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Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
De toute évidence, les personnes interrogées en sont conscientes : 94 % d’entre elles estiment qu’il sera important d’améliorer le processus de création et de diffusion du contenu pour améliorer l’expérience client. En outre, 91 % des sondés sont du même avis concernant l’importance d’améliorer la collaboration entre les équipes créatives et marketing.
Tags : 
data, customer experience, customer relationship, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
Tags : 
data, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Tags : 
marketing, data, customer relationship
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Cinquante ans plus tard, dans le monde réel de l’entreprise, la révolution annoncée dans cette scène atteint enfin un nouveau tournant. Technologie et créativité fusionnent pour créer des campagnes marketing d’une efficacité sans commune mesure avec celles d’il y a à peine dix ans.
Tags : 
marketing, data, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
This ebook explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.
Tags : 
data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Heute lassen sich bestimmte Prognosen deutlich einfacher treffen als früher, denn heute steht uns neben einer beispiellosen Menge an Verbraucherinformationen auch die entsprechende Technologie zur Datenauswertung zur Verfügung. Marketer können präziser denn je prognostizieren, wie sich Kunden höchstwahrscheinlich verhalten werden, gelegentlich sogar, bevor die Kunden selbst dies wissen.
Tags : 
data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Aujourd’hui, certaines prévisions sont moins complexes qu’elles ne l’étaient auparavant. Nous disposons désormais d’une quantité d’informations sans précédent sur les consommateurs et de la technologie adéquate pour faire parler les données. Les marketeurs peuvent prévoir avec une grande précision le comportement des clients, parfois même avant que ces derniers ne sachent eux-mêmes ce qu’ils vont faire.
Tags : 
data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : 
crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : 
crm, customer experience, client experience
    
Adobe
Published By: MarkLogic     Published Date: Jun 09, 2017
This eBook explains how databases that incorporate semantic technology make it possible to solve big data challenges that traditional databases aren’t equipped to solve. Semantics is a way to model data that focuses on relationships, adding contextual meaning around the data so it can be better understood, searched, and shared. Read this eBook, discover the 5 steps to getting smart about semantics, and learn how by using semantics, leading organizations are integrating disparate heterogeneous data faster and easier and building smarter applications with richer analytic capabilities.
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MarkLogic
Published By: Socialbakers     Published Date: Jan 26, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : 
benefits of using social media data, social media, advertising agencies
    
Socialbakers
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jun 10, 2015
This research paper argues that it is up to the CFO to work with IT to modernize the business before it is too late. Enterprises need greater transparency into the streams of data illuminating market opportunities and market risks. They need systems that scale in step with the organization’s growth and technologies assisting a more intimate customer relationship. This paper highlights five reasons why the CFO must lead the charge to modernize their organizations now—or risk being outrun by the competition.
Tags : 
business management software, cloud erp, erp, business software, accounting software, business accounting software, cloud financials, small business software, enterprise software, saas, cloud, integrated software solutions, cloud computing, business software solutions, integration platform, business growth, international expansion, integrated platform, business management suite
    
Netsuite DWASF Leads Display Q1 2015
Published By: Glowpoint     Published Date: Oct 13, 2015
It’s not just about cutting travel costs. Videoconferencing offers a number of business benefits that can help organizations gain a competitive edge and become companies of the future, rather than the past. Read on to find out more.
Tags : 
glowpoint, videoconferencing, talent acquisition, productivity, efficiency, collaboration, relationship building
    
Glowpoint
Published By: Zendesk     Published Date: Dec 02, 2016
The importance of agility in business is not breaking news. With the rise of technology, connectivity, and mobility, chances are that you’ve had to rework everything from logistics and operations to how you process employee payroll. Changing the way you work, and the tools you work with, extends to your customer base, too. These relationships also need to be maintained and are just as dynamic as what’s happening in-house.
Tags : 
retail, ecommerce, web ecommerce, customer service, customer service, global support
    
Zendesk
Published By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
Tags : 
evariant, physician liaison, hospital, physician alignment
    
Evariant
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