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Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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Location3
Published By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3
Published By: CheckMarx     Published Date: Nov 02, 2018
As DevOps continues to be widely adopted by fast-moving organizations, software security needs to keep pace to help accelerate software delivery and not slow it down. Is your software security program up to the challenge? By integrating security into the entire software development lifecycle, enterprises can manage their business risk and guarantee secure software delivery at the speed of DevOps. Check out these 10 Essential Best Practices for building and maintaining your modern-day software security program -- from your tools, to your processes, to your people. This eBook will cover the top 10 steps you can take today to help your organization move faster and more securely.
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CheckMarx
Published By: Illusive Networks     Published Date: Apr 10, 2019
Though insider threats are not new, the challenge to get ahead of them has not lessened over the past decade. In this paper you’ll find insights on why detecting and deterring malicious lateral movement is an essential part of an insider threat program, how you can monitor for unauthorized access without eroding employee trust, and how you can expedite the investigation of potential malicious insider activity.
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emerging threats, insider threats, malicious insiders, cyber security, deception technology, endpoint security, cyber security, threat management, threat protection, illusive networks, endpoint protection, lateral movement, enterprise security
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
Attack Surface Manager (ASM) gives security teams unprecedented power to easily implement a cyber hygiene program to harden their networks against malicious lateral movement of cyberattackers. This paper provides an overview of common ways that Illusive's customers are using Attack Surface Manager, including fortifying PAM/PIM solutions, detecting insider threats and malicious insider activity, and providing powerful, automated Red Team functions.
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attack surface, cyber hygiene, vulnerability management, vulnerabilities, network vulnerability, threat management, vulnerability assessment, network security, privileged access management, identity access management, pam/pim solutions, illusive networks
    
Illusive Networks
Published By: Illusive Networks     Published Date: Apr 10, 2019
Illusive Networks is proud to once again sponsor the Cyberthreat Defense Report by CyberEdge Group, now in its sixth year, to help security leaders assess and shape their cybersecurity programs. Download this comprehensive report to learn more about the most wanted security management and operations technology for 2019, which security processes organizations struggle with the most, and how organizations are trying to detect advanced cyberthreats more quickly.
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cybersecurity, cyber threats, apt, targeted attacks, cyberedge, advanced persistent threats, threat management, illusive networks
    
Illusive Networks
Published By: Jeppesen     Published Date: Aug 06, 2019
Now that the baseline monitoring phase of CORSIA (Carbon Offsetting and Reduction Scheme for International Aviation) has gone into effect, your airline is probably investing more into its emissions program—more reporting, more cost and more time. Watch this webinar to learn all about CORSIA, what it takes to get compliant, and how a single solution can help you monitor, report and track offset obligations.
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aircraft emissions, aircraft operations, emissions, corsia
    
Jeppesen
Published By: NAVEX Global     Published Date: Apr 06, 2016
This annual report is an excellent starting point for organisations committed to benchmarking and improving programme effectiveness.
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ethics, ethics and compliance, human resources, database, hotline reporting, navex, large database, benchmark database
    
NAVEX Global
Published By: Lenovo and Microsoft     Published Date: Aug 13, 2013
In the wake of major security, management, and interface limitations, Microsoft has decided to end support for Windows XP. This decision has important implications for corporate management as it presents a number of risk, security, operations, and compliance issues. This white paper looks at the top five issues that business management must be aware of and provides non-technical business justifications for driving a migration program forward.
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windows xp, migration, managment, top 5 threats to business
    
Lenovo and Microsoft
Published By: NAVEX Global     Published Date: Jan 15, 2016
This whitepaper reveals the seven steps organisations need to take to ensure that they establish and maintain a culture of ethics, integrity and compliance.
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maintain a culture of ethics, integrity, compliance, culture of integrity, compliance owner, develop a code of conduct, compliance programme, training
    
NAVEX Global
Published By: NAVEX Global     Published Date: Jan 15, 2016
This whitepaper illustrates the 9 key challenges related to development and management of an effective and efficient whistleblower hotline.
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whistleblower hotlines, management solutions, ethic, culture of ethic, whistleblower programme
    
NAVEX Global
Published By: Here Technologies     Published Date: Apr 02, 2019
The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and now sees Apple and Google as direct competitors for the in-vehicle experience space. OEMs need partners who can help them radically overhaul their navigation services, feature development, deployment, and monetization programs. This whitepaper outlines how HERE Technologies has created a new solution to kick-start the connected navigation market. This whitepaper will help you understand how the HERE Navigation on Demand service: Delivers a new development approach and architecture to OEMs Enables OEMs to offer consumers new and compelling services Helps OEMs avoid costly developments and protracted roll-out periods
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over the air technologies, location data, auto, mapping
    
Here Technologies
Published By: Here Technologies     Published Date: May 14, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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auto, mapping, location data
    
Here Technologies
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: Taleo     Published Date: Feb 09, 2011
Seven Steps for Effective Leadership Development: Only 36 percent of organizations have formal programs to immediately fill leadership positions. Developing effective leadership using talent management at all levels across the organization can return significant business value. Leadership development begins with alignment to company strategy and follows seven steps to success.
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taleo, intelligence, workforce, engagement, knowledge infusion, leadership, effective leadership
    
Taleo
Published By: NAVEX Global     Published Date: Jul 17, 2017
The 2017 EMEA & APAC Whistleblower Hotline Benchmark report was produced with data from companies of all sizes and industries across the region. Use the findings to put your company’s whistleblowing report data in context or gain organisational alignment to start your whistleblower programme. Use this report to answer questions like: • Am I getting too few or too many reports compared to like-sized companies? • Is my organisation following up on cases in an appropriate timeframe? • How can I more effectively follow-up on anonymous reports?
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emea, apac, ethics, whistleblowing, incident management, reporting data, case closure, reporting systems, anti-retaliation
    
NAVEX Global
Published By: NAVEX Global     Published Date: Jul 17, 2017
Establishing a culture of integrity, ethics and respect is the number one priority for companies in 2017, according to a new report. In common with the 2015 report, getting an organisation's culture right is the main objective for compliance professionals in the year ahead, with 85 per cent of respondents saying it is one of their three main goals. However despite this, only 32 per cent of firms indicated that they are planning to undertake a culture or ethics assessment in the next twelve months. In addition, workplace behaviour was rated as the lowest area of risk receiving attention by stakeholders (29 per cent). Download the full report for additional stats on board level reporting, increasing compliance programme awareness and satisfaction with third party risk management.
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measuring programme effectiveness, insufficient staff, managing regulations, lack of tools, budget issues, programme reporting
    
NAVEX Global
Published By: NAVEX Global     Published Date: Jul 17, 2017
Thirty percent of organisations expect to do more work through outside third parties in 2017. However, third parties are responsible for 75 percent of foreign bribery schemes, making these engagements rife with risks that can’t be ignored. A strong third-party risk management programme will help your organisation make smart choices when it comes to engaging with outside business partners. The Definitive Guide to Third-Party Risk Management gives you insight, advice and examples to help your organisation recognise and address third-party risk.
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assessments, workflow, overseer, documentation, organisation, writing, review, feedback, updates, security
    
NAVEX Global
Published By: NAVEX Global     Published Date: Jul 17, 2017
Download your Definitive Guide to Policy Management for real-world examples of companies avoiding litigation and penalties by having a well thought out compliance programme. Organisations that approach policy management strategically and exercise ruthless discipline with respect to their policies yield massive returns in organisational alignment, corporate culture, and ultimately their bottom-line results. And when incidents occur or regulators come knocking, you'll be prepared.
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policies, enforcement, perception, culture, templates, meta-policy, properties, links
    
NAVEX Global
Published By: Mimecast     Published Date: Oct 25, 2017
Even as cyberattacks have evolved, phishing remains the number one threat delivery tactic. Why? Because it’s effective. That’s the bad news. The good news is, your organization can effectively defend against phishing attempts with the right program in place. You can stand in the way of the abuse of your most mission-critical communications app. There are six key areas to consider. Read this Gartner research note, Fighting Phishing: Optimize Your Defense, to advance your anti-phishing program.
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anti-phishing, cyber security, secure email gateway, url filtering, mimecast
    
Mimecast
Published By: Hayes, Inc.     Published Date: Aug 16, 2016
What is the role of evidence-based medicine in population health management? With the emergence of value-based reimbursement, more and more health systems have a renewed focus on population health management. See how evidence-based medicine becomes the "sheet music" to an effective population health program.
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hospitals, health systems, technology acquisition, standardization, healthcare
    
Hayes, Inc.
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