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Published By: DellEMC and Intel®     Published Date: Sep 25, 2017
Une transformation fondamentale englobant le personnel, les processus et la technologie permet aux entreprises de rester compétitives dans l’économie d’aujourd’hui, basée sur l’innovation. Des initiatives telles que la sécurité avancée, les services de détection des fraudes, l’Internet des objets (IoT) avec ses consommateurs connectés, l’expérience de réalité virtuelle ou augmentée, l’apprentissage machine et approfondi et les applications cognitives optimisent les avantages pour l’entreprise comme la maintenance et le marketing prédictifs. Processeur Intel® Xeon® Intel Inside® pour une productivité exceptionnelle. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel logotyp, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside logotyp, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi och Xeon Inside är varumärken som tillhör Intel Corporation eller dess dotterbolag i USA och/eller andra länder
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ultrabook, celeron, celeron inside, core inside, intel, le logo intel, intel atom, intel atom inside, intel core, intel inside, le logo intel inside, intel vpro, itanium, itanium inside, pentium, pentium inside, vpro inside, xeon, xeon phi
    
DellEMC and  Intel®
Published By: DellEMC and Intel®     Published Date: Sep 25, 2017
Durch eine grundlegende Transformation von Mitarbeitern, Prozessen und Technologie können Unternehmen in der heutigen Innovationswirtschaft wettbewerbsfähig bleiben. Initiativen wie erweiterte Sicherheit, Betrugserkennungsservices, vernetzte Verbrauchergeräte im Internet der Dinge (IoT), Erfahrungen mit erweiterter oder virtueller Realität, Machine und Deep Learning sowie kognitiv befähigte Anwendungen fördern bessere Geschäftsergebnisse wie vorausschauendes Marketing und präventive Wartung. Intel Inside®. Neue Möglichkeiten Outside. Intel® Xeon® processor Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel logotyp, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside logotyp, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi och Xeon Inside är varumärken som tillhör Intel Corporation eller dess dotterbolag i USA och/eller andra länder
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ultrabook, celeron, celeron inside, core inside, intel, intel logotyp, intel atom, intel atom inside, intel core, intel inside, intel inside logotyp, intel vpro, itanium, itanium inside, pentium, pentium inside, vpro inside, xeon
    
DellEMC and  Intel®
Published By: DellEMC and Intel®     Published Date: Sep 25, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Procesador Intel® Xeon® Intel Inside®. Produtividade poderosa no exterior. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel logotyp, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside logotyp, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi och Xeon Inside är varumärken som tillhör Intel Corporation eller dess dotterbolag i USA och/eller andra länder
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ultrabook, celeron, celeron inside, core inside, intel, el logotipo de intel, intel atom, intel atom inside, intel core, intel inside, el logotipo de intel inside, intel vpro, itanium, itanium inside, pentium, pentium inside, vpro inside, xeon
    
DellEMC and  Intel®
Published By: DellEMC and Intel®     Published Date: Oct 18, 2017
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Intel Inside®. New Possibilities Outside. Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, and Xeon Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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ultrabook, celeron, celeron inside, core inside, intel, intel logo, intel atom, intel atom inside, intel core, intel inside, intel inside logo, intel vpro, itanium, itanium inside, pentium, pentium inside, vpro inside, xeon, xeon phi
    
DellEMC and  Intel®
Published By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: Cox Business     Published Date: Dec 19, 2016
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a business’s existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications. Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldn’t be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering. In every aspect of life, it’s smart to plan for unexpected events. That’s especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
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Cox Business
Published By: Progress     Published Date: Jan 09, 2017
Did you know? • 86% of organizations say they have 2 years to make inroads with digital transformation • 55% say they have a year or less, before they begin to suffer financially or from competitive threats • 59% are worried they may be too late To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead. The Digital Transformation Kit contains: • CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience • Digital Marketing Maturity Guide: Rate your usage of digital marketing technology • Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth
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Progress
Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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Progress
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress
Published By: Sitecore     Published Date: Jun 14, 2017
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience. The 2015 report evaluates 19 vendors for their Ability to Execute as well as their Completeness of Vision. This year, Sitecore® leapt vertically to the top position for its Ability to Execute among the vendors evaluated and has been in the Leaders quadrant for six consecutive years. Learn more by downloading your copy of the 2015 Gartner Magic Quadrant for WCM now.
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profiling, flexible deployment, marketing systems, commerce, email marketing, testing, analytics, omnichannel experience marketing, personalization, cms, wcm
    
Sitecore
Published By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
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retail, mandate, shopper, vision, zebra, consumers
    
Zebra Technologies
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
Published By: Oath     Published Date: Nov 15, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Oath     Published Date: Nov 20, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Optimizely     Published Date: Jun 08, 2017
Download the guide and learn how to get more out of your existing demand generation programs.
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optimizely, demand generation, demand gen, b2b marketing, personalization, account-based marketing
    
Optimizely
Published By: Bizible     Published Date: Jun 09, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Juniper Networks     Published Date: Jun 22, 2017
Businesses increasingly recognize that their customers and workers are engaging in ways that were inconceivable when their essential applications were first architected, according to Chris Rechtsteiner, vice president of marketing for ServerCentral. “A group in one country has to have the exact same service levels as a location in another country, and half the people are internal end users, while the other half are external customers,” he says. As their businesses have globalized, their most strategic applications have struggled to keep pace. “Companies are coming to us, asking ‘How do we do this? How do we solve this problem?’ That’s really what it comes down to.”
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Juniper Networks
Published By: Valerie Schlitt Associates     Published Date: Aug 01, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
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Valerie Schlitt Associates
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
SDx Central host a webcast to look at troubleshooting top-down application performance in Cisco SDWAN networks as well as assessing impact to application bottoms- up in a Cisco ACI data Center. Featuring: Jeremy Rossbach, Sr. Product Marketing Manager, CA Technologies Jason Normandin, Sr Principal Manager, CA Technologies Jessica Lyons Hardcastle, Senior Editor, SDx Central
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CA Technologies EMEA
Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe
Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe
Published By: OKTA     Published Date: Oct 11, 2017
Most organizations have a dirty little secret: they are relying on user and password-based authentication to protect sensitive internal applications. With 81% of data breaches involving weak or stolen credentials1, applications that use single-factor authentication are an easy target for attack. Unfortunately, updating internal cloud applications—as well as legacy and custom applications—to support multi-factor authentication can be an IT headache for many organizations. Okta and Palo Alto Networks have collaborated to make rolling out multi-factor authentication a snap. Join Daniel Lu, Product Marketing Manager at Okta and Kasey Cross, Sr. Product Marketing Manager at Palo Alto Networks, to learn: >The latest trends in credential-based attacks >Why every sensitive cloud application needs multi-factor authentication >How to enforce network-level multi-factor authentication without touching your apps using Palo Alto Networks and Okta
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OKTA
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
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