engage user

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Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing
    
Mobify
Published By: Jallen     Published Date: Nov 20, 2014
How can you help your hotel achieve its potential? Search engines are built for one reason - to show the people who use them the content they want to see. They are not there for businesses to show off their websites. They look for pages which aren’t just relevant, but which engage with people and are active with their users. This is where you come in.
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Jallen
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
Better technology drives more engaged learning. Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution — where technology is never a constraint to innovation or engagement. Learn more, get this eBook.
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lenovo, classroom technology, education, windows 10 pro, classroom engagement, digital classroom
    
Lenovo and Intel®
Published By: Akamai Technologies Australia     Published Date: Feb 07, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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Akamai Technologies Australia
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
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mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn, cdn network, limelight website, limelight networks inc, content delivery networks, content delivery network services, cdn services
    
Limelight Networks
Published By: CA Technologies     Published Date: Aug 21, 2017
If you’ve seen recent car ads, you know they’re as likely to promote applications and connections as they are styling and horsepower. But manufacturers aren’t the only ones pushing apps these days. Banks, airlines, restaurants—you name it—all are using them to attract and engage customers. This is the application economy; where every company is in the software business and user experience is the new survival of the fittest.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 22, 2017
The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.
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CA Technologies
Published By: CA Technologies EMEA     Published Date: Sep 07, 2018
Business applications have become the battleground for customer loyalty. To compete, IT organizations are under pressure to deliver applications faster and with higher quality. Continuous Delivery (CD) of code offers a solution. CD may be paired with DevOps, Agile and other methodologies. However, QA and testing can be an obstacle to CD’s rapid development and deployment of high quality code. Testers and developers must engage in Continuous Testing, continuously testing software for performance, quality and user experience as it’s being developed. Continuous Testing is not a push button process, though. It requires a comprehensive approach. This paper outlines the common challenges to Continuous Testing and highlights results from real users who have used technology to get to succeed with the Continuous Testing process.
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CA Technologies EMEA
Published By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
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control, visibility, customer, financial risk, web fraud, bots, infrastructure
    
Akamai Technologies Australia
Published By: Keynote     Published Date: Apr 23, 2014
In the world of digital interactions, the margin between success and disengagement or abandonment is measured in milliseconds. With the exploding adoption of advanced smartphones and tablets, you need a mobile-first approach to engaging with customers and employees. And as your mobile initiatives are delivered at increasingly rapid rates, the quality and reliability of the mobile apps, mobile web and connected services that support them has become critically important. For the technology teams delivering customer and employee services in the mobile channel, it is important to understand that performance monitoring solutions which work for the desktop cannot be simply applied to mobile. Managing the mobile end user experience requires an understanding of the challenges posed by the complexities of the mobile environment. This paper will reveal the 4 pillars of mobile performance, plus offer strategies for accurately monitoring mobile end user experience so you can continuously improve.
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mobile application monitoring, mobile application monitoring system, mobile app performance, mobile application performance, app monitoring, monitor mobile applications, web performance monitoring tools, performance monitoring, web application monitoring, mobile website performance, mobile website optimization, mobile web monitoring, keynote
    
Keynote
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: IBM     Published Date: Jun 09, 2015
This report provides an in-depth review of Blueworks Live’s features and benefits for engaging business users in process improvement.
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ibm, process improvement, engagement, blueworks live, share, collaboration, project management
    
IBM
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
Published By: VMware AirWatch     Published Date: Feb 27, 2018
TAKE YOUR MOBILITY STRATEGY TO THE NEXT LEVEL WITH UEM MDM and EMM were only the beginning of the modern workspace evolution. Now, more people than ever before are working remotely—introducing a proliferation of assorted devices and platforms that need to be managed and secured in the enterprise, and consequently creating unprecedented challenges for IT and business leaders. The solution? Unified endpoint management (UEM). In this eBook, you'll learn the key business risks you could face without a comprehensive UEM solution: • Traditional management tools unable to support remote workforces • Siloed management tools leading to higher IT costs • Lack of visibility across endpoints increasing security risks • Disengaged employees driven by a poor user experience
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endpoint, management, enterprise, mobility, business
    
VMware AirWatch
Published By: HotSchedules     Published Date: Jan 17, 2019
Founded in 2011 by entrepreneurs Allen Reagan and Walt Powell, Flix Brewhouse is the world’s only first-run movie theatre and fully functioning microbrewery. The operation faced some challenges as the business grew including a lack of of structured training program and disengaged training sessions. With the help of Clarifi Talent Development Flix Brewhouse was able to turn it all around. With a fully functioning training program, Flix Brewhouse now has 71 custom training courses with increased sales and improved service times. With 660 active users in their online training academy, they are able to maintain high-quality service for their customers. Learn how they do it!
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HotSchedules
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
Published By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
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social media, internet marketing, roi, higher roi, grow, engage, branding, monetize, understand user, social media influence
    
Wildfire Interactive
Published By: Urban Airship     Published Date: Jul 24, 2017
Have you ever wondered how push notifications impact app user retention rates? This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not. We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn. This 61 page benchmark report is full of data points, insights and recommendations. Download it to learn about: • The impact of messaging at different intervals in the app user lifecycle • Recommendations on when & what to message to increase new user retention rates • Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
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retention rates, push notifications, app traffic, user engagement, user churn
    
Urban Airship
Published By: Urban Airship     Published Date: Jul 24, 2017
Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen. August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images. We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.
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rich notifications, open rate, images, user experiences, customer engagement
    
Urban Airship
Published By: Lenovo and Intel®     Published Date: Jan 19, 2017
Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution?—?where technology is never a constraint to innovation or engagement. Download this eBook and learn more.
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Lenovo and Intel®
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Brainloop     Published Date: Nov 09, 2011
Business users are a key part of a company\'s security, and even the most conscientious employees can introduce serious breaches of security policy. IT can do everything in its power to secure the company\'s confidential documents--provide first-class security infrastructure, develop reasonable security policies and engage in extensive communication and training--yet still people fail to comply. The solution is to provide security that helps people do their jobs more efficiently, thereby inducing users to follow best security practices without even knowing it.
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brainloop, technology, security, user compliance, indentity management
    
Brainloop
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