playbook

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Published By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
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communications, trendkite, public relations
    
TrendKite
Published By: Bluecore     Published Date: May 14, 2018
It’s easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Father’s Day and graduations in 2017 indicates that celebrating dads and grads is no joke. So what can you do to knock it out of the park this June? We’ve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Here’s what it takes.
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Bluecore
Published By: HireVue     Published Date: May 16, 2018
The field has shifted. Today’s graduate expects to be engaged in a new way: on their time, on their terms, and in a medium they feel comfortable in. If you’re not engaging students in the way they expect before you get to campus, the top talent will be gone by the time you arrive. Today’s innovative companies aren’t just meeting students on campus. They’re making offers there. The process that worked before - sending recruiters to campus, meeting students, interviewing the best, and directing the most promising to your online application - is not enough. It cannot scale beyond a limited number of universities, and does not engage students where they are.
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HireVue
Published By: Rosetta Stone     Published Date: Apr 03, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Why language learning? It offers immediate and long-term benefits to both employees and employers. Research shows that organizations that offer access to language learning see an increase in employee engagement factors like loyalty, morale, and productivity, which in turn boosts business performance factors such as customer satisfaction and internal communications. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement
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Rosetta Stone
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
For the typical enterprise, the volume of data that needs to be managed and protected is growing at roughly 40% per year. Add to that the performance requirements of new applications and the demands for instant response time, always-on availability, and anytime-anywhere access. With such demands, data center managers face storage challenges that cannot be addressed using traditional, spinning-disk technology.
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Hewlett Packard Enterprise
Published By: Rosetta Stone     Published Date: Jan 23, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement and business performance, as well as step-by-step instructions for implementing a language-learning program in your organization.
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Rosetta Stone
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download the Adobe 2013 Video Conversion Playbook to learn how a well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Tools and Technology: The Social Marketing Playbook
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social media, social media marketing, social technology, social reach, social vendors
    
Adobe
Published By: Prophix     Published Date: Jun 03, 2016
For an increasing number of organizations, enterprise performance management (EPM) tools are enabling senior finance executives to integrate plans, understand where they're losing money, move from annual budgets to rolling forecasts, and identify opportunities for strategic improvements. During this Webcast, a panel of experts will explore: • Why business intelligence and business analytics are each important to your business; • How Big Data and analytics can help your organization answer more questions and ask even better ones; • The capabilities that enterprise performance management software offers organizations; and • How to evaluate what your organization can gain by implementing enterprise performance management software.
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enterprise management, best practices, productivity, opportunities, strategic improvements, software management
    
Prophix
Published By: CA Technologies     Published Date: Sep 25, 2017
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere.
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customer experience, workflow, competitive differentiation, speed to market, new markets, business models, ca technologies
    
CA Technologies
Published By: Proofpoint     Published Date: Jun 22, 2017
Human targeted attacks continued to lead the pack in 2016. Attackers’ used automation and personalisation to increase the volume and click-through rates of their campaigns. Taking a page from the B2B e-marketer’s playbook, cyber criminals are adopting marketing best practices and sending their campaigns on Tuesdays and Thursdays when click-through rates are higher. Meanwhile, BEC and credential phishing attacks targeted the human factor directly--no technical exploits needed. Instead, they used social engineering to persuade victims into sending money, sensitive information and account credentials. Timing is everything—attackers know that hitting your employees with a well-crafted email at the just the right time produces the best results. Of course, this varies by region. So if you are responsible for worldwide SecOps, you need visibility into not only attack patterns but also when and which employees tend to click.
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security solutions, ransomware, security technologies, protection technologies, malicious email, it security, server protection
    
Proofpoint
Published By: Sterling Commerce     Published Date: Oct 22, 2008
Rationalize, consolidate and integrate is the new mantra of today's financial services organizations. This playbook provides process and technology moves to help you transforms your data transmission. 
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sterling commerce, soa, sla, data transmission
    
Sterling Commerce
Published By: SAP     Published Date: May 20, 2015
Best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations
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b2b, ecommerce playbook, operations, consumers, mobile browsers
    
SAP
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketer’s Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketer’s Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
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: contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
    
Movable Ink
Published By: CA Technologies     Published Date: Aug 22, 2017
In der digitalen Wirtschaft sind Anwendungsprogrammierschnittstellen (APIs) unerlässlich, um Ideen schnell umzusetzen und neue Geschäftschancen zu nutzen. Sie sind die Bausteine der digitalen Transformation und ermöglichen es Unternehmen, eine herausragende Customer Experience bereitzustellen, neue Umsatzquellen zu erschließen und Mitarbeiter, Partner, Anwendungen und Geräte jederzeit und überall mit Daten zu verbinden.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 24, 2017
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere.
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CA Technologies
Published By: HP Enterprise Business     Published Date: Jan 20, 2017
We all want our work to be meaningful and valuable. Working with mobile apps enables us to reach millions – potentially billions – of users if we create something our users like, value, and find useful. Download now to learn more.
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HP Enterprise Business
Published By: CA Technologies     Published Date: Aug 24, 2017
Dans l’économie numérique, les interfaces de programmation d’applications ou API (Application Programming Interfaces) sont essentielles pour mettre rapidement en oeuvre vos idées et saisir les nouvelles opportunités du marché. Elles sont les éléments fondateurs de la transformation numérique, permettant aux organisations d’offrir une expérience client exceptionnelle, de générer de nouveaux flux de revenus et d’offrir aux employés, partenaires, applications et périphériques un accès aux données, partout et à tout moment.
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CA Technologies
Published By: Proofpoint     Published Date: Aug 10, 2017
With data breaches at an all-time high, the time is now for organisations to identify and protect all personal EU data, and drive towards compliance to the GDPR–failure to do so will lead to significant disruption of business. What’s more, adhering to a compliance and standards based framework can ultimately help the business attract and retain more customers. In the case of the GDPR, compliance demonstrates the organisation’s investments in security, privacy, and customer care.
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data audit, eu data, vendor risk, organisation, technology, archive management, messaging, content protection
    
Proofpoint
Published By: Proofpoint     Published Date: Aug 21, 2017
Nach langjährigen Verhandlungen wird die Datenschutz Grundverordnung der Europäischen Union am 25. Mai 2018 in Kraft treten und die 22 Jahre alte EU-Datenschutzrichtlinie ersetzen. Hauptziel der neuen Verordnung ist es, den EU-Bürgern die Kontrolle über ihre personenbezogenen Daten zu geben. Sie reguliert, wie ihre Daten erfasst, verarbeitet, gespeichert, gelöscht und verwendet werden dürfen. Alle (lokalen und internationalen) Unternehmen, die in Europa geschäftlich tätig sind und personenbezogene Daten von EU-Bürgern verarbeiten, müssen diese neuen Regelungen einhalten.
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datensubjekt, personenbezogene daten, datenverantwortlicher, datenverarbeiter, datenschutzverletzung
    
Proofpoint
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