lead gen

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Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: IEX     Published Date: May 27, 2008
Customers and business leaders alike demand a great deal of contact centers which cannot easily be met using the simplistic approaches used to develop early, isolated contact centers. In order to provide a top-shelf customer experience, contact centers must adopt sophisticated processes which can evaluate and route calls quickly and effectively to the right agent, and which schedule agents based on their abilities as well as predicted call demand.
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call center management, customer service, workforce management, contact management, iex, contact center, call center
    
IEX
Published By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony
    
Cymfony
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates, sales, cpa, brand recognition, online advertising, google, yahoo, marketing, natural search engine optimization, seo, search engine marketing, sem, keywords
    
Oneupweb
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
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marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics, search marketing, email marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, search marketing, email marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques, search marketing, website development, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation, marketing automation, sales quota, sales training, sales roi, marketing roi, sales efficiency, sales-marketing integration, sales-marketing coordination, crm, customer relationship management, lead nurturing, lead recycling
    
Marketo, INC.
Published By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
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quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
    
Citrix Online
Published By: Citrix Online     Published Date: Oct 17, 2008
Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.
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best in class, webinar, management practice, b2b, business to business, webinars, effectiveness, sales, lead, leads, lead gen
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
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roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget, marketing measurement, performance
    
Citrix Online
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: SugarCRM     Published Date: Jan 07, 2015
The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
SugarCRM
Published By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
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brand experience, social marketing, social networking, social media, digital branding
    
IBM
Published By: IBM     Published Date: Oct 10, 2012
Codorníu is Spain's leading sparkling wine producer, with additional vineyards in Argentina and Chile. The group has worldwide sales offices, and this family-owned business continues to grow, based on its reputation for quality.
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case study, ibm, codorniu, it complexity, it infrastructure
    
IBM
Published By: Silver Peak     Published Date: Apr 18, 2014
Gartner has published its latest Magic Quadrant for WAN Optimization. Be among the first to get complimentary access to this new report now! Silver Peak is leading the way into a new era of software-defined WAN optimization. Now more than ever, organizations like yours depend on the wide area network to connect their data centers, branch offices and the cloud. They see that better network performance means better bottom-line results, and Silver Peak gives them the most comprehensive and flexible options for network acceleration, and the most innovative approach to the next-generation WAN.
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wan optimization, silver peak, gartner, software-defined, wide area network, data centers, next-generation wan, netowork acceleration, cloud, cloud computing, magic quadrant
    
Silver Peak
Published By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
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rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration
    
Intralinks
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management
    
Oracle
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