loyalty

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Published By: IBM     Published Date: Oct 15, 2013
Cross-channel marketing is no longer an ideal to strive for, but a practical reality you can achieve. However, technology is never the whole answer.
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isolation, integration, cross-channel customers, customer communication, ibm, right marketing technology, marketing approach, better targeting, increase efficiency, customer loyalty, click-throughs from emails, banner ads, ppc campaigns, adwords, online applications
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
Business analytics can help customer service departments acquire the information and capabilities to transform themselves.
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analytics, customer service, business analytics, customer relationship management, business intelligence, social media, customer retention, customer loyalty, customer lifetime value, crm & customer care
    
IBM
Published By: Cisco     Published Date: Dec 21, 2016
Technology’s role in business and society has shifted away from largely driving efficiencies to innovating and creating engaging experiences that attract and retain customers. Innovations and business outcomes are fueled by a perfect storm of technology trends in cloud, analytics, machine learning, IoT and the emerging API Economy. The convergence of these technologies has created new opportunities for enterprises to improve business performance by acquiring customers faster while creating brand loyalty. The role of technology expands the interaction with customers beyond the core of the enterprise – away from 100% dependencies on systems of records – and towards real-time, contextual interactions. Businesses are a digital business or they are evolving to become one. This requires enterprises to re-think how they build software architectures.
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Cisco
Published By: Cisco     Published Date: Dec 21, 2016
Located at a hub of innovation, Hyatt Regency Santa Clara caters to sophisticated, technology-savvy guests. This made it the perfect location for Hyatt Hotels to use as a model property in its quest to create the digital hotel of the future. Wi-Fi is one of the most visible services a hotel provides, and is crucial to guest experiences and loyalty. “We had limited Wi-Fi coverage that was not designed for the modern, mobile digital guest,” explains Dania Duke, general manager at Hyatt Regency Santa Clara. “We quickly learned that to stay competitive in Silicon Valley, we need to have the fastest, best Wi-Fi available.”
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Cisco
Published By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
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phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
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website design, user experience, errors, web errors, digital customer experience, website elements, website layouts, web design, web page design, a/b testing, marketing errors, customer loyalty, kpis, manufacturing, website development, advertising agencies, internet marketing, e-commerce
    
Clicktale
Published By: Microsoft Office 365     Published Date: Apr 05, 2016
The #1 factor driving customer loyalty is the sales experience. This e-book shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you: Leverage sales insights to find the best prospects Communicate and collaborate efficiently from within your CRM tools to improve sales productivity Manage opportunities through a guided sales process for more effective selling Download this e-book now to learn how to help your sales teams stay focused, win faster, and build trust.
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Microsoft Office 365
Published By: CrowdTwist     Published Date: Jan 19, 2016
Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.
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crowdtwist, marketing strategies, customer loyalty, marketing initiatives, multichannel loyalty marketing, marketing initiaties, emerging marketing, marketing research
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care, marketing research
    
CrowdTwist
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers, insights, emerging marketing, social media, internet marketing, crm & customer care, e-commerce
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing, crm & customer care
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs, emerging marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 12 mobile strategies that can help your brand fuel customer engagement and reinforce loyalty.
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loyalty, engagement, customer loyalty, customer engagement, branding, consumers, strategy, emerging marketing, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.
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crowdtwist, engagement, customer engagement, loyalty, customer loyalty, incremental sales, sales, marketing, emerging marketing, crm & customer care, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
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loyalty, crowdtwist, gender, brand, emerging marketing, advertising agencies, internet marketing, marketing research
    
CrowdTwist
Published By: Recurly     Published Date: Mar 07, 2016
The subscription model fuels success for a wide variety of businesses, providing predictable revenue, encouraging customer loyalty, and powering growth. The key to managing a successful subscription business is a trusted, flexible and secure subscription billing solution that provides both technical and operational expertise—and that doesn’t require massive integration effort and expense.
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recurly, subscription revenue, subscription business, billing solutions
    
Recurly
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