engagement

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Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: RedPoint Global     Published Date: May 11, 2017
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
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customer engagement, marketing data, marketing data analytics, customer data platform
    
RedPoint Global
Published By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
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absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
    
Workday
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: NAVEX Global     Published Date: Jul 17, 2017
Thirty percent of organisations expect to do more work through outside third parties in 2017. However, third parties are responsible for 75 percent of foreign bribery schemes, making these engagements rife with risks that can’t be ignored. A strong third-party risk management programme will help your organisation make smart choices when it comes to engaging with outside business partners. The Definitive Guide to Third-Party Risk Management gives you insight, advice and examples to help your organisation recognise and address third-party risk.
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assessments, workflow, overseer, documentation, organisation, writing, review, feedback
    
NAVEX Global
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, branding, customer interaction, technological influence, customer engagement
    
IBM
Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: Genesys     Published Date: Jul 19, 2017
Get Gartner’s Complete Analysis of Each Contact Center Vendor
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Move to the Cloud with Confidence
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Contact Center Interaction Management for Midsize AND Large Contact Centers
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
The Cloud Enables Increased Responsiveness
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
Migrate Your Contact Center to the Cloud with Confidence
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Genesys     Published Date: Jul 19, 2017
A Look at the Five-Year Cost Comparisons for Technology Infrastructure Deployment
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genesys, contact center infrastructure, cci, contact center engagement, cec
    
Genesys
Published By: Kronos     Published Date: Jul 26, 2017
Employees and managers face challenges and pressures each day that make work unnecessarily complex and unproductive. This complexity can stand in the way of achieving business goals and prevent employees from delivering the value they want to bring to the workplace. This Coleman Parkes and Workforce Institute at Kronos report highlights key findings and discusses the roles leadership, technology, and talent management play in optimizing workforce engagement for sustained competitive advantage. Learn about the challenges, opportunities, and costs of employee engagement — or lack thereof — in organizations today, and how small changes can go a long way toward engaging employees and ultimately drive business success.
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efficiency, employee engagement, leadership, talent management, workforce
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
Employers want to recruit and hire the best talent in their industry and avoid making costly hiring mistakes. But what if your organization’s internal processes aren’t set up to support efficient and effective hiring? If HR lacks the support they need to effectively manage online applications, screening, applicant tracking, hiring, and reporting, they may end up making poor hiring decisions that could impact your organization's employee engagement and business results.
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recruiting, hiring mistakes, effective hiring, online applications, human resources
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes.
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workforce, unified technology, operational efficiency, employee engagement, better business outcomes
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
The best workforce is an engaged workforce — employees who feel emotionally connected to the organization and who are willing to put in discretionary effort voluntarily, as a natural manifestation of their commitment to their jobs. Your challenge is to find creative new ways to nurture and sustain this level of engagement in a workforce that may have as many as five generations working side by side — Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z.
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engaged workforce, employee engagement, business efficiency, generation integration
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
The use of manual, outdated payroll processes can result in paycheck problems that weaken employee engagement and potentially cause them to quit. Smooth payroll operations support employee engagement initiatives and allow payroll staff to focus on higher-level business goals.
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payroll operations, employee engagement, human resources, business efficiency
    
Kronos
Published By: Oracle HCM Cloud     Published Date: May 25, 2017
"Consolidation in the healthcare industry has reached such a pace that the number of health systems in the United States is on track for a 50% reduction over the next decade, making change management a high priority. In the healthcare world, where employee engagement can directly affect the quality of patient care, it’s important for organizations to have a solid change management stategy that allows for a smooth transition, communicates expected benefits and gets employees on board with change. Learn more."
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Oracle HCM Cloud
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: LogMeIn     Published Date: Mar 06, 2017
Millennials and other digitally fluent consumers not only are comfortable using multiple devices, social media, messaging platforms, and mobile apps, they expect their interactions to cross seamlessly – often in real time – from one device or platform to another.
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logmein, customer service, customer engagement, user friendly, online shopper, millennial users
    
LogMeIn
Published By: LogMeIn     Published Date: May 25, 2017
7 plays you need to make to take your customer engagement strategy to the next level. Get ready to score big.
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boldchat, logmein, customer service, customer engagement, customer experience
    
LogMeIn
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