marketing channels

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Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing, e-commerce
    
Curalate
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Signal     Published Date: Nov 09, 2016
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
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signal, marketing, people-based marketing, identity graphs, id graphs, cross channel, traditional marketing
    
Signal
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing
    
IBM
Published By: IBM     Published Date: Apr 14, 2017
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This e-book explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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personalized customer interaction, customer experience, data, marketing channels
    
IBM
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success, solution, white paper, strategy, campaign
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
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leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS
Published By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
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proofhq, marketing, agility, digital marketing, roi, integration, emerging marketing, internet marketing, marketing research
    
ProofHQ
Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions.
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enterprise marketing management, customer marketing, customer communication, marketing channels, interactive marketing, emm, process automation
    
IBM
Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, advertising solutions, mobile consumers, personalized marketing channels, emerging marketing
    
Quantcast
Published By: IBM     Published Date: Aug 20, 2013
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making. As choices multiply, marketing becomes more challenging than ever. The days when marketers could rely strictly on good judgment and business acumen are past. Technology for decision and process automation gives marketers a decided edge in making spot-on decisions that match individual customers to the best message, on a scale of millions. The process of Decide builds on customer data collection and analysis, and positions your organization for profitable engagement with your Generation C connected customers. It plays an essential role in Enterprise Marketing Management (EMM) along with the processes of Collect, Analyze, Deliver and Manage.
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enterprise marketing management, customer marketing, customer communication, interactive marketing, emm, process automation, marketing strategy, multi-channel marketing, customer relationship management
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: Marketo     Published Date: Feb 07, 2017
Marketers are making leaps and bounds in their marketing maturity—from how they think about strategy to how they execute campaigns—and they are using technology to make it possible. This report, based on the responses from over 1,300 marketers, covers how marketers are practicing marketing today and highlights a few opportunities for them to act upon. Download the report to get the full results of our survey, including how marketers: Structure their global automation strategy Plan their MarTech stack strategy Use and scale their marketing channels Measure their impact
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martech, marketing, global automation, marketing benchmark
    
Marketo
Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
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marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto
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