loyalty

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Published By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
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gamification, channel loyalty, partner relationships, emerging marketing
    
Aimia
Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe, website development, emerging marketing
    
Adobe
Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
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crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media
    
CrowdTwist
Published By: MaritzCX     Published Date: Nov 29, 2016
We conducted extensive research aimed at identifying how much additional revenue, on average, a dealership could realize by simply improving its customer satisfaction score. Learn what the average revenue increase a dealership can expect to realize by raising its customer satisfaction score by a single point.
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maritzcx, cx strategies, customer experience, customer satisfaction, dealerships
    
MaritzCX
Published By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
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signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints, traditional marketing
    
Signal
Published By: IBM     Published Date: Nov 12, 2013
A Smarter Process approach helps leaders in the public sector to increase citizen loyalty and engagement. Gain visibility and the ability to quickly change operational systems with intelligent automation. Increase efficiencies and lower costs.
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government, smarter process approach, agility, business process management, bpm, cities, efficient government
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
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ibm, mobile, engage, strategy, brand loyalty, emerging marketing
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
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lift, loyalty, personalized product, recommendations, online merchants, technology, website experience, strategies
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
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telecommunications market, analytics, customer loyalty, competitive telecommunications
    
IBM
Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
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customer loyalty, network service quality, communications service providers, service quality metrics, operational performance, customer experience management, cem, cem solution
    
IBM
Published By: IBM     Published Date: Sep 30, 2015
Customer experience in the telecommunications industry.
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telecommunications, csp's, ott, customer loyalty, big data
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Advanced analytics can provide extremely valuable insight into today’s media viewers. This must-read report details the top 10 best practices for successfully implementing data analytics for driving profit, attracting new viewers, and increasing viewer loyalty.
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ibm, data analytics, analytics, media, entertainment
    
IBM
Published By: IBM     Published Date: May 02, 2016
Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.
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ibm, analytics, customer journey, loyalty, customer experience, roi
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
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merchandise optimization, customer empowerment, retail, aberdeen group
    
IBM
Published By: IBM     Published Date: Nov 25, 2014
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
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ibm, ibm experienceone, optimal merchandising, cloud-computing
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
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big data, targeted marketing offers, ibm power systems, structured data
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Gaining a more complete, trusted view of customers is a strategic goal of most organizations. The challenge is that information about customers is typically managed and stored in many different applications, management systems and data silos. And this challenge is often compounded by a lack of consistency from one application to the next. The combination of IBM InfoSphere Data Explorer and IBM InfoSphere Master Data Management addresses these challenges by creating a single, combined, trusted 360-degree view of all data related to customers, accounts, products and other entities. The combined solution enables organizations to gain a deeper understanding of customer sentiment, increase customer loyalty and satisfaction, and get the right information to the right people to provide customers what they need to solve problems, cross-sell and up-sell.
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data integration, customer loyalty, customer service, big data
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Early adopters of an extended 360° view will get competitive advantages over their rivals and this will force laggards to adopt a similar approach or lose business.
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ibm, big data, insights, mdm, infosphere, data management, dashboards, value
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
Separating the great apps from the good reveals significant, long-term differences in customer loyalty and spend.
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ibm, applications, development, mobile, forrester
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
On the surface, a good mobile app may appear to satisfy customers and generate revenue. But separating the great apps from the good reveals significant, long-term differences in customer loyalty and spend.
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ibm, mobile, applications, development, mobile apps, roi, investment
    
IBM
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