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Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends, social media
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
In der Zeit vor Mobilgeräten, Suchmaschinenoptimierung und Facebook konnten anonyme Verbraucher kostengünstig durch Print-Medien, TV und Radio sowie Außenwerbung erreicht werden. Allerdings war es aufgrund der ungenauen Zielgruppensegmentierung schwierig, den Erfolg von Werbeaktionen zu ermitteln. Die Identifizierung potenzieller Kunden per Direkt-Mail oder Telefon war zwar messbar, aber gleichzeitig kostenintensiver und nur mit viel Aufwand skalierbar.
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Adobe
Published By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
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how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages, social media
    
Socialbakers
Published By: Oracle     Published Date: Mar 28, 2017
From planning a trip to selecting a hotel to commenting about the guest experience on Facebook, the travel lifecycle can be a meandering journey, filled with opportunities for consumers to engage with hospitality brands. The key for your enterprise’s success, of course, is making those moments count.
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planning, trip, hotel, guest experience, oracle
    
Oracle
Published By: CA Technologies     Published Date: Aug 22, 2017
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
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CA Technologies
Published By: IBM     Published Date: Apr 14, 2016
Read this Stratecast white paper from Frost & Sullivan to learn about the challenges over-the-top (OTT) competitors such as Google, Hulu, Netflix, and Facebook are causing communications service providers (CSPs). Learn how CSPs can use customer behavior data to deliver personalized experiences and offers, and discover the solutions that can turn data into a competitive advantage.
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ibm, behavior data, social media, csp, telecom, ott
    
IBM
Published By: Blue Coat Systems UK     Published Date: Nov 03, 2011
View this paper now to explore the top 4 security risks businesses face when using social networks and ways to protect against and mitigate the risks.
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway, application performance monitoring
    
Blue Coat Systems UK
Published By: Blue Coat Systems UK     Published Date: Nov 03, 2011
IT and business leaders must ensure they have the right security strategies to protect against the rapid evolution of social networking threats
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway, application performance monitoring
    
Blue Coat Systems UK
Published By: Delphix     Published Date: Feb 28, 2013
Join this session to learn how organizations like Deutsche Bank, Proctor and Gamble, Facebook, EA, Stubhub and many more are realizing significant returns with Delphix.
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roi, database virtualization, it applications, data management, agile data management software
    
Delphix
Published By: Blue Coat Systems     Published Date: Jul 07, 2011
View this paper now to explore the top four security risks businesses face when using social networks. In addition, discover various ways to protect against and mitigate these risks.
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blue coat, insider threats, security, social media risks, twitter risks, facebook risks, linkedin risks, secure web gateway, application performance monitoring
    
Blue Coat Systems
Published By: Mitel     Published Date: Apr 25, 2018
This is a time of rapid and dramatic progress in the cloud communications landscape. New technological innovations help companies incorporate location-independent systems, allowing workers to collaborate and communicate wherever they may be. And all signs indicate this is only the beginning, with the industry poised for unprecedented growth. In fact, as enterprise software moves to the cloud, the traditional unified communications space is having its own dramatic shift. The consumer experiences from Snapchat to Instagram to Facebook among other consumer technologies—are changing the expectations for communications. New models for collaboration and engagement, supported by big data and the cloud, provide a whole new world of opportunities.
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evolution, consumer, demands, cloud, communications
    
Mitel
    
Spredfast
Published By: ServiceNow     Published Date: Feb 07, 2012
Download the white paper to find out more about next-gen IT solutions - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before!
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powering, transformation, cloud, investments, integration, access data, performance, revolution, ecosystem, manage, next-gen it, social media, build relationships, improve service, collaboration, post it, tag it, tweet it, like it, facebook
    
ServiceNow
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter, search marketing, email marketing, emerging marketing, social media
    
Spredfast, Inc.
Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: ServiceNow     Published Date: May 21, 2015
The Internet has created radical changes in our personal lives. We now live in a “consumerized” online world where we shop for products and services with a few taps on a smartphone. Social media gives us a global forum where anyone can speak their mind. We see news as it unfolds, watch videos on YouTube, stream music from Spotify, and make friends on Facebook. We expect the web to be automated, on demand, and always on – delivering instant gratification no matter where we are.
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consumerized, spotify, facebook, smartphone, purchase orders
    
ServiceNow
Published By: LogMeIn     Published Date: Feb 27, 2018
When Facebook released their bot feature, M, the virtual assistant living inside their Messenger platform, it was billed as the next generation of how people connect and interact with the internet. Since then, over 18,000 companies have created their own branded chatbots with the help of Facebook’s platform. Never ones to miss out on a trend, Microsoft, Google and Apple have all been hard at work developing their own integrated chatbot features. Brands of all shapes and sizes, from American Express to 1800-Flowers to Domino’s Pizza, all have their own chatbots, proving the versatility of the concept. As Microsoft CEO Satya Nadella said at the 2016 Build conference, “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence.”
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LogMeIn
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo
Published By: IBM     Published Date: Jun 25, 2018
Incorporating Watson Assistant into their “Easy System”, Staples Inc. enhanced their ordering interface and product support to be more seamless, whether via their iconic Easy Button, through the app, over Facebook Messenger, or with a Slackbot. See how Staples used Watson APIs to build a cognitive ordering ecosystem for customers, incorporating speech-to-text capabilities and leveraging on a massive amount of back-end and customer data. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: MessageLabs     Published Date: Sep 17, 2008
Social and business networking sites are changing the way people talk online. Sites like Facebook, MySpace and Bebo help friends stay in touch while LinkedIn and Plaxo mainly connect business users. They are very popular but present new challenges to IT managers. They seem to have come out of nowhere. For example, Facebook currently has 70m users, 40% of which are located in the US.  The rapid growth of such sites is part of the problem. Companies risk being caught off guard.  Learn how to protect your business from threats posed by online social networking in this 7 Step Guide for IT Managers.
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web security, internet security, social networking, facebook, myspace, my space, social, messagelabs, employee
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
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messagelabs, social networking, facebook, myspace, bebo, orkut, perfspot, friendster, neighborhood
    
MessageLabs
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