mobile analytics

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Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: IBM     Published Date: Oct 13, 2015
Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.
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ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 08, 2015
This 30-minute webcast is about analytics because without end-to-end analytics, organizations have little to no insight into what’s really happening with their mobile apps.
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ibm, mobile, security, app, analytics, application development
    
IBM
Published By: IBM     Published Date: Oct 08, 2015
This infographic succinctly explains the value of our Mobile Platform for key stakeholders -- developers, IT managers, app owners and users, and CISOs.
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ibm, mobilefirst, analytics, enterprise, application, application development
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
Join Steve Mirman, IBM MobileFirst solution architect, for this deep-dive intro into how you can speed development, simplify deployment and actively manage all of your mobile apps with a single, analytics-based console using our Platform in the cloud.
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ibm, mobile, application, development, mobilefirst platform
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
This 30-minute webcast is about analytics because without end-to-end analytics, organizations have little to no insight into what’s really happening with their mobile apps.
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ibm, mobile, application, development, mobile apps, analytics
    
IBM
Published By: IBM     Published Date: Feb 04, 2016
Amy McCormick, offering and product manager at IBM, discusses IBM in Healthcare, the value of integration, IBM Healthcare integration, and client successes as well as integration use cases.
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ibm, integration bus, cloud, analytics, mobile, it systems
    
IBM
Published By: IBM     Published Date: Jul 07, 2016
Join IBM Mobile Analytics expert, Michael Darden, to see how the analytics capabilities of IBM MobileFirst Platform can enable you to answer three critical questions about your apps and then take immediate action to correct any value-draining issues … faster than your clients can take matters into their own hands.
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ibm, mobile, mobile applications, app development
    
IBM
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418
Published By: Group M_IBM Q418     Published Date: Oct 02, 2018
Organizations are faced with providing secure authentication, authorization, and Single Sign On (SSO) access to thousands of users accessing hundreds of disparate applications. Ensuring that each user has only the necessary and authorized permissions, managing the user’s identity throughout its life cycle, and maintaining regulatory compliance and auditing further adds to the complexity. These daunting challenges are solved by Identity and Access Management (IAM) software. Traditional IAM supports on-premises applications, but its ability to support Software-as-a-Service (SaaS)-based applications, mobile computing, and new technologies such as Big Data, analytics, and the Internet of Things (IoT) is limited. Supporting on-premises IAM is expensive, complex, and time-consuming, and frequently incurs security gaps. Identity as a Service (IDaaS) is an SaaS-based IAM solution deployed from the cloud. By providing seamless SSO integration to legacy on-premises applications and modern cloud-
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Group M_IBM Q418
Published By: IBM     Published Date: May 01, 2017
If you function like most IT organizations, you've spent the past few years relying on mobile device management (MDM), enterprise mobility management (EMM) and client management tools to get the most out of your enterprise endpoints while limiting the onset of threats you may encounter. In peeling back the onion, you'll find little difference between these conventional tools and strategies in comparison to those that Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs) have employed since the dawn of the modern computing era. Their use has simply become more: Time consuming, with IT trudging through mountains of endpoint data; Inefficient, with limited resources and limitless issues to sort through for opportunities and threats; and Costly, with point solution investments required to address gaps in OS support across available tools. Download this whitepaper to learn how to take advantage of the insights afforded by big data and analytics thereby usher i
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ibm, endpoint management, mobile device management, enterprise mobility, os support, it organizations
    
IBM
Published By: SAS     Published Date: Oct 03, 2018
Risks have intensified as retailers and financial organizations embrace new technologies to meet customer demands for convenience. The rise of mobile and online transactions introduces new risks – and with that, new requirements for fraud mitigation. This paper discusses key steps for fighting back against fraud risk by establishing appropriate and accurate data, analytics and alert management.
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SAS
Published By: IBM     Published Date: Oct 10, 2013
IBM MobileFirst is designed to enable organizations turn their interactions into an opportunity to drive return on engagement and investment. IBM combines deep industry expertise with mobile, analytics, cloud, social and security technologies. This can help enterprises capture new markets, efficiently extend their businesses to mobile employees, customers and business partners and maintain the integrity of their assets.
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ibm, mobilefirst, business in motion, mobile enterprise, user interactions, return on engagement, return on investment, roi, capture new markets, security technologies, mobile employees, customers, business partners, mobility importance, maintaining relationships, business integrity, employee integrity
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
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technology trends, pervasive technology, data center, resilient infrastructures, collaboration and analytics, mobile technology, ibm, accurate strategies, cloud computing, scalability
    
IBM
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm, internet marketing, crm & customer care
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
    
Invoca
Published By: Cisco     Published Date: Dec 22, 2016
Your network doesn’t just transport data. It serves a myriad of apps and endpoints—mobile devices, sensors, servers, machines, cameras, wearables—and all the employees, customers, and processes that use them. Which means it can produce invaluable contextual intelligence based on real-time analytics to help you navigate the growing demands of business, security, operations, and IT. Cisco DNA delivers crystal-clear visibility across your network so you can enhance mobile experiences and make business decisions quickly and accurately.
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Cisco
Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence, space management, customer service, crm, loyalty, analytics for mobile, analytics on mobile, app analytics, app tracking analytics, mobile analytics tool, mobile app analytics, mobile app usage analytics, mobile data analytics, mobile device analytics, mobile location analytics, emerging marketing
    
Phunware
Published By: IBM     Published Date: Oct 14, 2014
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
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it trends, data center strategies, cloud computing, mobile technology
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Four technology trends—cloud computing, mobile technology, social collaboration and analytics—are shaping the business and converging on the data center. But few data center strategies are designed with the requisite flexibility, scalability or resiliency to meet the new demands. Read the white paper to learn how a good data center strategy can help you prepare for the rigors and unpredictability of emerging technologies. Find out how IBM’s predictive analytics are helping companies build more accurate, forward-looking data center strategies and how those strategies are leading to more agile, efficient and resilient infrastructures.
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it trends, mobile technology, social collaborition, data analytics, big data, data center strategy
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
As mobile technology evolves, it’s bringing rapid change to enterprises everywhere, so it’s essential to know the latest trends and how to build on them to create real business benefits. IDC believes third-party mobility service providers will play a key role in helping you do just that. Read the analyst report to get expert insight into how you can benefit from key mobile trends; building blocks and best practices for successful deployment and adoption of any mobility initiative; critical factors to consider when evaluating an IT services provider; and details on how IBM MobileFirst services can help you achieve a sustainable competitive advantage
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges, iot, byod, infrastructure, trends, analytics
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Organizations are largely relying on TCO and ROI models in determining whether or not to invest in a unified communications (UC) solution. But what other factors are they considering? You’ll better understand the value that firms are deriving from UC, the status of its adoption, and the barriers to full implementation.
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges, iot, byod, infrastructure, trends, analytics, unified, communications, crm, erp, applications
    
IBM
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