marketing

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Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey
Published By: Sparta Social Networks     Published Date: Oct 10, 2008
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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sparta, social network, oxygen
    
Sparta Social Networks
Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization, wasp
    
RisingMedia
Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia
Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric
Published By: GlobalSpec     Published Date: Nov 21, 2008
Gain practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position your company for a surge when conditions improve.
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globalspec, engineering, technical, industrial marketers, marketing investments
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing, web site development, banners, e-newsletter
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization, pay-per-click
    
GlobalSpec
Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization, banner ads, search ads, social media
    
GlobalSpec
Published By: TailoredMail     Published Date: Nov 21, 2008
Before you send out your next email campaign, make sure that you’ve covered all your bases. Use our email marketing checklist to keep you in check.
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email checklist, email campaign, email marketing, tailored mail
    
TailoredMail
Published By: TailoredMail     Published Date: Nov 21, 2008
Learn how email service provider, TailoredMail, helped an automotive agency easily handle hundreds of dealer accounts yet effortlessly give each a personal touch.
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tailored mail, email service provider, email marketing program, outsell, email newsletters
    
TailoredMail
Published By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
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email marketing, tailored marketing, online marketing, email newsletters
    
TailoredMail
Published By: TailoredMail     Published Date: Nov 21, 2008
Leading-edge email service provider introduces new concept of delivering emails to the inbox, resulting in up to a 20% increase in delivery and open rates.
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tailored mail, email service provider, email marketing, email deliverability
    
TailoredMail
Published By: TailoredMail     Published Date: Feb 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
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tailoredmail, lead nurturing, marketing imperative, lead generation, lead qualification, qualified leads, lead-lifecycle automation, content-mapping, sales cycle
    
TailoredMail
Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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clarity quest marketing, pr newswire, businesswire, prweb, marketwire, emailwire
    
Clarity Quest Marketing
Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing
Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway
Published By: OrderDynamics     Published Date: Dec 08, 2008
Learn how an online retailer uses OrderDynamics’ on-demand eCommerce platform to forge customer loyalty and drive significant sales through its customer base.
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orderdynamics, customer loyalty, curly hair solutions, online advertisement, pay per click, e-mail based marketing campaigns
    
OrderDynamics
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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aprimo, marketing operations, marketing tools, marketing model
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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marketing process improvement, marketing resource management, aprimo, marketing productivity
    
Aprimo, Inc.
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