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Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: HPE APAC     Published Date: Jun 16, 2017
Read this white paper: the quest for efficiency, productivity, and Mobility.
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HPE APAC
Published By: Entrust Datacard     Published Date: Oct 24, 2016
All of these elements of growing connectivity have the potential to significantly increase productivity, streamline operations and enhance service levels to citizens and stakeholders. But these benefits are only one side of the story. The added complexity of the new eGovernment environment also creates many new challenges, as government agencies search for effective ways to secure and control access to the rapidly growing number and variety of gateways to their ecosystems.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Oct 24, 2016
Today, mobility is no longer a trend. It’s the new reality — and it is reshaping the enterprise. Gone are the days of employees tethered to desktop computers, and they’re no longer dependent on an Ethernet or wi-fi connection to work remotely. More and more enterprise employees are conducting daily work transactions on mobile devices. Mobility surged to 1.3 billion workers in 2015, continuing a 33 percent growth trend since 2010. These mobile workers aren’t limiting themselves to a single device, either. In just the last year, the number of devices managed by enterprises grew an incredible 72 percent.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Oct 24, 2016
Today, mobility is no longer a trend. It’s an established reality, reshaping the enterprise. This white paper is the second in a three-part series on enabling the mobile desktop while securing information and protecting your organization.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Oct 24, 2016
Today, mobility is no longer a trend. It’s an established reality reshaping the enterprise. This white paper is the third in a three-part series on enabling the mobile enterprise while securing information and protecting your organization.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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Entrust Datacard
Published By: Entrust Datacard     Published Date: Mar 20, 2017
As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit
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Entrust Datacard
Published By: HP AppPulse Mobile     Published Date: Oct 12, 2015
Speed time-to-value, improve end user experience of customer service applications.
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user experience, time-to-value, customer service, applications, infrastructure, saas
    
HP AppPulse Mobile
Published By: HP AppPulse Mobile     Published Date: Oct 12, 2015
Improve website monitoring, performance, capacity and security.
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online, capacity, security, website monitoring, performance
    
HP AppPulse Mobile
Published By: Akamai Technologies     Published Date: May 24, 2017
Webanwendungen sind wertvolle Tools für Unternehmen aller Größen. Sie ermöglichen Kunden die Kommunikation mit Kunden, Interessenten, Mitarbeitern, Partnern und anderen IT-Systemen. Webanwendungen sind naturgemäß offen, interaktiv und stets zugänglich. In ihrem Bericht beleuchten die Analysten von Frost & Sullivan, welche Anbieter von Web Application Firewalls (WAF) es gibt, wie die aktuelle Bedrohungslage für Webanwendungen aussieht und wie die Anbieter diesen Bedrohungen durch Skalierung entgegentreten.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Nutzer von Mobilgeräten sind heutzutage verwöhnt. Sie erwarten, dass ihnen ansprechende Inhalte blitzschnell und optimiert auf ihrem Mobilgerät bereitgestellt werden – und das noch in der gleichen Qualität wie auf dem Desktop-PC. Einerseits stellen diese permanent mit dem Internet verbundenen Nutzer eine hervorragende Geschäftschance dar. Andererseits müssen Unternehmen komplexe Herausforderungen meistern, um solch hohen Nutzererwartungen bei der mobilen Bereitstellung gerecht zu werden. In diesem E-Book werden wir drei dieser Herausforderungen näher beleuchten und Wege aufzeigen, wie Sie diese durch Optimierungen für schnelle APIs, Apps und mobile Websites meistern. So lassen sich Umsätze sowie die Kundeninteraktion und Kundenbindung steigern. Laden Sie das E-Book heute noch herunter, um zu erfahren, wie Ihr Unternehmen die heutigen Anforderungen im Mobilbereich erfüllen kann.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet. Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance. Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Wir haben alle unsere persönlichen Lieblingsapps. Aber können Sie auch nur drei mobile Websites nennen, die Ihnen gefallen? Wohl nicht. Und das liegt daran, dass die Nutzererwartungen allzu häufig enttäuscht werden, wenn Webdesigns, die für Desktop-PCs konzipiert wurden, für Mobilgeräte nachgerüstet werden. Dennoch ist der Smartphone-Traffic höher denn je und steigt weiter an. Dieser Bericht von Forrester-Analysten zeigt, warum es höchste Zeit für einen radikalen Neuanfang ist und wie Ihre Website mit leuchtendem Beispiel vorangehen kann. Laden Sie den Bericht heute noch herunter.
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Akamai Technologies
Published By: Cisco EMEA Tier 3 ABM     Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
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anomaly detection, trust modeling, event classification, entity modeling, relationship building, internet scrapers
    
Cisco EMEA Tier 3 ABM
Published By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
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techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: HPE Intel     Published Date: Mar 15, 2016
As more enterprises adopt technologies such as cloud, mobile, and analytics to help achieve strategic competitive advantage, CIOs and IT managers must support business-critical processes at a very high level across the enterprise. At the same time, IT organizations must manage complex hybrid IT infrastructures that include both cloud and on-premises technologies from multiple vendors and support providers. IDC believes that to tackle these challenges, IT organizations should look to support providers for comprehensive offerings to help optimize IT operations and improve the efficiency of IT service delivery. In addition, IDC recommends that IT organizations looking to manage rapid change in today’s IT landscape consider support providers with a record of innovative support services and a focus on advanced technology in support delivery.
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HPE Intel
Published By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
To overcome the challenges and risks of the digital era, while positioning their businesses for success, SMBs need to partner with professional services organizations with the expertise that can safely guide them through achieving the following six key IT business initiatives: Data mobility A strong information security framework (for external and internal threats) 24x7 application availability Scalable infrastructure Pervasive, end-to-end data protection End-to-end professional services
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Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
Enterprises are looking to innovations like big data, cloud-based services and mobile apps to improve decision making and accelerate business results. But legacy IT implementations—independent compute, storage and networking platforms, veneered with a hypervisor— often can’t deliver on the increased agility, scalability and price performance demands of this new era of IT.
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information technology, networking platforms, return on investment, cloud-based services, mobile apps
    
Hewlett Packard Enterprise
Published By: Akamai Technologies     Published Date: May 05, 2017
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.” Download it today.
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mobile applications, ebusiness, web design, web traffic, mobile websites
    
Akamai Technologies
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