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Published By: Applause Israel     Published Date: Sep 25, 2018
The goal of usability testing, simply put, is to make sure that a user can complete the tasks they are expected to complete. Usability testing doesn’t test whether or not the functions of the application, website or connected device work correctly, but rather that a user intuitively understands how to perform these tasks — and how easy or difficult it was to do so. With usability testing, “close enough” won’t cut it. A product may have a superior architecture, a great set of features, good performance, scalability and a number of other positive attributes. However, all of this effort is wasted if the user experience is inadequate. An application, website or connected device that is not user-friendly is just as bad as a buggy version and can lead to diminished revenue, product abandonment or a total failure. An application with poor usability can also negatively affect a brand
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Applause Israel
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Cisco EMEA     Published Date: Jun 01, 2018
Digital transformation has arrived, and it’s creating unprecedented opportunities for companies of all sizes to become market leaders through the evolution of business processes and the creation of new products and services. Organizations that master digital transformation will see a dramatic increase in revenues and profitability by converging people, processes and technologies; those that do not will struggle to survive. Evidence of this is clear to see by looking at the churn in the biggest companies in the world. For example, a Capgemini study found that since 2000, 52% of the Fortune 500 has disappeared through acquisitions or bankruptcies. The study also found that digital organizations control 70% of market share in all industries today. Therefore, making the shift to a digital business must be a top initiative for IT and business leaders. Download this whitepaper to see how Cisco has become the Market Share Leader in Online Meetings.
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cisco, digital transformation, collabaration
    
Cisco EMEA
Published By: HPE Intel     Published Date: Mar 14, 2016
The ever-rising tide of demands on IT organizations is creating constant pressure on their leaders to upgrade or replace their outmoded legacy systems with new infrastructure technologies that will allow them to keep pace with the speed of business. It is no longer sufficient to manage basic business applications and resources such as ERP, email, and silos of heterogeneous data. The bar has been raised higher than ever, and the role of IT is evolving to meet it. As a result, IT must support applications and services that make it possible for the business to provide new, diverse customer experiences while generating expanding revenues via the emergent crown jewels of business: big data, cloud, and mobility.
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HPE Intel
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations? Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
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cost reduction, oracle database, it operation, online transaction, online analytics
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
It seems strange to think that just a few years ago, the IT department was considered a supplier to the organization. Today, IT leaders are at the forefront of their companies’ march into the digital age. Technology is now recognized as a key enabler for achieving strategic business goals, including revenue growth, market expansion, and customer satisfaction; and IT leaders have risen to the challenge of simultaneously running the organization while identifying and leveraging innovative solutions that can drive growth.
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it leaders, business goals, innovative solutions, customer satisfaction, infrastructure improvement
    
Hewlett Packard Enterprise
Published By: Zendesk     Published Date: Jun 29, 2018
In the global market for customer service software, Zendesk is once again recognized as a leader in the 2018 Gartner Magic Quadrant for the CRM Customer Engagement Center. Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. We believe the Gartner Magic Quadrant for the CRM Customer Engagement Center report provides valuable information for business leaders who seek technology solutions for interacting and engaging with their customers. Zendesk can again be found in the 2018 report’s Leader quadrant, which we consider a reflection of the success of our 125,000 customers, including enterprise clients like Airbnb, Tesco, and the University of Tennessee. The past year alone has included a number of significant milestones for us, including the release of AI-enhanced features for self-service and surpassing $500 million run rate in revenue. As our customer base continues to grow, we strive to be a dynamic vendor for bus
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Zendesk
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing
    
Mobify
Published By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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InsideView
Published By: DocuSign UK     Published Date: Nov 06, 2018
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers. No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that. Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve: - Greater customer satisfaction - Higher close rates and productivity - Lower costs, greater efficiency - Improved time to revenue - Compliance and security-risk mitigation"
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DocuSign UK
Published By: Hitachi Vantara     Published Date: Apr 12, 2018
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets.
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Hitachi Vantara
Published By: Oracle     Published Date: Aug 01, 2018
Your enterprise runs its critical applications on Oracle Databases, and as an enterprise IT leader, maintaining the performance and availability of your databases is among your top priorities. Any degradation in performance or loss of data could result in serious business disruption and loss of revenue, so protecting this vital asset is a must. There are many causes of data loss— administration errors, system or media failures, cyberattacks, and more—but we often overlook design flaws in the very systems meant to protect data: general-purpose backup systems.
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Oracle
Published By: IBM APAC     Published Date: Jul 09, 2017
IT departments are under constant pressure to deliver improved user experiences that lead to revenue growth. Achieving this goal requires addressing multiple areas at once: taking advantage of the flexibility and scalability of the cloud; empowering mobile users with anytime, anywhere access; and accelerating digital transformation.
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digital transformation, ecm, enterprise content management, cloud, flexibility
    
IBM APAC
Published By: SAP     Published Date: Dec 04, 2015
In May of 2015, CFO Research conducted a global survey of senior finance executives at large companies, seeking to better understand how finance leaders aspire to support business decision makers in the pursuit of value creation—and how leading-edge financial planning and business analysis capabilities factor into those aspirations. This report is based on 335 survey responses from senior finance executives at companies with more than US$500 million in annual revenues, representing a broad range of company segments.
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financial planning and analysis, fp&a, finance leaders, business decision makers, business analysis capabilites
    
SAP
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: CA Technologies     Published Date: Aug 22, 2017
The rise of the application programming interface (API) represents a business opportunity and a technical challenge. For business leaders, APIs present the opportunity to open new revenue streams and maximize customer value. But enterprise architects are the ones charged with creating the APIs that make backend systems available for reuse in new Web and mobile apps.
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CA Technologies
Published By: Oracle ZDLRA     Published Date: Jan 10, 2018
Business leaders expect two things from IT: keep mission-critical applications available and high performing 24x7 and, if something does happen, recover to be back in business quickly and without losing any critical data so there is no impact on revenue stream. Of course, there is a gap between this de facto expectation from nontechnical business leaders and what current technology is actually capable of delivering. For mission-critical workloads, which are most often hosted on databases, organizations may choose to implement high availability (HA) technologies within the database to avoid downtime and data loss.
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recovery point, recovery time, backup appliance, san/nas, service level agreement, oracle
    
Oracle ZDLRA
Published By: TIBCO Software APAC     Published Date: May 31, 2018
With data the new competitive battleground, businesses that take advantage of their data will be the leaders; those that do not will fall behind. But gaining an advantage is a more difficult technical challenge than ever because your business requirements are ever-changing, your analytic workloads are exploding, and your data is now widely-distributed across on-premises, big data, the Internet of Things, and the Cloud. TIBCO® Data Virtualization is data virtualization software that lets you integrate data at big data scale with breakthrough speed and cost effectiveness. With TIBCO Data Virtualization, you can build and manage virtualized views / data services that access, transform, and deliver the data your business requires to accelerate revenue, reduce costs, lessen risk, improve compliance, and more.
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TIBCO Software APAC
Published By: Akamai     Published Date: Jul 06, 2010
Founded in the Queensland outback in 1920, Qantas Airways is the world's longest continuously operating airline. Today it is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all parts of a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline's primary customer contact channel.
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qantas, case study, site performance, clicks, travel, e-commerce, ecommerce, uptime, reach
    
Akamai
Published By: Anaplan     Published Date: Mar 05, 2015
Many sales organizations continue to operate as they have for years: At headquarters, executives work with sales leaders to set revenue targets for the year. Sales teams receive top-down goals, which cascade across product lines, channels and other business dimensions. The end result is an account-level target, which is assigned to a sales rep. Because most companies do not have an easy way to complete this process—nor do they use a common system of record—they must resort to the quickest and easiest mechanism at hand: spreadsheets, a nonscalable, single-dimensional solution that does not handle complete data sets. This approach also poses challenges across key sales management functions, including planning, execution and optimization.
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consolidation, planning, survey, performance, sales, audience, finance, strategic exercise, compliance, software soliutions
    
Anaplan
Published By: PODS for Business     Published Date: Jul 24, 2017
The constant churn of product selection is not just time-consuming, it requires meticulous attention to detail, a reliable product tracking system, and significant physical space. Mastering inventory results in much more than simply organizational improvements. It can lead to increased revenues, better theft control, improved forecasting and budget setting, and even smoother customer service.
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inventory, management, efficiency, theft control, revenue
    
PODS for Business
Published By: CA Technologies     Published Date: Aug 22, 2017
The world of computing is changing before our eyes. Industries that had a consistent and predictable business model for generations are being turned upside down. In the digital economy, a seamless customer experience is critical. Whether a retailer is exploring new innovative online selling strategies or a bank is determining how to anticipate customer needs for new services – a high performing and scalable IT ecosystem is key to success. At the end of the day, as an IT leader, you need to help your business anticipate opportunities, drive growth and proactively prevent threats to your company’s revenue.
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proactively manage, remediate faster, improve productivity, collaborate efficiently, application performance, ca technologies
    
CA Technologies
Published By: Bluecore     Published Date: Oct 23, 2018
The second purchase has taken on almost mythical qualities over the past few years because of both the difficulty many retailers face in attaining it and the potential it holds for those retailers who can make it happen. For example, converting just 5% of one-time buyers into two-time buyers can lead to an additional $550,000 in potential revenue over the next two years. But crossing the chasm from first purchase to second purchase is typically the most difficult for retailers. So what does it take? We’ve got your back with a special Second Purchase edition of our Rethinking Retail Playbook, featuring five ideas to help you make sure one-time buyers don’t become only-time buyers.
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retail, playbook, buyer, bluecore
    
Bluecore
Published By: TIBCO Software APAC     Published Date: Aug 13, 2018
There are so many opportunities for businesses to collect data that getting a clear picture of all of it can be an uphill battle—and leveraging it for insight can be nearly impossible. But whether you are a start-up or a multinational conglomerate, not taking advantage of the available data is a mistake you cannot risk making. According to a 2016 McKinsey & Company study, over the past three years, digital leaders have achieved revenue growth five times greater, an operating margin profit eight times greater, and a return to shareholder value two times higher than laggards. Companies today need a closed loop system that combines data, insight, and action. Download this paper to learn about the goals of a system of insight (SOI), the common set of technologies that all systems of insight need, and how an SOI can make a difference in your business.
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TIBCO Software APAC
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
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