global marketing

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Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: SAP SME     Published Date: May 09, 2017
Não aconteceu de um dia para o outro, mas aconteceu. A comoditização e a concorrência global aumentaram a pressão em quase todos os setores. Para piorar a situação, os mercados inanceiros tornaram-se mais exigentes do que nas décadas anteriores. Todos procuram o crescimento sustentável, mas poucos encontram a fórmula secreta para o conseguir. O que isso tem a ver com engajamento? Tudo. As empresas otimizaram suas operações para obterem ganhos precisos. Os CEOs estão virando sua atenção para as equipes centradas no cliente – marketing, vendas, comércio e atendimento ao cliente – para atraírem mais clientes e manterem relacionamentos mais profundos com eles. As regras do jogo mudaram.
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SAP SME
Published By: Jonckers Translation & Engineering     Published Date: May 27, 2011
Keen and current language skills and attention to detail, as well as first-hand knowledge of cultural innuendo, local customer and market expectations would be essential. Read this case study to find out more.
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jonckers, language and culture, cultural innuendo, local customer, translation
    
Jonckers Translation & Engineering
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: IBM APAC     Published Date: Jun 13, 2017
In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.
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cmo, digital era, ibm, sap, c-suite, study, digital transformation
    
IBM APAC
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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digital marketing, operations, big data, analytics, web content management, content management systems
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
Companies are looking to their CFOs for strong leadership in developing corporate strategies and achieving growth. CFOs can meet these rising expectations by leveraging their knowledge of corporate data to extract valuable insights about customers, suppliers, partners and other stakeholders. Supported by analytics, CFOs can help their companies create a global, unified and clear view of their many relationships with customers and others to guide intelligent risk-taking and thoughtful investment—both necessary catalysts for growth. This capability will also enable the company, particularly its sales and marketing functions, to move faster and adapt more quickly to changing conditions. The 21st-century CFO is not only concerned with controlling costs and minimizing risk, but also with maximizing opportunities and generating growth. The right foundational technologies and organizational processes for data-driven decision making can help them achieve all of these strategic goals.
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Dun & Bradstreet
Published By: Rosetta Stone     Published Date: Mar 22, 2012
MarketBridge, a leading global provider of sales and marketing services, surveyed 493 senior and upper management-level business professionals in a variety of functional roles at leading international corporations to learn more about their company's language-learning needs. Please download this free white paper for more information.
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bilingual, human resources, rosetta stone, global human resources, business research
    
Rosetta Stone
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing
    
CEB
Published By: HP     Published Date: Feb 02, 2015
Diversified Agency Services serves a global network of marketing services and specialty communication companies. To provide its internal customers and their clients with safe, secure access to applications and services, DAS worked with HP on a multi-year project to consolidate its IT networks and implement HP SDN cloud-enabled networking. These steps have vastly simplified DAS IT operations, enabling it to deliver a faster, more agile, and more secure network. Read this case study to learn more.
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HP
Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
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ibm, ibm institute for business values, c-suite study, cmo, media, entertainment, marketing research
    
IBM
Published By: SAS     Published Date: Apr 21, 2015
Exploring predictive analytics for the first time? Malene Haxholdt, global marketing manager for business analytics at SAS, explains what you need to know to get started.
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SAS
Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi, traditional marketing
    
Teradata
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, emerging marketing, social media
    
Turn
Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
As the amount and importance of corporate data grows, companies of all sizes are finding that they increasingly need to deploy high-availability database solutions to support their business-critical applications.
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data, database, oracle database appliance, choosing hardware. storage, internal networking, memory, cpu, verify patch compatibility, database appliance manager, rdbms, database deployment, database installation, node, storage node
    
Oracle Global Marketing
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