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Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy, customize messaging, custom offers, media buying, improved marketing tactics, search marketing, email marketing, emerging marketing, internet marketing, crm & customer care
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page, increase conversion, customer data, search marketing, email marketing, social media, internet marketing, crm & customer care, marketing research, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Learn how a DollarFinancial leverages real-time verification tools to reduce fraud, bad debt and default loans - all from the application process.
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risk management, online verification, risk verification, consumer validation, consumer verification, reduce fraud, reduce bad debt, reduce default loans, verify leads, search marketing, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, search marketing, email marketing
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics, online lead generation, campaign optimization, score leads, score consumers, search marketing, email marketing, social media, internet marketing, e-commerce
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
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marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns, brand marketing, marketing strategy, market strategy, brc, business to consumer, business to customer, customer segmentation, consumer segmentation, e-commerce
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.
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tcpa, compliance, risk, authoritative phone data, auto dialing restrictions, telephone consumer protection act, autodialer violations, b2c, business to consumer, verification, on-demand verification, marketing research
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification, risk management, loan processing, loan optimization, consumer validation, consumer qualification, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students
    
Neustar
Published By: Cox Business     Published Date: May 31, 2017
For cybersecurity professionals, 2016 presented a year of distributed denial of service (DDoS) attacks that were unprecedented. Week after week, the public was inundated with news of hacks, attacks, and data leaks. It didn’t take long for everybody to realize the old axiom of cybersecurity still holds true - there are two types of companies: those who are hacked and know about it, and those who are hacked and soon will find out. As a key player in the war against DDoS attacks, Neustar has been on the front line, detecting, alerting, and mitigating strikes to keep companies and their customers safe.
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Cox Business
Published By: Adobe     Published Date: Nov 09, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
Tags : 
    
Adobe
Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
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domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry
Published By: Neustar Webmetrics Services     Published Date: Jan 06, 2010
Internal testing only allows you to see potential issues from within your own controlled environment, and does not test for the countless different scenarios in which a customer could be accessing your site. Find out the benefits of external load testing.
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webmetrics neustar, external load testing, global load testing, bandwidth, transaction speed
    
Neustar Webmetrics Services
Published By: Neustar Inc.     Published Date: Oct 14, 2013
As the digital universe evolves in both volume and scope, companies must be diligent about protecting their content. Fortunately, companies can easily leverage IP information to protect themselves. This paper explores the best practices of using IP intelligence for digital rights management to reduce risk to online content.
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digital rights management, ip intelligence, best practices, neutar, security, wireless security, online content, rights, content
    
Neustar Inc.
Published By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile, text messaging, database, chat, short codes, customer acquisition
    
Neustar
Published By: Neustar     Published Date: Jun 30, 2010
Sell more in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing
    
Neustar
Published By: Neustar     Published Date: Mar 29, 2010
How SMS can help government agencies reach the public in 160 characters or less.
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neustar, sms, mobile networks, text message, call to action, mobile marketing, government
    
Neustar
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