holiday shopping

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Published By: Adobe     Published Date: Nov 09, 2017
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry. View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn: Total forecasted online holiday revenue, broken down by day and device Top gifts on consumers’ wish lists this holiday season Best days for buying based on discounts and out-of-stock risks
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting • Use the fragmented holiday shopping journey to their advantage – meeting shoppers in the moments that matter • Cut through the noise on Black Friday – and throughout holiday – to reach consumers with relevant, authentic messages that resonate
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black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
    
Bazaarvoice
Published By: Adobe     Published Date: May 15, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe
Published By: G/O Digital     Published Date: Sep 08, 2016
In this comprehensive research study, we break down the different aspects of social media advertising during the holiday season, so your business can shine bright during the holidays and beyond!
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holiday shopping, social media, holiday revenue, social media optimization, brand identity, marketing strategy, holiday marketing campaign
    
G/O Digital
Published By: VMTurbo     Published Date: Jul 08, 2015
This paper explores common challenges facing E-commerce platform and B2C website managers planning for the holiday shopping rush and bolstering services to meet customer demands.
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ecommerce, quality of service, retail economy, application performance, commercialization, online payments, electronic transactions
    
VMTurbo
Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Bazaarvoice     Published Date: Nov 05, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, shopper conversations, social data, research peaks, holiday shoppers, customer feedback, cyber monday, black friday, mobile shoppers, improvement research
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
How do shopping holidays like Cyber Monday and Boxing Day affect review usage? What does review traffic reveal about back-to-school shopping? Download The Conversation Index to see how customer conversations impact the global shopping seasons.
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bazaarvoice, holiday sales, growth, cyber monday, boxing day, review usage, traffic, emerging marketing, social media, marketing research
    
Bazaarvoice
Published By: IBM     Published Date: Jun 15, 2015
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best practices for maximizing holiday returns. Get an in-depth look at the impact of screen size on shopping behavior, discover the key dates in the holiday shopping calendar, and find out what you need to know in order to make this the most successful season yet.
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ibm, retail, technology, best practices, trends, shopping, behavior, internet marketing
    
IBM
Published By: IBM     Published Date: Jan 12, 2016
With the holiday season right around the corner, it's time for retailers to take a closer look at the strategies that can ensure success to uncover any potenital roadblocks on the horizon. Read the report to get the latest online shopping trends and best practices to maximize holiday returns.
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mobile traffic, trends, best practices
    
IBM
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping, internet marketing, e-commerce
    
Adobe
Published By: Symantec     Published Date: Dec 04, 2014
With 93% of people doing at least some of their holiday-season shopping with online merchants, e-tailers of every kind need to get their websites in gear and ensure their customers feel confident shopping on their site. Whether it’s shopping online, in store pick-up, or even browsing and wish lists, customers are offering you an unprecedented amount of data and sales this season. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal in your stocking.
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online merchants, e-tailers, holiday, holiday season, website security, shopping
    
Symantec
Published By: Bluecore     Published Date: Sep 27, 2018
Start with these six simple plays you can run today to present your customers with the best offers and products at every stage of the long shopping season.
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bluecore, email marketing, retail marketing, holiday sales, holiday shopping
    
Bluecore
Published By: Bluecore     Published Date: Sep 27, 2018
Review a sampling of behavioral and catalog triggers as well as personalized batch sends used by a variety of retailers during the holiday season.
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bluecore, email marketing, holiday shopping, holiday season
    
Bluecore
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