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Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement, email marketing, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Sailthru     Published Date: Jan 26, 2016
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
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sailthru, email, marketing, retention, cross-channel, analytics, email marketing, emerging marketing, advertising agencies, crm & customer care, traditional marketing
    
Sailthru
Published By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
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sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing, marketing research
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
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sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing, marketing research
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
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sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing, emerging marketing, internet marketing, e-commerce
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
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sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000, internet marketing, e-commerce
    
Sailthru
Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
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salethru, digital, online retail, retail, purchase rates, marketing, email marketing, emerging marketing, internet marketing, marketing research, e-commerce
    
Sailthru
Published By: Cloudroute     Published Date: Jun 01, 2016
Office 365 is the #1 Business productivity solution and the leading collaboration tool in the world. Yes, you are familiar with Word, Excel, PowerPoint and the rest of the Office Suite, but Office 365 is much more. Office 365 includes OneDrive for Business that offer 50GB per user for email and 1 TB for file storage. Combining OneDrive and SharePoint allows for real-time collaboration for employees in any location using any of the Office applications. Collaboration is further expanded as a tool to improve productivity and communications with Skype for Business. Skype for Business supports VoIP and Wi-Fi calls over a laptop, PC, Tablet or smartphone. It also provides conference calling to engage your employees, partners and, most importantly, customers.
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Cloudroute
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form, emerging marketing, traditional marketing
    
LeadGenius
Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach, customers
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop
Published By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
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email filtering factors, sender reputation, email blocking, email marketing
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs, advertising agencies
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
Measuring your data can be difficult, but knowing what to do next is even harder. Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals.
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email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate, rise in traffic but not in conversion, email trends, email marketing trends, email marketing best practices, advertising agencies
    
Return Path
Published By: Return Path     Published Date: Jan 31, 2013
Email marketing isn’t simple anymore. The “Email Best Practices for Mobile” podcast provides best practices and tips for marketers designing email content for both mobile and desktop viewing.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path
Published By: Burton Group     Published Date: Apr 08, 2008
In this Methodologies and Best Practices document, Burton Group Research Director Daniel Blum recounts customer perspectives on the anti-malware battlefield playing out at the enterprise level. The document explores lessons learned, and what keeps customers awake at night even after good defensive strategies are in place. The Reference RFI alone is valuable for those switching anti-malware products, or seeking new ones.
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burton group, best practices, malware, security, email security, network security, content filtering
    
Burton Group
Published By: Entrust Datacard     Published Date: May 15, 2014
Entrust Certificate Services provide one of the industry’s most comprehensive offerings of digital certificates and related services, tools and solutions. Whether it's a basic SSL certificate, more advanced EV multi-domain SSL certificates, or specialty certificates for secure email, code-signing or Adobe PDFs, Entrust offers a comprehensive portfolio of today's most-used digital certificates. And all are supported by Entrust's world-class service.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jul 21, 2014
The proliferation of mobile devices presents tremendous opportunities for organizations to empower employees and increase business efficiency.
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identity guard, cloud services, secure, mobile devices, business efficiency, corporate networks, secure email
    
Entrust Datacard
Published By: Microsoft Windows Phone     Published Date: Feb 08, 2010
How Windows Phones Combine Email, Messaging, Voice, and Presence in a Secure, Collaborative Environment. This paper explains why unified communications is essential and why Windows® Phones are ideally suited to serve as the "mobile connection" in a unified communication environment.
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microsoft windows phones, unified communications, security, mobile worker, smartphone, business intelligence, corporate social network
    
Microsoft Windows Phone
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
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unica, email, emarketing, esp, email trends, social media, spam
    
Unica
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
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