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Published By: Groove     Published Date: May 16, 2018
Build.com is a well-established online retailer of home improvement products. Their sales team was stretched thin, and they needed a way to ensure accurate records in Salesforce in a way that didn’t hurt overall sales and customer outreach. While they were initially drawn to Groove for the Salesforce Email Sync, they soon discovered more ways to turbocharge their sales effort with personalizable drip campaigns through Flow.
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Groove
Published By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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Groove
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: Bluecore     Published Date: May 14, 2018
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
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Bluecore
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Mimecast     Published Date: May 09, 2018
Der Mimecast ESRA Report (E-Mail Security Risk Assesment) beleuchtet die Leistungsfähigkeit verschiedener E-Mail Security Lösungen. Der ESRA Report wird quartalsweise durchgeführt und auch der aktuelle Report stellt Lücken bei vielen Systemen im Schutz von Unternehmen gegen bösartige Dateitypen, Ransomware, Phishing und weiteren Angriffsversuchen über E-Mail fest. Fast ein Viertel der "unsicheren" E-Mails werden an die Posteingänge der Benutzer übermittelt. Erfahren Sie in dem Report, wie Sie Ihre Cyber Resilience für E-Mails erhöhen und mit einem mehrschichtigen Ansatz deutlich die Sicherheit für Ihr Unternehmen steigern.
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Mimecast
Published By: Trend Micro     Published Date: May 03, 2018
Skills and resources — these are the two elements that make up an attacker’s arsenal. An attacker, however, cannot set out to break security or even perform sophisticated attacks without finding weak points in a system first. Massive malware attacks, email-borne heists, hacked devices, and disrupted services — all of these require a vulnerability in the network, whether in the form of technology or people, in order to be pulled off. Trend Micro has looked into the current and emerging threats, as well as the security approaches tailored for the landscape. Read on to find out how to make informed decisions with regard to the security focus areas that will figure prominently in 2018.
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Trend Micro
Published By: Mimecast     Published Date: Apr 13, 2018
On the 13th February 2017, the Privacy Amendment (Notifiable Data Breaches) Act was passed in the Australian Parliament, introducing a mandatory notification regime. This bill commences on the 23rd February 2018 and will require organisations to notify data subjects and regulators in the event of an “eligible” data breach. An “eligible data breach” will occur where: ? There is unauthorised access to, or unauthorised disclosure of, the information; and ? A reasonable person would conclude that the access or disclosure would be likely to result in serious harm to any of the individuals to whom the information relates The amended legislation provides greater clarity to Australian citizens about the privacy of their personal information and will affect Australian companies as well as international organisations with Australian operations. It also means that businesses must carefully think about the practical issues related to data breach responses and the disruptive consequences of any un
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Mimecast
Published By: Mimecast     Published Date: Apr 13, 2018
On the 13th February 2017, the Privacy Amendment (Notifiable Data Breaches) Act was passed in the Australian Parliament, introducing a mandatory notification regime. This bill commences on the 23rd February 2018 and will require organisations to notify data subjects and regulators in the event of an “eligible” data breach. Mimecast’s proven portfolio of cloud-based, security and cyber resilience services for email can be a vital component of any organisation’s Notifiable Data Breaches compliance strategy
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Mimecast
Published By: Cyren     Published Date: Apr 12, 2018
Phishing is on the rise for several reasons-most fundamentally because it works. Phishing provides a robust ROI to the criminal gangs behind it, as barriers to entry have fallen and the "phishing-as-a-service" economy has evolved to lower costs and make it possible for even the non-technical aspiring criminal to get into the game. We also can't lose sight of the fact that phishing's primary distribution channel-email-is the easiest and only reliable way to reach business users directly. Cyren is uniquely positioned to observe, analyze, and halt phishing attacks as they happen. In this updated phishing issue, we explore recent rends in phishing, provide insight into the mind of a phisher, and examine the lifecycle of a phishing site. To begin to stern the increasingly negative impact of phishing, companies must continue the shift to cloud-based security with the kind of real-time detection and blocking of suspected zero-hour phishing sites that Cyren's security cloud provides.
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cyber, threat, phishing, criminal, cyber, security
    
Cyren
Published By: Outreach.io     Published Date: Apr 09, 2018
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
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Outreach.io
Published By: Adobe     Published Date: Mar 26, 2018
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an email that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass email inviting recipients to one of two West Coast product demos for a new line of computers.1
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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Adobe
Published By: Marketo     Published Date: Mar 20, 2018
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
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Marketo
Published By: Fiserv     Published Date: Mar 02, 2018
According to the report, Benchmarking the Accounting Function 2015, only 56% of companies currently use automation to reconcile accounts. While many finance leaders want to change the process of reconciliation, the task can seem overwhelming. However, developing a plan does not have to be complicated or time-consuming – and the benefits far outweigh the risks. A smooth, stress-free financial close adds qualitative value to the company by freeing employees to focus on strategic initiatives and ways to grow business. A CFO’s Guide to Transforming the Financial Close shares how to build a center of excellence to streamline reconciliation so you can align objectives to overall business goals. Leading-edge automation tools can stop the madness of shuffling papers, sorting emails and searching spreadsheets, turning the reconciliation process from a cost center to a value-add for the company.
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automating financial close, streamlining reconciliation, data integrity, single version of truth, reconciliation process
    
Fiserv
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: Genesys     Published Date: Feb 21, 2018
In the ongoing evolution of the customer experience, organizations continue to rely on phone and email while introducing new customer engagement channels. With the channel mix rapidly changing, it has become more important than ever to accurately identify and proactively deploy the next-best channels for engaging customers today and tomorrow. Gartner Research has profiled 15 ways that organizations will engage customers over the next 20 years. This includes augmented reality, virtual reality and mixed reality immersive solutions which will be adopted by 20% of large enterprises by 2020. By learning which engagement channels will best meet your customers’ needs in the future and prioritizing those aligned with your business model, you can improve customer engagement and
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gartner, customer engagement, customer experience, gartner research
    
Genesys
Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys
Published By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
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Magento
Published By: Mimecast     Published Date: Feb 07, 2018
Is your healthcare organization part of the 90% that conducts annual cybersecurity assessments?* Do you wonder where your IT peers are headed with their cybersecurity plans and how they prioritize their initiatives? Recent HIMSS survey results reveal these insights and more, plus the 5 steps to improve your email security’s prognosis. This E-book contains startling facts and important cybersecurity insights every healthcare IT security leader needs to know. *HIMSS Analytics survey conducted on behalf of Mimecast, December 2017
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himss, email security, email, healthcare, cybersecurity
    
Mimecast
Published By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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email, omnichannel, retail, ecommerce
    
Bronto
Published By: Bronto     Published Date: Feb 01, 2018
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What you'll learn: • The factors that affect deliverability. • How deliverability is calculated. • The steps you can take to improve it.
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email, deliverability, retail
    
Bronto
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