loyalty

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Published By: Silverpop     Published Date: Jun 15, 2012
Looking to unlock marketing automation's full potential to boost engagement, build loyalty and drive revenue? In this commissioned study by Forrester Consulting on behalf of Silverpop, you'll learn how you can develop a winning marketing automation playbook.
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silverpop, marketing, forrester, marketing automation, marketing campaigns
    
Silverpop
Published By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction, profitability, vendorguru, vendor guru, quinstreet, vendor guru general campaign
    
Vendor Guru
Published By: Vendor Guru     Published Date: Dec 21, 2007
This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
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crm, crm tool, crm tools, crm solutions, customer retention, retention, customer relationship, customer satisfaction, customer service, repeat business, loyalty, vendorguru, vendor guru, vendor guru general campaign, quinstreet
    
Vendor Guru
Published By: Vendor Guru     Published Date: Dec 21, 2007
Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
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vendor guru custom question campaign, crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric, customer data, data integration, feedback, vendor guru, vendorguru, quinstreet, loyalty, customer service
    
Vendor Guru
Published By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm, crm tool, crm solution, customer service, customer relationship, data integration, marketing automation, sales management, analytics
    
Vendor Guru
Published By: Tealeaf     Published Date: Mar 31, 2011
Customer Experience Transformist Bruce Temkin discusses Online Customer Struggle and its effects on site conversion and customer retention.
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bruce temkin, customer retention, tealeaf, geoff galat, customer struggle, customer loyalty
    
Tealeaf
Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty, nurture, branding, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Marketo
Published By: Jive Software     Published Date: Oct 12, 2009
Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community. Listen to this webcast recording to get strategies and advice for your own social media initiatives.
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social business software, social media, online community, customer loyalty, jive
    
Jive Software
Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
Published By: Cartera Commerce     Published Date: Feb 15, 2012
Want to boost sales with offers linked to shoppers' debit, credit and loyalty cards? This primer highlights the card-linked offer-how it works, projections for market growth and a merchant case study with real results.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Jul 16, 2012
Want to attract new, valuable customers and keep them coming back? This demo shows how card-linked offers from OfferLink let you reward customers in the currencies they crave; no changes to POS, no vouchers, no coupons.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
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improving loyalty, customer loyalty, customer care, contact center, multi-device, customer relationships, technology
    
LogMeIn
Published By: LogMeIn     Published Date: Jun 23, 2015
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
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improving loyalty, customer loyalty, customer care, contact center, multi-device, customer relationships, technology
    
LogMeIn
Published By: Skillsoft     Published Date: Jul 23, 2014
This ExecBlueprint provides practical advice for developing such a code that will go beyond “window dressing” and inspire leaders and employees alike to build and sustain a compliant and ethical culture. While acting ethically is important for its own sake, the authors also provide pragmatic reasoning for fostering such a culture: ethical organizations earn the trust — and loyalty — of employees, customers, and investors. Accordingly, the code should be simple to understand, widely circulated, and aggressively enforced. But most importantly: adherence starts at the top.
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skillsoft, ethical workplace, compliance, code of conduct, industry standards, rules, employee behavior, corporate behavior
    
Skillsoft
Published By: join.me     Published Date: Jan 29, 2014
eMarketer reports on multichannel customer services and provides best practices for building retail loyalty
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multichannel customer services, best practices, customer, customer service, retail, retail loyalty, live chat, social networks, emarketer
    
join.me
Published By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
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teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing, search marketing, email marketing, emerging marketing, social media, internet marketing, marketing research
    
Teradata
Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization, search marketing, email marketing, website development, emerging marketing, internet marketing, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Dec 21, 2015
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand.
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adobe, mobile, marketing, strategy
    
Adobe
Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture, device, platform, experience, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Adobe
Published By: CradlePoint     Published Date: Sep 04, 2014
Every year, the public relations specialists from at least one bluechip company invariably find themselves working around the clock on a crisis communications effort, attempting to explain to an angry and justifiably fearful public what led to their company compromising customer data. There’s always an immediate hit to the company’s reputation, resulting in a loss of brand loyalty, as customers take their business elsewhere. This white paper provides strategies and best practices for distributed enterprises to protect their networks against vulnerabilities, threats, and malicious attacks.
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security risks, crisis communications, security breaches, compromising customer data
    
CradlePoint
Published By: Oracle_Hospitality Hotels     Published Date: Feb 22, 2017
What do consumers want from a hotel loyalty program? Insights from a global consumer survey.
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Oracle_Hospitality Hotels
Published By: Oracle_Hospitality F&B     Published Date: Feb 13, 2017
To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more: • What rewards do guests most value in a restaurant loyalty program? • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards? • What prevents them from joining a loyalty program? • Why do they leave a loyalty program or stop using it? • What’s their favorite restaurant loyalty program?
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Oracle_Hospitality F&B
Published By: Rosetta Stone     Published Date: Apr 03, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Why language learning? It offers immediate and long-term benefits to both employees and employers. Research shows that organizations that offer access to language learning see an increase in employee engagement factors like loyalty, morale, and productivity, which in turn boosts business performance factors such as customer satisfaction and internal communications. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement
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Rosetta Stone
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