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The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.

Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.

A brilliant campfire story inspires action in its listeners. Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.

Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.

The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.

Email has become today's most mission-critical communication channel. Each and every day, 800 million business users worldwide use email during the course of their work day and about 80 percent of a company's intellectual property passes though its email server. Email is a vital component of both internal communication between employees and external communication with customers and business partners. It has become such an integral part of normal day-to-day business operations that most companies simply cannot function without it: when email stops, your ability to conduct business also stops.

Making routine changes to the infrastructure should not be an additional source of stress, but with the additional roles of monitoring and troubleshooting often times it is. The reasons for this added stress are described in this paper along with an effective solution for addressing these problems using SolarWinds Orion Network Configuration Manager (NCM) and Athena FirePAC for firewall analysis.

Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.