marketing

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Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content, crm & customer care, marketing research
    
Acrolinx
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi, search marketing, email marketing, website development, emerging marketing, internet marketing, e-commerce
    
Acrolinx
Published By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
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data-driven marketing, digital marketing, marketing development, marketing solutions, big data
    
Pluris
Published By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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IBM
Published By: Sitecore     Published Date: Sep 10, 2015
Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today.
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marketing maturity, uponor, sitecore, crm, customer experience, digital presence, sitecore, search marketing, emerging marketing, social media, crm & customer care, marketing research, e-commerce
    
Sitecore
Published By: ArborNetworks     Published Date: Feb 12, 2016
The modern enterprise is dependent upon connectivity at every level. Every business initiative, whether driven by sales, marketing, manufacturing, finance, R&D or HR, is dependent upon reliable network availability and continuity. Disrupting that continuity is what Distributed Denial of Service (DDoS) attacks are all about.
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arbor network, ddos, enterprise, attack, network
    
ArborNetworks
Published By: Mitel     Published Date: Dec 15, 2016
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
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Mitel
Published By: IBM     Published Date: Jan 06, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles.
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recruitment, recruitment marketing, critical role recruiting, human resources, talent attraction
    
IBM
Published By: Uberflip     Published Date: Jan 09, 2017
Learn how the best B2B marketers create content for the entire buyer journey while avoiding content marketing flops.
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content marketing, content creation, b2b content, b2b content marketing, inbound marketing, b2b blog, b2b ebook, content curation, content ideation, content marketplaces, content workflows
    
Uberflip
Published By: Uberflip     Published Date: Jan 09, 2017
A content marketer's job isn't done after hitting publish. Learn how the best B2B marketers effectively distribute their content.
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content marketing, content distribution, b2b content distribution, demand generation, b2b demand generation, inbound marketing, email marketing, b2b email marketing, b2b social media, content syndication, b2b seo, search engine optimization
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.
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Oracle_Hospitality Hotels
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Oracle_Hospitality Hotels
Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels
Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management
    
Blue Valley Telemarketing
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
CMO.com
Published By: IBM     Published Date: Aug 04, 2016
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology. Read more to learn how IBM Analytics plays a role in IMM's success.
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ibm, imm, case study, analytics, big data, technology
    
IBM
Published By: IBM     Published Date: Oct 13, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: Curalate     Published Date: Jan 09, 2017
Tips and ideas for fashion and beauty retailers to influence millennial shopping behaviors across key digital channels. Download now!
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digital channels, fashion, beauty, visual content, millennial outreach, internet marketing, e-commerce
    
Curalate
Published By: Reputation.com     Published Date: May 31, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new customers. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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reputation, online review, best practices, review generation
    
Reputation.com
Published By: Evariant     Published Date: Apr 09, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
Tags : 
patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
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