mobile

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Published By: Adobe     Published Date: Aug 05, 2014
2014 werden weltweit mehr als zwei Milliarden Smartphones im Einsatz sein. Mobile wird nicht nur Dreh- und Angelpunkt der neuen digitalen Welt, sondern auch die Verbindung zurphysischen Welt. Der Mobile-Trend betrifft daher nicht nur Ihre Aktivitäten im Bereich digitaler Medien. Er wird einen Wandel für Ihr gesamtes Geschäft bewirken. 2014 werden Unternehmen verstärkt investieren, um diesen Trend aufzugreifen und ihr Geschäft mit dem Schwerpunkt Mobile neu auszurichten. Dieser jährliche Bericht zu den Trends im Mobilbereich untersucht neue mobile Trends, die wir für dieses Jahr erwarten, sowie einige überbewertete Themen, dieunserer Meinung nach kurzfristig keinen echten Geschäftswert bieten werden.
Tags : 
forrester, mobile trends, mobile, digital operations, business value, smartphones, emerging marketing, social media
    
Adobe
Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, marketing research, e-commerce
    
Adobe
Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation, marketing research
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
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digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, e-commerce
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
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digital publication platform, content marketing, social media
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : 
adobe mobile application development, email marketing, social media
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
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investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
social media, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
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brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.
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digital marketing, sales, sales enablement apps, mobile sales enablement, crm, digital publishing, mobility, mobile devices
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers, mobile devices
    
Adobe
Published By: Adobe     Published Date: Aug 19, 2015
Read on to understand the top techniques to consider as you evolve your mobile and responsive experiences and work to maximize your mobile conversion this year.
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guide to mobile marketing, mobile marketing and merchandising, evolving the mobile experience, maximise mobile conversion, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
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corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
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trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence, internet of things, modern customer experience, complexity of customer experience
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper reveals how business are using mobile today.
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mobility, mobile, mobile device, mobile security, mobile strategies, mobile experiences
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper shows how to build a customer-centric model.
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customer experience, mobility, mobile devices, marketing experiences, digital trends, marketing experiences, customer-centric model
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper reveals how business are using mobile today.
Tags : 
mobility, mobile, mobile device, mobile security, mobile strategies, mobile experiences
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : 
corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
    
Adobe
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