marketing channels

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Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence, emerging marketing
    
Radius Intelligence
Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
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marketing, social media, strategy, best practices, integrated marketing
    
Act-On
Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions, emerging marketing, marketing research
    
AdRoll
Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic, email marketing, advertising agencies, internet marketing, crm & customer care, e-commerce
    
AdRoll
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
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performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
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iprospect, forrester, online display advertising
    
iProspect
Published By: iProspect     Published Date: Jul 28, 2008
Learn the extent to which search marketing efforts are integrated with a variety of offline marketing channels and the specific search marketing and integration techniques in use, as well as how to identify obstacles to the integration process.
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iprospect, jupiter, seo, search engine marketers, sem
    
iProspect
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
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marketers, marketing channels, data, internet, data-driven, internet marketing, traditional marketing
    
Adobe
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy, social media
    
Oracle
Published By: Adobe     Published Date: Mar 03, 2017
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers. Read our guide now to learn how you can: • Integrate processes and data for cross-channel campaign success • Create personalized, contextual campaigns across channels and devices • Leap ahead of the competition with authentic cross-channel experiences
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cross-channel, adobe, marketing, channel integration
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
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