loyalty

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Published By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
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crm, customer experience, acquisition, personalized marketing, forbes, social media, crm & customer care, marketing research
    
Sitecore
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications
    
Art Technology Group, Inc
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence
    
Infogroup Targeting Solutions
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
    
FunMobility
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
Published By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
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subscribermail, email marketing, online marketing, e-marketing
    
SubscriberMail
Published By: Citrix Online     Published Date: Jun 23, 2009
This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.
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quantum, webinar, citrix, sales leads, prospects, marketing budget, loyalty, sales generation
    
Citrix Online
Published By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
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bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices
    
Bazaarvoice
Published By: Cornerstone OnDemand     Published Date: Jun 23, 2016
For many small to medium-size companies, finding the time to proactively manage employee performance is difficult. The emphasis is more often on increasing revenues and achieving stability, especially in the early days. However, as businesses grow, the need for improving staff engagement, productivity and loyalty becomes increasingly important. It is at this critical stage that Performance Management can mean the difference between businesses that experience sustained growth and those whose momentum falters.
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business management, best practices, productivity, competitive advantage
    
Cornerstone OnDemand
Published By: SAS     Published Date: Apr 25, 2017
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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SAS
Published By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
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workforce, employees, customer loyalty, branding, talent acquisition, ibm
    
IBM
Published By: HP Software     Published Date: Oct 20, 2015
Build mobile apps that build loyalty through a great user experience.
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user experience, mobile apps, loyalty, data, software
    
HP Software
Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: SAP     Published Date: Sep 10, 2009
Learn why insurers need a 360-degree view of each customer covering his or her entire experience with the company in order to provide products and service that stand out from the crowd. See how IT that supports integrated, end-to-end business processes can also increase insurer responsiveness and customer loyalty.
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sap, customer value, insurance, integration, it strategy, erp, automation, bpm
    
SAP
Published By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
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sap, media, social media, branding, loyalty
    
SAP
Published By: SAP     Published Date: Mar 24, 2011
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.
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relationship management, customer service, customer loyalty, corporate revenue
    
SAP
Published By: SAP     Published Date: Mar 25, 2011
Read this case study of how Switzerland's largest retailer, Coop, is delivering mobile commerce on the iPhone using SAP CRM. (Bloomberg Businessweek Research Services, 2011)
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sap crm, loyalty, sales, iphone shopping app
    
SAP
Published By: SAP     Published Date: Mar 28, 2011
Consider five key service process platforms that are shaping the future - as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
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customer loyalty, service profitability, sap, sap crm, value creation
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
Investigate the latest thinking on how to become more agile and customer-friendly while reducing operating costs and revenue leakage. With service and payment convergence, services can be bundled at the charging layer, and prepaid, postpaid, and blended payment mechanisms can be offered for all services.
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sap thought leadership, software solutions, customer loyalty, convergent charging, ims, sdp, sip, online balance management
    
SAP
Published By: Sitecore     Published Date: Nov 05, 2015
For the additional benefit of complete insight into each unique visitor's experience with your website, link activity to an existing database or CRM, and get the full picture of your customers at your fingertips.
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sitecore nfusion, website personalization, crm, customer loyalty, database, website development, marketing research
    
Sitecore
Published By: Appcelerator     Published Date: Jun 20, 2012
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
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apcelerator, mobile app, strategy, mobile, revolution
    
Appcelerator
Published By: Melbourne IT     Published Date: Feb 02, 2011
Read this article to find out how reselling white-labeled e-business products can be a successful revenue stream for your business.
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melbourne it, white labeling, whitelabel, resell, ebusiness, reselling, rebranding, branding
    
Melbourne IT
Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
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rainmaker, marketing, b2b, crm, customer, renewals, roi
    
Rainmaker Systems Inc.
Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment
    
Sysomos
Published By: IBM     Published Date: Jan 06, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
Tags : 
customer loyalty, employee support, workforce challenges, hr solutions
    
IBM
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