ibm digital analytics

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Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing, rich media, social networking, marketing management, ecommerce, analytics, integration, cloud, emerging marketing, social media
    
IBM
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Aug 05, 2015
You'll have access to tips and resources, including the newly released Eighth Annual Online Retail Holiday Readiness Report, to help you navigate this holiday season and make it the most profitable one yet!
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ibm, holidays, ibm digital analytics, retail, retail holiday readiness report, crm & customer care, marketing research, e-commerce
    
IBM
Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
View this webinar to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
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ibm, commerce, customer experience, digital intelligence, customer analytics, customer insights
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With disastrous data breaches in the headlines, retail executives need to re-think the dangers of their digital environment. What are the best ways to protect the business? Keeping ahead of attackers will require a combination of systems defense, analytics and the ability to react quickly
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ibm, retail, data, security, digital, defense, analytics
    
IBM
Published By: IBM     Published Date: Feb 04, 2016
Sargam Singh, senior product manager of cloud integration at IBM, discusses the digital transformation in cloud integration.
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cloud, ibm, integration, digital, analytics, data, applications
    
IBM
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing, emerging marketing, crm & customer care
    
IBM
Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement, social media
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, banking, digital, data, big data, analytics, mobile
    
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