link value

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Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Carbonite     Published Date: Apr 09, 2018
The core technology behind Disaster Recovery as a Service (DRaaS) has evolved for decades. More recently, DRaaS has linked to the cloud, and finally hit its stride. Today it can provide unprecedented availability options to companies who don’t have secondary data centers dedicated to business continuity. Before now, only IT teams with additional IT budget, staff and geographic locations could effectively hedge against downtime, and disasters. But today’s DRaaS means that businesses of all sizes have the peace of mind that comes with knowing a replica of their data and systems is hosted at a remote site that they can fail over to—without bearing any of the infrastructure costs or maintenance responsibilities. All infrastructure and maintenance is the responsibility of the DRaaS provider. And the technology ensures that a replica is not only available, but always current and immediately available. This attractive value proposition led Gartner to predict that global DRaaS revenue will rea
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Carbonite
Published By: Globoforce     Published Date: Apr 01, 2013
Joanna Geraghty from JetBlue can. JetBlue’s Lift program provides deep insights into the company’s performance and culture management, powered by peer feedback and directly linked to the airline’s core values
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case study, jetblue, engagement, culture, social recognition, globoforce, employee recognition, employee satisfaction
    
Globoforce
Published By: FireEye     Published Date: Mar 05, 2014
Cyber attacks are growing more sophisticated and, more often than not, target small and midsize businesses (SMBs). One unlucky click - a malicious email attachment, a link to a legitimate but compromised website - could result in a costly data breach that drains your bank account and customer trust. This paper explains targeted attacks and examines reasons cyber attackers are aiming at small and midsize businesses, including: Value of your data; Low risk and high returns for criminals; Why SMBs are easier targets.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors
    
FireEye
Published By: rPath     Published Date: Dec 10, 2010
Manufacturing evolved from manual to automated, ad hoc to repeatable. From art to science. Manufacturing has been forced to "industrialize." Aiding in the effort are product lifecycle and supply chain management tools for streamlining manufacturing process and linking together previously isolated stages in the value chain.
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rpath, software supply chain, manufacturing process, automation, product lifecycle, supply chain management tool
    
rPath
Published By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
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inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
    
Optify
Published By: Trapit     Published Date: Jun 02, 2016
To jump-start their social selling efforts, many companies turn to LinkedIn Sales Navigator. This ebook explains how you can extend the value of your Sales Navigator investment. Get answers to questions like: - What are the best practices for using Sales Navigator? - Which features should my sales team use? - What are some of the shortcomings of Sales Navigator? - How do I overcome those shortcomings and create a comprehensive social selling strateg
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linkedin, linkedin sales navigatior, social sales, social selling, social media, sales, internet marketing
    
Trapit
Published By: IBM     Published Date: Jul 09, 2014
Research shows that today’s business goals are centered on reducing costs, strengthening customer relationships and improving financial management. The biggest challenges to achieving these goals are lack of skills and investment funds, and inadequate linkages between the IT environment and how business processes are managed. Read this analyst report to see why enterprises are turning to managed services to help overcome these challenges so that they can optimize the value of their IT investments and achieve their corporate objectives.
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ibm, managed services, it investments, data center, it infrastructure, managed services provider
    
IBM
Published By: Focus     Published Date: Jan 19, 2011
This brief will help you understand how the functions link together, help reduce the overwhelm and highlight where you can realize the most value.
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focus, erp software, enterprise resource planning, manufacturing, customer relationship management
    
Focus
Published By: DocuSign     Published Date: Aug 17, 2016
As the saying goes “a chain is only as strong as its weakest link.” When business processes lack the ability to execute the contract or form with the same speed and control, the value of the whole chain is reduced. This departmental brief explores how electronic approval and signature technology helps create a hyper-efficient contract infrastructure by removing the risk of paper-based processes.
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DocuSign
Published By: DocuSign     Published Date: Apr 12, 2017
As the saying goes “a chain is only as strong as its weakest link.” When business processes lack the ability to execute the contract or form with the same speed and control, the value of the whole chain is reduced. This departmental brief explores how electronic approval and signature technology helps create a hyper-efficient contract infrastructure by removing the risk of paper-based processes.
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DocuSign
Published By: Madison Logic     Published Date: Dec 13, 2010
Please register for this case study to learn more about how you can monetize your LinkedIn group while also adding value for your users.
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lead generation, linkedin, linked in, white papers, case studies
    
Madison Logic
Published By: IBM     Published Date: Mar 10, 2015
This white paper describes software as the invisible thread that links product parts into an intelligent whole. It examines software delivery for smart products and strategies for evolving software development into a business process. Agile development has become a cornerstone of most software development organizations. Marked by iterative processes that deliver incremental value over time, agile development has enabled organizations to manage software complexity more effectively and to improve quality and time to market compared with previous development processes.
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software development, ibm, agile development, software delivery
    
IBM
Published By: HP and Intel® Xeon® processors     Published Date: Aug 01, 2012
It is often said that a chain is only as strong as its weakest link. The corollary is also true-adding an ostensibly strong link to a weak chain doesn't necessarily deliver much tensile value. Yet, from all the rhetoric and hype, you might be forgiven for thinking that solid-state storage will single-handedly strengthen every weak storage chain, wherever the solid-state storage is and however it is used. Specification-based strength added to a weak chain will soon be exposed in the real world, whether it's a tug-of-war team or a storage system.
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hp 3par storage, storage value chain, solid state, optimization, ssd, enterprise storage, i/o service, adaptive optimization
    
HP and Intel® Xeon® processors
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