it spending

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Published By: CrowdTwist     Published Date: Aug 04, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those findings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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gen z, millennials, crowdtwist, branding, loyalty, consumers
    
CrowdTwist
Published By: CrowdTwist     Published Date: Aug 29, 2017
Millennials have officially surpassed the Baby Boomers as the nationís largest living generation and newcomers Generation Z are rising in the ranks, poised for consumer domination with $44 billion in spending power. Itís expected that Generation Z will make up 40 percent of consumers by 2020. Never has understanding these two generations been as critical for brands in their pursuit of establishing consumer loyalty. CrowdTwist conducted research into the similarities and differences between Generation Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs. This report provides an overview of those ?ndings as well as recommendations for brands investing in loyalty strategies for current and future consumers.
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CrowdTwist
Published By: Unitrends     Published Date: Feb 10, 2017
Businesses are producing exponentially more data and using more technology, and it all needs to be backed up and stored. While IT manages the explosive growth on the digital front, thereís pressure on departments to stabilize or even cut spending. Learn how to protect your business at a time when your data is growing 33 times faster than your IT staff. Download now!
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unitrends, backup, continuity defense, digital front, disaster recovery, digital assets
    
Unitrends
Published By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the userís session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
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secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl
    
Symantec
Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartnerís 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. Itís important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
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marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Mongoose Metrics     Published Date: Feb 14, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion
    
Mongoose Metrics
Published By: Mongoose Metrics     Published Date: Feb 16, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions, crm, sales tools
    
Mongoose Metrics
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Seamless     Published Date: Jun 18, 2013
Michael Farino is the Hospitality Manager for the New York office of DLA Piper (DLA), one of the worldís largest business law firms.Michael and his team oversee the firmís meal program and all caterin gand special events. With 500 employees in the office and dozens of client meetings and special events each month, this is no small task. DLA worked with Seamless to create a set of rules that would govern when and how employees could order food. Each and every one of DLAís 500 NYC-based employees was given a username and password. Everyone was free to log-in and order their own meals. Everyone was also assigned to a specific budget group. These budget groups are based each personís role at the Firm and can accommodate different spending limits and permission levels. As Michael notes, ďright away, Seamless gave us the power to enforce our rules,but still be flexible so people get what they need. Itís a win-win.Ē
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Seamless
Published By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
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b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch, mailings.com
    
MCH
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
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product development, product planning, product marketing, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Engine Ready     Published Date: Jun 03, 2008
As an online marketer, what keeps you up at night? For a lot of us, it's the debate over whether to invest our limited promotional budget into SEO or PPC to achieve the highest conversion and average order value. Learn which traffic source provides the highest converting and largest spending customers.
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engine ready, engineready, ppc, pay per click, pay-per-click, seo, search engine, search engine optimization
    
Engine Ready
Published By: Alacritech     Published Date: Aug 21, 2009
As IT costs grow, budgets shrink, and demand soars, there is an immediate need to extend and/or consolidate existing server assets. Many IT departments are currently faced with reduced capital budgets as well as decreased staffing levels for NAS Systems.
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configuration, windows, change management, it spending, alacritech
    
Alacritech
Published By: Confio     Published Date: Aug 21, 2009
When facing high wait times, dropped sessions, and application lock-ups, the typical company response is to invest in expanded server hardware capacity and additional Oracle licenses, plus the accompanying installation and project management costs. This paper documents the sources of cost savings and IT ROI calculations associated with Ignite for Oracle analysis.
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oracle, application performance management, application performance, infrastructure, it investment, it spending, ignite for oracle, oracle ignite, confio ignite, roi, dba, database, confio software, confio
    
Confio
Published By: Desktop Sites     Published Date: Aug 21, 2009
Konect is a powerful and cost-effective serverware solution for the growing application deployment and support demands placed on IT administrators in small and mid-size businesses.
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application deployment, deploy applications, app deployment, serverware, konect, small business, smb, smbs, it spending, cost control, it management, it administrator, desktopsites, desktop sites
    
Desktop Sites
Published By: HP     Published Date: Aug 21, 2009
Virtualizing IT resources is an essential step towards becoming an Adaptive Enterprise, where business and IT are synchronized to capitalize on change.
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servers, server hardware, server virtualization, virtual server environment, vse, it spending
    
HP
Published By: IBM     Published Date: Dec 12, 2006
This white paper addresses the value of a company’s ability to integrate, analyze and optimize all types and sources of information throughout the product life cycle. 
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it spending, product lifecycle management, data integration, data analysis, plm, product information management, data management, mdm, master data management, ibm
    
IBM
Published By: MBG     Published Date: Aug 21, 2009
Telecommunications expenses are among the largest cost items on the corporate income statement. According to leading industry analysts, many companies can lower their telecommunications costs by 15 percent or more without damaging their service quality. In this white paper, MBG outlines five steps that can lead to these savings.
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phone, telecom, telecommunications, phone bill, it spending, cost control, voip, voice over ip, communications, mbg, mgb
    
MBG
Published By: MBG     Published Date: Aug 21, 2009
While overall costs for telecommunications services have been going down, the consumption of these services by corporations is on the rise. This white paper explores how corporations can manage the consumption of telecom services by implementing polices designed to impact behavior that can lead to lower costs.
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phone, telecom, telecommunications, communications, it spending, cost control, phone bill, voip, voice over ip, mbg, mgb
    
MBG
Published By: Meru Networks     Published Date: Aug 21, 2009
This white paper is for the enterprise IT administrator tasked with deploying a wireless LAN (WLAN) of any scale, the significant investment in equipment, time and resources to properly plan and install the deployment is daunting.
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wlan, wireless lan, wlan deployment, wlan investment, wlan cost, it spending, cost control, meru, meru networks
    
Meru Networks
Published By: netVigilance     Published Date: Aug 21, 2009
Managing network vulnerabilities will be the biggest challenge for C-Level executives in the coming years. Intrusions are more frequent and more malicious, so the security of corporate networks, and therefore the security of the entire corporation are dependent on the ability to quickly identify, prioritize and remediate vulnerabilities in the network.
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cost control, it spending, network security, budget, ids, intrusion prevention, vulnerability management, net vigilance, netvigilance
    
netVigilance
Published By: Winward     Published Date: Aug 21, 2009
To succeed in today's business environment, the enterprise must manage the effects of three realities: the recent, massive investment in technology has significantly increased IT complexity; the Internet has altered customers' expectations of availability, cost, and service; and the new economic climate highlights the need to leverage existing assets and improve the return on investment for new initiatives.
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business management, cost control, it spending, analytical applications, report design, it investment, technology spending, roi, return on investment, winward
    
Winward
Published By: XOsoft     Published Date: Aug 21, 2009
Mitigate risk and lower costs by letting your disaster recovery replica server double as a server for performing an offsite backup. This informative white paper will teach you how...
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disaster plan, backup plan, backup and recovery, redundant, server replication, cost control, it spending, disaster recovery, backup, xosoft
    
XOsoft
Published By: XOsoft     Published Date: Aug 21, 2009
Creating business value is the ultimate goal of investing in new IT technologies. This paper offers recommendations for both IT users and vendors that are vital to ensure that this goal is met.
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storage management, productivity, business management, added value, it spending, tco, total cost of ownership, it management, xosoft
    
XOsoft
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