purchase intent

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Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: BrickWork Software     Published Date: Oct 24, 2017
80% of store customers begin their journey to your store online. Retailers need to capitalize on the new digital-to-store customer journey. To identify and convert online shoppers who prefer to purchase in-store, you need to understand offline intent. In this guide, we answer these questions: ? What is offline intent? ? Why does it matter? ? What can brands and retailers do to capture it?
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BrickWork Software
Published By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
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brand, loyalty, customer, crm, retention, research, warmth, competence, relationship, purchase intent, fiske, princeton, tylenol, relational capital group, consumer behavior, psychology, product recalls, malone, kervyn, social media
    
The Relational Capital Group
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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consumer-centric, consumer engagement, brand messaging, branding, brand response, consumer conversations
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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consumer-centricity, consumer engagement, brand messaging, branding, brand response, e-commerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, index volume 6, relationships, increase sales, responsive brands, recommended improvements, bottom line, commercial relationships, feedback
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, webinar, negative reviews, purchase intent, customer feedback, brands response, customer conversations, constructive responses
    
Bazaarvoice
Published By: Lotame     Published Date: Jun 01, 2010
Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.
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lotame, metrics, branding, brand awareness, clicks, interaction rates, clicks, romi, recall
    
Lotame
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation, responsiveness, marketing research, traditional marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand, feedback, marketing research, traditional marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
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bazaarvoice, marketing, reviews, purchase intent, brand, feedback, crm & customer care
    
Bazaarvoice
Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media
    
inPowered
Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
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ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance, purchase intent, quality perception, best practices, big brands, emerging marketing, marketing research
    
SurveyMonkey
Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey, emerging marketing, crm & customer care, marketing research
    
SurveyMonkey
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
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