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Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy, custom content, email marketing, emerging marketing, social media, internet marketing, crm & customer care, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Tyco Integrated Security     Published Date: Dec 08, 2014
Examine this map and discover the dangers from external and internal threats that might apply to you. From both internal and external threats, see what hazards exist so you can protect your livelihood.
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business protection, security, burglary, vandalism
    
Tyco Integrated Security
Published By: Tyco Integrated Security     Published Date: Dec 08, 2014
When theft or violence is mixed with your bottom line, the damage can go way beyond physical and monetary consequences. We’ve outlined some ways you can begin eliminating both internal and external threats.
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business protection, workplace violence, burglary, employee theft, business management
    
Tyco Integrated Security
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Nov 19, 2015
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
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integrated business systems, siloed applications, disparate software solutions, software platform, business processes
    
Netsuite DWASF Leads Display Q1 2015
Published By: XO Communications     Published Date: Apr 13, 2015
Hosted VoIP may appeal to companies that don't want to invest scarce resources in operating their own internal telephony system. However, given the primary role of voice communications for business, companies have to ensure that a provider's service wil meet day-to-day needs and provide excellent reliability. Download this complimentary eBook to discover the six questions that companies must ask and answer before they migrate to a hosted VoIP provider. It also provides insight into how to calculate the cost of a hosted service and whether potential customers will want to add collaboration capabilities to the voice service.
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XO Communications
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx
Published By: UPS     Published Date: Sep 28, 2017
This series explores the role of modern digital technology in the evolution of manufacturing production, defined here as the value chain of internal and external contributors to the manufacture and delivery of products. Each chapter is designed to help operators visualize how they can build-out production of the future, and how to leverage help from the value chain to make faster progress.
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manufacturing production, digital supply chain, smart operations, digital transformation, industrial internet of things
    
UPS
Published By: Microsoft     Published Date: Jul 20, 2018
When you’re in the software business, your resources can be spread pretty thin. You like to stay focused on building great software, but there are always distractions— from supporting sales opportunities to assisting with customer deployments and troubleshooting existing installations. With so much time spent maintaining the status quo, few cycles remain for modernizing your technology, streamlining internal operations, delivering new customer value, and broadening your customer base. More likely than not, your offerings are based on an on-premises approach, forcing you and your customers to spend considerable time on essential requirements like infrastructure, scalability, availability, and security. Today, you still must deliver on those essentials, but the solutions you’re building—or, more accurately, the solutions you want to be building—need to do a lot more: support millions of users, span the globe, make sense of petabytes of data, and wow users in new ways. At the same time, y
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Microsoft
Published By: Microsoft     Published Date: Jul 20, 2018
SaaS represents an opportunity for ISVs to fundamentally transform their business to deliver greater value to customers, sell software to a broader range of customers, and streamline their internal operations. The market for software is quickly changing to demand this mode of delivery, as software buyers start considering total ownership costs, ease of use, and flexibility in their purchase decisions. ISVs need to prepare for such a transition. This paper will discuss the benefits that stem from changes to an ISV’s business model (how it competes in the marketplace) and operating model (how the ISV executes on its business model) as well as suggestions on how to prepare for a SaaS transition, based on the experience of 20 ISVs who successfully transitioned from a traditional software licensing and delivery model to SaaS.
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Microsoft
Published By: Microsoft     Published Date: Jul 20, 2018
Each organization has a unique journey to the cloud based on its own starting point, its history, its culture, and its goals. This document is designed to meet you wherever you are on that journey and help you build or reinforce a solid foundation around cloud application development and operations, service management, and governance. At Microsoft, we have been on our own journey for the past decade, and over the past years we have learned important lessons by developing our own internal and customer-facing systems. At the same time, we've been fortunate to share the experiences of thousands of customers on their own journeys. This document is designed to share those experiences and distill them into proactive guidance. You do not need to follow these recommendations to the letter, but you ignore them at your peril. Our experience has shown that a careful approach to these topics will speed you along on your organization’s journey and avoid well understood pitfalls. For the past severa
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Microsoft
Published By: IBM     Published Date: Jan 12, 2009
In today's competitive environment, sharing information and expertise can be critical in driving organizational success. To foster innovation, it's important to create collaboration communities of employees, as well as customers and partners "outside the firewall." Read this white paper to learn how to tap into both internal and external knowledge.
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ibm, collaboration communities, tapping internal knowledge, innovation at workplace, collective knowledge, collaboration through communication
    
IBM
Published By: IBM     Published Date: Aug 30, 2010
All enterprises dealing with private data in test environments should mask or generate test data to comply with regulations such as Payment Card Industry (PCI), the Health Insurance Portability and Accountability Act (HIPAA), Sarbanes-Oxley (SOX), and European Union (EU) as well as to protect against internal and external attacks.
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ibm, test data privacy, compliance, data masking, payment card industry, pci, security, database
    
IBM
Published By: IBM     Published Date: Aug 30, 2010
Stronger Measures Have Become Essential To Defend Against Growing Attacks. Database security is the last line of defense, so it deserves greater focus on the protection of private data from both internal and external attacks than IT pros have traditionally given it.
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ibm, database security, enterprise, private data, privacy, intrusion, information security policies, auditing, monitoring, encryption
    
IBM
Published By: Axeda Corporation     Published Date: Sep 06, 2007
Enabling IT equipment vendors to perform remote service on your data centers helps maximize uptime and lower TCO—but at what risk? Dial-up modems and VPNs introduce security vulnerabilities and lack sufficient auditing capabilities—making it virtually impossible to track external access and maintain data center security. Download this white paper to learn how you can manage security risks, lower service-related costs, achieve regulatory and internal compliance, and more.
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remote, remote access, remote network, network management, network security, data center, datacenter, data center management, datacenter management, axeda, high availability, spend management
    
Axeda Corporation
Published By: Stratus Technologies     Published Date: Jun 04, 2009
Cloud computing allows companies to use IT resources as a service, taking advantage of shared applications, processing and storage managed within the cloud - either inside a private cloud at an internal data center, or in an external cloud at a service provider. Greater robustness of the virtualized servers supporting this new IT model will ensure a resilient cloud infrastructure capable of delivering "on-demand" access to users.
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demand, stratus, cloud computing, virtualized, on demand, storage management, shared applications, cloud, x86, virtualization, server, disaster recovery, business agility, business continuity, it administration, failure, scalability, smp, symmetric multiprocessing, data integrity
    
Stratus Technologies
Published By: netForensics     Published Date: Jan 04, 2008
To manage threats to the enterprise and successfully meet compliance challenges, organizations need a comprehensive security strategy that can successfully do battle with inside as well as outside threats. Today, companies are increasingly leveraging security information management (SIM) solutions to build a clean, concise, and manageable process for dealing with the tremendous volumes of raw security information from disparate devices, applications, and databases.
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monitoring, hackers, internal threats, bad employee, identity theft, data protection, hacker, security management, sim technology, compliance, fraud, netforensics
    
netForensics
Published By: Microsoft Office SharePoint Server     Published Date: Nov 07, 2008
Until recently, St. Vincent Heart Center used an HTML-based intranet to disseminate various types of information to its 470 employees and 200 contract workers. But information on that system wasn’t easy to find. Microsoft® Office SharePoint® Server 2007 offers the organization easy access to information—and it enhances productivity and supports increased security for confidential information. Read more about the benefits.
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microsoft office, sharepoint server, hp proliant
    
Microsoft Office SharePoint Server
Published By: Progress Software Corporation CEP     Published Date: Jul 14, 2009
In the transport and logistics market where timing is critical, a matter of minutes can make or break a performance-based contract. Your success will depend on your organization's ability to visualize, monitor and act on internal events and external events that effect your operations.
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progress software, idc, complex event processing, apama, transport, logistics, kpi, greening, consolidation, lifecycle, business activity monitoring, bam, business process management, bpm, systems and operations management, active databases, business intelligence, cep, mom
    
Progress Software Corporation CEP
Published By: IBM Software     Published Date: Feb 03, 2012
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
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ibm, threat detection, technology, security, security policy, risk management, vulnerability management
    
IBM Software
Published By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
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ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators, epedigree, track and trace, insurance fraud, data management, data mining, knowledge management, data storage, knowledge management software
    
IBM Software
Published By: Liaison Technologies     Published Date: Feb 07, 2014
Big Data holds the promise of a virtually unlimited ability to gain insight – and foresight – to sharpen strategies and improve tactical execution but only if it can be harnessed and managed. Through this whitepaper, you can learn how.
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liaison, data integration, data management, it resources, business continuity, systems and processes, autonomous acquisitions, information segregation, integration scope, internal resources, hybrid-type, m&a, data processes, it infrastructure, enterprise data, enterprise trends, productivity, hybrid acquisitions, integration phase
    
Liaison Technologies
Published By: IBM Corporation     Published Date: Jun 28, 2011
The internal staff at Ptak, Noel & Associates determined that their ability to deliver services was highly dependent upon their capability to operate with highly reliable and efficient IT operations. The changes described in this case study explain how Service Desk Management help them to achieve that goal.
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service desk management, problem management, incident and access management, incident management process, incident management software, ptak noel & associates, it operations, service desk management
    
IBM Corporation
Published By: StrikeIron     Published Date: Aug 01, 2013
For internal and external applications, Web API’s provide flexibility and unlock the value of your data and software. However, ongoing API development, deployment and delivery require extensive domain knowledge in operating an enterprise-class infrastructure. Without this expertise, scalability, reliability, and security are compromised.
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cloud computing, colocation and web hosting, web service security, soap web development, web services, web service security, xml, mobile computing, mobile data system, wireless application software, content integration, application integration, content delivery, edi
    
StrikeIron
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