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Published By: Oracle Social Cloud     Published Date: May 02, 2014
Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn: The value of social business transformation Six steps to becoming a social business
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oracle, srm, social business, social media, internet marketing, crm & customer care
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 05, 2014
Charlene Li from Altimeter Group and Erika Brookes dicsuss becoming a social business
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oracle, oracle srm, altimeter, social business, emerging marketing, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social media, social data, digital marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
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oracle, srm, social marketing, tv social marketing, broadcast network social marketing, emerging marketing, social media, marketing research
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 02, 2014
This year the Super Bowl and all the surrounding activity just didnít live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
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oracle, oracle srm, social media marketing, social channels, brand awareness, emerging marketing, social media, internet marketing, marketing research
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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oracle, oracle srm, srm, social media, roi social kpis, emerging marketing, internet marketing
    
Oracle Social Cloud
Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience, customer relationships, marketing, social media
    
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