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Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
Published By: Mimecast     Published Date: Apr 21, 2016
Download the new E-book, Email Security Uncovered: The Five Faces of IT Preparedness, to learn the latest trends in email security and tips on how you can boost your security confidence.
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email, security, trends, cyber attacks, threats, cyber threats, fraud protection, email security, security threats, phishing, email marketing
    
Mimecast
Published By: Mimecast     Published Date: Apr 20, 2016
Mimecast conducted a whaling attack survey with 500 organizations around the globe and the results were alarming.
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mimecast, data breach, personalized emails, network defenses, cyber threats, fraud protection, email security, security threats, phishing
    
Mimecast
Published By: Microsoft Office 365     Published Date: Apr 14, 2016
Take a guided tour of the new Office 365. It’s a quick and easy way to test drive new enterprise capabilities, including advanced collaboration, analytics, and security features. Step through common enterprise scenarios to see how Office 365 can support your business needs See the latest in-product experience with the most up-to-date versions of the Office applications you use every day as well as the new advanced features Explore the top features and advanced capabilities available for email and calendar management, collaborative meetings, analytics, and security
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Microsoft Office 365
Published By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
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sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing, marketing research
    
Sailthru
Published By: Microsoft Office 365     Published Date: Apr 05, 2016
Take a guided tour of the new Office 365. It’s a quick and easy way to test drive new enterprise capabilities, including advanced collaboration, analytics, and security features. Step through common enterprise scenarios to see how Office 365 can support your business needs See the latest in-product experience with the most up-to-date versions of the Office applications you use every day as well as the new advanced features Explore the top features and advanced capabilities available for email and calendar management, collaborative meetings, analytics, and security
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Microsoft Office 365
Published By: Pega     Published Date: Apr 04, 2016
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.
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Pega
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 01, 2016
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success. Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
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email marketing, big data marketing, marketing automation, email personalisation
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 01, 2016
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
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email marketing, email welcome series, email personalisation, email design
    
Movable Ink
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to send exceptionally relevant emails and boost engagement with the most powerful technology for email marketers.
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machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing, search marketing
    
Boomtrain
Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
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audience development, user engagement, audience engagement, audience retention, user retention, content personalization, email personalization, web personalization, behavioral data, anonymous users
    
Boomtrain
Published By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
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audience development, user engagement, audience engagement, audience retention, user retention, media analytics, content analytics, content personalization, email personalization, web personalization, email marketing
    
Boomtrain
Published By: HPE Intel     Published Date: Mar 14, 2016
The ever-rising tide of demands on IT organizations is creating constant pressure on their leaders to upgrade or replace their outmoded legacy systems with new infrastructure technologies that will allow them to keep pace with the speed of business. It is no longer sufficient to manage basic business applications and resources such as ERP, email, and silos of heterogeneous data. The bar has been raised higher than ever, and the role of IT is evolving to meet it. As a result, IT must support applications and services that make it possible for the business to provide new, diverse customer experiences while generating expanding revenues via the emergent crown jewels of business: big data, cloud, and mobility.
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HPE Intel
Published By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
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customer experience, brand, magneto, email, marketing, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Dotmailer
Published By: Demand Frontier     Published Date: Mar 03, 2016
Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.
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business optimization, business strategy, campaign
    
Demand Frontier
Published By: Intermedia     Published Date: Mar 01, 2016
This is a practical guide to implementing Intermedia’s Dedicated Hosted Exchange on AWS. What’s inside this guide: • A definition of Dedicated Cloud and its main benefits • Details of Intermedia’s Dedicated Exchange powered by AWS • The main benefits of the AWS platform for your business email • How can you get the cloud on your terms and not on a vendor’s terms • Steps to implement Intermedia’s Dedicated Exchange on AWS
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Intermedia
    
Dotmailer
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security
    
Cisco
Published By: Dice     Published Date: Feb 10, 2016
Personalization is the key to getting candidates to respond. With Dice’s Guide to Engaging Tech Candidates, you’ll get tips and templates for crafting effective recruiting emails and social messages that get response.
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reachmail dice, engaging tech candidates, recruiting strategies, social messaging
    
Dice
Published By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
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adobe, marketers, email, customer relationships, mobile email, email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
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adobe, email, marketing, strategy, roi, cross channel, email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement, email marketing, crm & customer care
    
Adobe
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