online customer engagement

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Published By: Moxie     Published Date: Nov 01, 2017
Get an insider’s view on the newest contextual guidance tool that is expanding customer relationships through a virtual online concierge.
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customer relationships, virtual online concierge, digital guidance, customer experience, customer engagement
    
Moxie
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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Oracle
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
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video, online video strategy, video experience, engagement, customer engagement, online audience
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video, online video, engagement, customer engagement, content creation, video quality
    
Akamai
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: Limelight     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
    
Limelight
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital is also a
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Oracle
Published By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement, interactive marketing, emarketing, mobile devices, mobile marketing, mobile device
    
MEDIAmobz
Published By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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Gleanster Research
Published By: Limelight IT     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing, social media, internet marketing
    
Limelight IT
Published By: LogMeIn     Published Date: May 25, 2017
This eBook shares five tips to take your customer engagement strategy to the next level.
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logmein, boldchat, online customers, customer feedback, customer service, customer engagement
    
LogMeIn
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel, internet marketing, customer experience/engagement, mobile marketing, social media marketing, branding, emerging marketing
    
IBM
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow, internet marketing, traditional marketing
    
Kapost
Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform, crm & customer care
    
Telerik
Published By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
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ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience, asset optimization, social media
    
IBM
Published By: TRUSTe     Published Date: Jul 24, 2009
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste, privacy policy generator, free privacy policy generator, privacy policy template, free privacy policy template, how to increase online sales, boost online sales, increase online sales, increase online transactions, boost online transactions, certification, registrations
    
TRUSTe
Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping, internet marketing, e-commerce
    
Adobe
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time, real time personalization, conversion rate, customer life cycle, customer engagement, emerging marketing, internet marketing
    
Evergage, Inc.
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