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Published By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
Consider the volume of business content that your organization generates or receives every day: applications, forms, reports, office documents, audio, video, and even social media about your company. If it is poorly managed, not digitized, or disconnected from critical business processes, it creates chaos. This chaos impacts your ability to deliver exceptional customer service; it slows down important processes, increases security risk, and negatively impacts revenue. Conversely, controlling content chaos can significantly improve your analytics strategy by gaining insight and business value from dark or unstructured data sources. In this eBook, learn how cognitive and cloud-based Enterprise Content Management, or ECM, can help you protect your content while gaining a competitive advantage from it as you grow.
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business content, volume, cloud-based, enterprise content management, ecm
    
Group M_IBM Q1'18
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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InsideView
Published By: Collaborative Consulting     Published Date: Dec 20, 2013
The explosion of Big Data represents an opportunity to leverage trending attitudes in the marketplace to better segment and target customers, and enhance products and promotions. Success requires establishing a common business rationale for harnessing social media and determining a maturity model for sentiment analysis to assess existing social media capabilities.
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collaborative consulting, big data, social media, customer sentiment, influence sentiment, govern sentiment, maturity model, generate revenue
    
Collaborative Consulting
Published By: Pega     Published Date: May 24, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
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Pega
Published By: Arbor     Published Date: Mar 13, 2014
For hosting and cloud service providers, learn how to secure your data and seize those opportunities of generating more revenue.
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arbor, frost and sullivan, arbor networks, ddos protection, hosting providers, cloud providers, cloud service, attack trends
    
Arbor
Published By: IBM     Published Date: Oct 20, 2015
See how Predictive Customer Intelligence can help identify opportunities to generate revenue, build loyalty, increase wallet share, and improve service.
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ibm, predictive, customer, intelligence, wallet share, revenue, crm & customer care
    
IBM
Published By: HP - Enterprise     Published Date: Jun 05, 2013
Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Just about everything is going mobile. Industries such as retail and financial services are going mobile to increase efficiency and generate more revenue. Mobile business apps and mobile enterprise apps have the potential to transform organizations. This white paper discusses key mobile trends and analyzes how financial services organizations must change their IT application development, testing, monitoring, and management methodologies while extending their services to multi-client mobile environments, leveraging both Native and Mobile-oriented Web apps.
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mobility, financial services, revenue stream, application development
    
HP - Enterprise
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: Harvard Business School     Published Date: Feb 04, 2015
It’s easy to generate a burst of revenue. But will your strategies deliver consistently high profits over the long term? Discover the risks of strategic inertia and learn how to develop strategies that keep your firm on top—today and tomorrow.
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strategy, competitive advantage, sustainable competitive advantage, global competition, technological innovation, formulate action plans, harvard business school, executive education
    
Harvard Business School
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Money makes the world go ‘round, but can you tell your organisation’s “money story”—how it generates revenue and profits, maximises cash flow and steers clear of trouble? Not the practiced version that is supplied to the company’s investors, but the actual per unit economics, the metrics indicating the financial viability of the organisation, what is working well and what needs to be improved, and when to hit the brakes or pound the accelerator?
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revenue and profits, maximize cash flow, financial viability, money stiflers
    
Netsuite DWASF Leads Display Q1 2015
Published By: SevOne     Published Date: Jul 27, 2015
Download this free whitepaper to learn how to create new revenues and attract new customers.
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msps, performance monitoring, sevone, it solutions, fault management, it trends
    
SevOne
Published By: Vindicia     Published Date: Oct 04, 2017
The number of services available via online subscription is exploding—and the big bang of subscription is only gaining momentum. Companies want to turn one-time purchases into regularly recurring subscriptions or memberships. The siren song of subscription success is calling to executives in virtually every industry. Business leaders want ongoing revenue streams from an army of subscribers. But, as companies that plunged into recurring business models are realizing, subscriptions are more than just transactions that recur. Subscription success can be illusive. Too often, subscription models don’t generate the expected high, ongoing revenue streams.
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Vindicia
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
    
iKnowtion
Published By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
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retail success, cut costs, customer retention, revenue growth
    
MuleSoft
Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video
    
BrightCove
Published By: KnowledgeTree     Published Date: Aug 07, 2013
In this case study, learn how KnowledgeTree helped Software AG identify and use content with the highest ROI and generate millions in additional revenue.
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sales and marketing content, sales collateral, marketing collateral, increase roi, content quality
    
KnowledgeTree
Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
    
Mindtree
Published By: DocuSign     Published Date: Mar 23, 2016
The insurance industry generates nearly $2 trillion a year in revenue- yet still runs on paper-based processes. Read the report and discover the top 10 reasons why Insurance Companies choose DocuSign for their Digital Transaction Management and eSignature solution. DocuSign is revolutionizing digital transaction management for all players in the insurance sector.
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DocuSign
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation
    
Neustar Registry
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