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Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Trend Micro     Published Date: May 03, 2018
Skills and resources — these are the two elements that make up an attacker’s arsenal. An attacker, however, cannot set out to break security or even perform sophisticated attacks without finding weak points in a system first. Massive malware attacks, email-borne heists, hacked devices, and disrupted services — all of these require a vulnerability in the network, whether in the form of technology or people, in order to be pulled off. Trend Micro has looked into the current and emerging threats, as well as the security approaches tailored for the landscape. Read on to find out how to make informed decisions with regard to the security focus areas that will figure prominently in 2018.
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Trend Micro
Published By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
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marketing database, silverpop, marketing, marketing campaigns, reach, customers
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop
Published By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
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email filtering factors, sender reputation, email blocking, email marketing
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs, advertising agencies
    
Return Path
Published By: Return Path     Published Date: Jan 29, 2013
Measuring your data can be difficult, but knowing what to do next is even harder. Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals.
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email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate, rise in traffic but not in conversion, email trends, email marketing trends, email marketing best practices, advertising agencies
    
Return Path
Published By: Return Path     Published Date: Jan 31, 2013
Email marketing isn’t simple anymore. The “Email Best Practices for Mobile” podcast provides best practices and tips for marketers designing email content for both mobile and desktop viewing.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path
Published By: Burton Group     Published Date: Apr 08, 2008
In this Methodologies and Best Practices document, Burton Group Research Director Daniel Blum recounts customer perspectives on the anti-malware battlefield playing out at the enterprise level. The document explores lessons learned, and what keeps customers awake at night even after good defensive strategies are in place. The Reference RFI alone is valuable for those switching anti-malware products, or seeking new ones.
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burton group, best practices, malware, security, email security, network security, content filtering
    
Burton Group
Published By: Entrust Datacard     Published Date: May 15, 2014
Entrust Certificate Services provide one of the industry’s most comprehensive offerings of digital certificates and related services, tools and solutions. Whether it's a basic SSL certificate, more advanced EV multi-domain SSL certificates, or specialty certificates for secure email, code-signing or Adobe PDFs, Entrust offers a comprehensive portfolio of today's most-used digital certificates. And all are supported by Entrust's world-class service.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jul 21, 2014
The proliferation of mobile devices presents tremendous opportunities for organizations to empower employees and increase business efficiency.
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identity guard, cloud services, secure, mobile devices, business efficiency, corporate networks, secure email
    
Entrust Datacard
Published By: Microsoft Windows Phone     Published Date: Feb 08, 2010
How Windows Phones Combine Email, Messaging, Voice, and Presence in a Secure, Collaborative Environment. This paper explains why unified communications is essential and why Windows® Phones are ideally suited to serve as the "mobile connection" in a unified communication environment.
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microsoft windows phones, unified communications, security, mobile worker, smartphone, business intelligence, corporate social network
    
Microsoft Windows Phone
Published By: Unica     Published Date: Jun 07, 2010
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
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unica, email, emarketing, esp, email trends, social media, spam
    
Unica
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
Published By: Unica     Published Date: Nov 04, 2010
Facing an unprecedented pace of change, you, like many marketers,may be struggling to create meaningful conversations with your audience.While you may be turning up the volume, if you are still using pushstrategies to shout out your messages, your buyers may be tuningout.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, ebook, integration
    
Unica
Published By: PC Mall     Published Date: Aug 12, 2011
This white paper examines the powerful new features of Microsoft Exchange 2010 and the flexible hosting options that are available through PC Mall Inc
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email, exchange, communications, microsoft, mobile communications, collaboration, outlook, pc mall, cloud computing, cloud services, hosted exchange
    
PC Mall
Published By: Mimecast     Published Date: Nov 10, 2010
The right archiving solution can simplify and strengthen your overall email management systems and processes.
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mimecast, software as a service, saas email archiving, email management system
    
Mimecast
Published By: Mimecast     Published Date: Nov 10, 2010
Practical cost saving benefits of cloud-based email management.
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mimecast, software as a service, saas, email spend datasheet, cloud-based email management, archiving
    
Mimecast
Published By: Mimecast     Published Date: Nov 10, 2010
A successful Data Leak Prevention system will address the issue of email by policy, in a way that integrates with the systems your business has in place to address governance, risk and compliance rather than through a series of standalone tools.
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mimecast, software as a service, saas, data loss prevention, risk and compliance, email, security
    
Mimecast
Published By: Mimecast     Published Date: Nov 10, 2010
Continuity and archiving services may prove more cost effective for email than high availability clustering, especially when considered in the light of continued governance, risk mitigation and compliance.
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mimecast, software as a service, saas, email, business continuity, risk mitigation, compliance, clustering, archiving services
    
Mimecast
Published By: Mimecast     Published Date: Nov 10, 2010
Cloud-based email services can offer full protection with the promise of availability and reliability too.
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mimecast, software as a service, saas, security, threat mitigation, cloud-based email service
    
Mimecast
Published By: Mimecast     Published Date: Nov 24, 2010
The requirement to upgrade servers and operating systems and maintain email during migration, means that this is one upgrade that should not be taken lightly.
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microsoft exchange server, email migration, operating system, continuity
    
Mimecast
Published By: M86 Security     Published Date: Feb 09, 2011
This white paper explains some of the key concepts of data loss prevention (DLP), including the problems organizations encounter in implementing an effective DLP policy and how to alleviate them.
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m86 security, data loss prevention, email, web gateway best practices, dlp policy
    
M86 Security
Published By: M86 Security     Published Date: Feb 09, 2011
This paper is intended for IT decision makers, HR managers and executives responsible for adopting and enforcing email and Web Acceptable Use Policies (AUPs) within an organization.
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m86 security, social media policy, web acceptable use policies, aups, email and web security
    
M86 Security
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