interactive

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Published By: IBM     Published Date: Jul 22, 2014
Listen to an interactive discussion (socialcast) with a select group of IBM Data Scientists that goes beyond the tools and tackles new ways your business can use data.
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ibm, it operations analytics, it operations, analytical applications, data, big data, it app infrastructure, cloud, data science, ibm software
    
IBM
Published By: IBM     Published Date: Oct 14, 2014
Interactive guide to provide insights on the key actions to take to take to safeguard your reputation by security and resilience investments.
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it risk management, it security, resilience investments, enhanced brand value
    
IBM
Published By: IBM     Published Date: Jan 14, 2015
Explore this interactive infographic to discover how IBM makes it possible to manage all of these priorities while significantly reducing storage and maintenance costs.
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big data, data management, data exploration, gain visibility, security extension, business intelligence, explore data, data analytics, analytics, platform investment
    
IBM
Published By: IBM     Published Date: Apr 07, 2015
Using data to reinvent one’s business has reached the mainstream. Data and analytics allow us to change the world around us: it gives us insights into what is happening, allowing us to optimize our strategy, create new business opportunities, and make more accurate predictions.
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ibm, data management, analytics, insights, optimization strategy, predictions
    
IBM
Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation
    
IBM
Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
Published By: Verio     Published Date: May 04, 2011
Discover how to make your small business website work harder than you by utilizing blogs, ecommerce and social media.
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verio, cpanel vps hosting, interactive website, small business website, blogs, ecommerce, social media
    
Verio
Published By: Apple Corporation     Published Date: Nov 15, 2012
Join Apple Business Experts for live online seminars and interactive Q&A sessions.
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Apple Corporation
Published By: Comcast Business     Published Date: Feb 10, 2015
By managing latency well, your network can support cloud services, off-site backup and mirroring, and e-commerce – adding to your company’s bottom line and making your operations more efficient with happier users.
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latency, latency management, networks, data center, data management, ecommerce, data communications, interactive environment, business integration, business intelligence, productivity
    
Comcast Business
Published By: APTX     Published Date: Nov 05, 2009
Viable distribution of Multi-channel Audio-over-IP for Live and Interactive "Voice Talent" based Gaming using High-quality, Low-latency Audio Codec technology.
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aptx, audio-over-ip, voice talent, interactive gaming, audio codec, compression, ip network, bandwidth, streaming audio
    
APTX
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign, integration, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
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enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation
    
IBM
Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
    
IBM
Published By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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Adobe
Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
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wayin, social media marketing, real time marketing, branding, consumers, interactive, social media
    
Wayin
Published By: Oracle Corporation     Published Date: Mar 01, 2013
Access Oracle’s latest interactive e-book to understand how Oracle Exalytics in-memory technology innovations can now enable speed-of-thought analysis.
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oracle, oracle exalytics, analytics without limits, oracle’s latest interactive e-book
    
Oracle Corporation
Published By: KnowledgeVision     Published Date: Apr 24, 2012
This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.
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knowledgecenter, marketing, video marketing, emerging marketing, internet, interactive marketing
    
KnowledgeVision
Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision
Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content, marketing research, traditional marketing
    
KnowledgeVision
Published By: Oracle     Published Date: Apr 05, 2013
One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. By tracking the interplay between these, you can more easily identify meaningful key performance indicators.
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contact center, oracle, call center, touch point methodology, face to face, contact center agents
    
Oracle
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