid-sized companies. It is designed to include all of the features you need in a single platform that is both broad and deep in capability. We obsessed about the platform design to ensure it is easy to use with drag and drop interfaces for email, landing page, and form builders, and Salesfusion is the only marketing automation platform to include a comprehensive Business Intelligence module.
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Salesfusion
Published By: Webroot UK     Published Date: Feb 04, 2013
The Webroot solution provides customers with a layered approach to security including products for Web and email security, email archiving and endpoint security. Offerings can be implemented as an integrated suite or as individual point products.
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solution, malware, email archiving, endpoint security, individual point products, web
    
Webroot UK
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