revenue per lead

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Published By: Cisco EMEA Tier 3 ABM     Published Date: Jun 01, 2018
Digital transformation has arrived, and it’s creating unprecedented opportunities for companies of all sizes to become market leaders through the evolution of business processes and the creation of new products and services. Organizations that master digital transformation will see a dramatic increase in revenues and profitability by converging people, processes and technologies; those that do not will struggle to survive. Evidence of this is clear to see by looking at the churn in the biggest companies in the world. For example, a Capgemini study found that since 2000, 52% of the Fortune 500 has disappeared through acquisitions or bankruptcies. The study also found that digital organizations control 70% of market share in all industries today. Therefore, making the shift to a digital business must be a top initiative for IT and business leaders. Download this whitepaper to see how Cisco has become the Market Share Leader in Online Meetings.
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cisco, digital transformation, collabaration
    
Cisco EMEA Tier 3 ABM
Published By: MuleSoft     Published Date: Jul 13, 2018
"Omnichannel is becoming more than connecting system A to system B - but rather preparing for the future as new channels continue to arrive. By leveraging an API-led approach, organizations can develop more meaningful (and valuable) relationships with their customer and improve customer engagement—moving beyond transactions through multi-channel engagement. This whitepaper outlines why and how to develop an omnichannel strategy. Accenture and MuleSoft are uniquely positioned to help companies realize the revenue potential and capture the operational synergies of an omnichannel strategy. Read this whitepaper to discover: -How API-led connectivity leads to developing an omnichannel strategy -Case studies of Accenture and MuleSoft customers who achieved strong business outcomes with omnichannel -How to accelerate the omnichannel journey with an application network"
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MuleSoft
Published By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
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mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
    
MicroStrategy
Published By: Red Hat     Published Date: Jan 02, 2018
Once upon a time, several generations ago (in technology years), IT departments were internal departments, focused on maintaining infrastructure and services within the company. Some companies may have had external-facing services, particularly web services, but this was still generally a narrow and restricted area. IT wasn’t a revenue-generating or strategic department; it was a supporting environment viewed as a cost center. One of the outcomes of an infrastructure-focused environment is that developers lost a sense of what their code was doing. Release cycles were long, and changes were slow. A developer would work on something and throw the code into testing or operations, and it would be released months later. Because of that long lead time, engineers lost the joy of being a developer—of creating something and seeing it work in real life. One of the great, powerful changes with digital transformation and related cultural and technology changes like DevOps is that it reintroduce
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Red Hat
Published By: LeadMD     Published Date: Mar 04, 2013
This guide outlines the five most important marketing metrics every B2B marketer should focus on, to achieve maximum ROI from Marketing Automation software, in addition to optimizing their lead management process
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marketing metrics, roi, marketing automation, consulting, crm, demand generation, lead management, b2b marketing, reporting, forecasting, marketing roi, marketing analytics, revenue cycle analytics, revenue performance management, lead funnel, business intelligence
    
LeadMD
Published By: Oracle     Published Date: Jan 28, 2015
Oracle Retail delivers best-in-class commerce applications focused on scalability, performance and personalized experiences. Explore 8 case studies in this scanable eBook to see how we are increasing revenue, customer engagement, and operational efficiency for industry-leading B2C and B2B brands in hardlines, fashion and grocery worldwide.
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Oracle
Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
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marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing, revenue creation
    
Eloqua
Published By: Internap     Published Date: Dec 29, 2011
Performance plays a vital role in the success of your online applications and web-based content - whether you are processing millions of transactions, delivering business-critical software or servicing a massive gaming community. Research shows that even one second of delay on a typical website can result in 7% fewer customer conversions. For many businesses, that means lost revenue and damage to their brand. As cloud is becoming an increasingly viable infrastructure choice for enterprise applications, it is essential to select a high-performance cloud service that will support the best possible experience for your end users. Determining the right cloud solution for your needs also necessitates thorough analysis of the level of security, control, customization and support your business requires. In this webcast, thought leaders from Gartner and Internap outline the performance factors that affect your cloud decision-making process and discuss how to optimize your IT Infrastructure to create satisfied end users.
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enterprise cloud, cloud computing, technology, cloud solution
    
Internap
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, emerging marketing, advertising agencies, marketing research, traditional marketing
    
Marketo
Published By: EchoSign     Published Date: Jul 23, 2010
The merger of contract management processes with sales processes will become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. According to a recent study by Aberdeen Group: "Within the next two years, the percentage of a company?s revenue that is dictated by contracts will increase from 56% to 68%." From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company?s long term success.
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echosign, contract management, sales, crm, ceo, cfo, kpi, bottleneck
    
EchoSign
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, internet marketing
    
Marketo
Published By: Success Factors     Published Date: Aug 19, 2014
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction? Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Act-On     Published Date: May 11, 2012
In this guide you will learn how to collect and deliver meaningful dead data, cultivate leads beyond the top of the funnel, uncover opportunities within channels already in place, and create a larger impact with your email marketing initiatives
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lead, lead generation, email marketing, revenue per lead, conversions, lead activity, stale leads
    
Act-On
Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth
    
InsideView
Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper
    
Marketo
Published By: F5 Networks Inc     Published Date: Aug 16, 2016
Data center refresh cycles and new initiatives tied to business growth and revenue opportunities are leading more organizations to deploy integrated systems, including both converged and hyper-converged infrastructures. IT leaders can see the potential benefits of converged, integrated systems but as applications increase in complexity, virtual workloads grow, and resource demands expand, managing these applications becomes a critical and often stubborn challenge.
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application delivery services, systems deployments, integration, idg research, integrated system approach
    
F5 Networks Inc
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: HP     Published Date: May 05, 2014
Performance testing solves application issues potentially impacting revenue, productivity, and brand recognition: Discover how Telus has reduced the number of performance issues introduced by IT releases and saved well over $10M in business impact costs (revenue loss/workaround expenses/impact on brand name) since 2011 using HP Performance Center. TELUS is a leading national telecommunications company in Canada, with $10.9 billion of annual revenue and 13.1 million customer connections.
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HP
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