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Published By: Bluecore     Published Date: Jun 21, 2018
If you’re like most email marketers, you do a lot of “hurry up and wait.” Download now to learn more about a solution from Bluecore.
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Bluecore
Published By: Bluecore     Published Date: Jun 21, 2018
Learn how Bluecore helped Discount School Supply with their eCommerce Marketing.
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Bluecore
Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit
Published By: Menlo Security     Published Date: Jun 05, 2018
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"
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Menlo Security
Published By: Bronto     Published Date: Jun 01, 2018
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Bronto
Published By: Menlo Security     Published Date: Jun 01, 2018
"Financial services institutions are high-value targets for cyberattacks because of the capital they control, the personal information on customers they maintain, and the fear an attack on a bank generates in the public. Phishing attacks on FSIs have risen steadily, especially employee credential theft - because once an employee’s credentials are stolen, cyberattackers can access customer information, employee data, even finances. While legacy security solutions claim to block up to 99.9 percent of cyberattacks, all it takes is one employee or contractor to open an email from an unknown source, download a file from a compromised website, or in any other way fall victim to a cyberattack. So, it’s time for a new approach: Isolation, also known as, remote browsing. Download this Financial Services Best Practices Guide to Isolation to learn how to best eliminate phishing attacks and web malware. "
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Menlo Security
Published By: Menlo Security     Published Date: Jun 01, 2018
"Multi-stage attacks are an increasingly popular approach used by cybercriminals. By sending a malicious attachment in a phishing email that contains an embedded URL, with no malevolent code, attackers can evade existing security solutions, like sandboxes and AV. How do you prevent these attacks before they happen? Download this white paper to find out: *How Menlo Security Labs recently isolated a multi-stage document attack *What tools, techniques and procedures ( TTPs ) are attackers using to infect victims’ devices *How Isolation can foil the attack before it can even start "
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Menlo Security
Published By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
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revenue, email, internet, retailer, website
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds. What you'll learn: • The factors that affect deliverability. • How deliverability is calculated. • The steps you can take to improve it.
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email, marketers, programs, technology
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year. Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program. What you’ll learn: How flexibility in choosing the number and time to send emails can increase engagement. What to look for in the segmentation and personalization of cart recovery emails. How A/B testing can take your cart recovery program to the next level.
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sales, customer, consumer, revenue, recovery
    
Bronto
Published By: Mimecast     Published Date: May 31, 2018
Not all email security systems perform the same. Lots of false negatives get through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of email security systems to uncover the number, type and severity of threats getting into organizations. - TOTAL CAUGHT SPAM: 14,277,163 - TOTAL CAUGHT DANGEROUS FILE TYPES: 9,992 - TOTAL CAUGHT MALWARE ATTACHMENTS: 12,502 Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss.
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Mimecast
Published By: Mimecast     Published Date: May 31, 2018
Protect Your Office 365 Investment - Choose The Right Third-Party Email Security Solution Why should you consider additional security protection around Microsoft Office 365TM email? And, what should you look for in a third-party solution? TechTarget has the answers in this brief, Remedying the Email Security Gaps in Microsoft Office 365. Learn about the key features and functions that you need to protect your investment, how to choose the right email security solution, and how one organization successfully navigated its way to highly satisfactory, reliable third-party solutions for enhancing Office 365 email security.
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Mimecast
Published By: Amazon Web Services     Published Date: May 31, 2018
Effective security for cloud-hosted web applications requires full visibility into the environment in which the apps live and the potential exposure to vulnerabilities — and to do so consistently, while proactively monitoring for attacks without causing delays in application development and delivery. Cloud adoption means that a focus on perimeter security is not sufficient and may even be obstructive, because it can impact application performance and availability. By completing this form, I agree that I'd like to receive information from Amazon Web Services, Inc. and its affiliates related to AWS services, events and special offers, and my AWS needs by email and post. You may unsubscribe at any time by following the instructions in the communications received. Your information will be handled in accordance with the AWS Privacy Policy. https://aws.amazon.com/privacy/
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Amazon Web Services
Published By: Kronos     Published Date: May 30, 2018
In this article, learn the implications for companies when they don’t have reliable payroll processes that deliver accurate paychecks and what companies can do to rectify this issue: •Paycheck errors can negatively impact employee engagement •Nearly half of U.S. employees will look for a new job after having two problems with their paycheck •An automated payroll solution enables managers to review employee time daily and manage by exception, increasing payroll accuracy and saving manager and payroll staff time •Email alerts and a robust workflow can identify payroll issues before they become trends Download this informative article to learn more about the impact of payroll errors and the advantages of using an automated Kronos® workforce management solution to create perfect paychecks.
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Kronos
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Groove     Published Date: May 16, 2018
Build.com is a well-established online retailer of home improvement products. Their sales team was stretched thin, and they needed a way to ensure accurate records in Salesforce in a way that didn’t hurt overall sales and customer outreach. While they were initially drawn to Groove for the Salesforce Email Sync, they soon discovered more ways to turbocharge their sales effort with personalizable drip campaigns through Flow.
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Groove
Published By: Groove     Published Date: May 16, 2018
Trader Interactive provides marketing services and technology solutions to customers across seven verticals. Their customer support team was bogged down with associating support requests with the appropriate cases in Salesforce, and they needed a solution to streamline their work. Now, the customer support team enjoys Gmail integration with Salesforce, and the sales team takes advantage of multi-step campaigns, email tracking, and much more. Overall, they’ve been able to work more efficiently and provide better value to their customers. Let’s check out their story.
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Groove
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: Bluecore     Published Date: May 14, 2018
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
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Bluecore
Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Mimecast     Published Date: May 09, 2018
Der Mimecast ESRA Report (E-Mail Security Risk Assesment) beleuchtet die Leistungsfähigkeit verschiedener E-Mail Security Lösungen. Der ESRA Report wird quartalsweise durchgeführt und auch der aktuelle Report stellt Lücken bei vielen Systemen im Schutz von Unternehmen gegen bösartige Dateitypen, Ransomware, Phishing und weiteren Angriffsversuchen über E-Mail fest. Fast ein Viertel der "unsicheren" E-Mails werden an die Posteingänge der Benutzer übermittelt. Erfahren Sie in dem Report, wie Sie Ihre Cyber Resilience für E-Mails erhöhen und mit einem mehrschichtigen Ansatz deutlich die Sicherheit für Ihr Unternehmen steigern.
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Mimecast
Published By: Trend Micro     Published Date: May 03, 2018
Skills and resources — these are the two elements that make up an attacker’s arsenal. An attacker, however, cannot set out to break security or even perform sophisticated attacks without finding weak points in a system first. Massive malware attacks, email-borne heists, hacked devices, and disrupted services — all of these require a vulnerability in the network, whether in the form of technology or people, in order to be pulled off. Trend Micro has looked into the current and emerging threats, as well as the security approaches tailored for the landscape. Read on to find out how to make informed decisions with regard to the security focus areas that will figure prominently in 2018.
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Trend Micro
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