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Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns, measurement, stakeholders
    
Adobe
Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics, email marketing
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, advertising agencies, internet marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
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dam, digital asset management, digital assets, key considerations when choosing dam
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Ce guide est destiné aux chefs d’entreprise et aux directeurs du marketing créatif qui reconnaissent que les technologies et processus actuels à la base du marketing ne sont pas en mesure d’évoluer avec la demande pour produire dynamiquement des expériences pertinentes et personnalisées. Le DAM n’est pas seulement une solution de stockage. Il s’agit d’un outil stratégique de transformation digitale.
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marketing, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
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customer experience, marketing, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
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digital asset management, marketing
    
Adobe
Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
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mimecast, forrester research, unified email management, uem, economic impact, return on investment, roi, evaluate financial impact, reduce complexity, costs of managing email, email management, email infrastructure, email backup, replication cost avoidance, business continuity, legacy security solutions, productivity gains, email marketing
    
Mimecast
Published By: Schneider Electric     Published Date: Oct 17, 2016
En este documento se proporciona información general de las estrategias de asignación de costes de energía y carbono y su precisión. Se demuestra que es fácil y económico para cualquier centro de datos, grande o pequeño, nuevo o viejo, comenzar a asignar costes y carbono, pero aumentando el gasto y la complejidad y disminuyendo el ROI cuando se especifica una precisión excesiva.
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Schneider Electric
Published By: Schneider Electric     Published Date: Oct 17, 2016
Ce livre blanc propose d'améliorer concrètement l'alimentation, le refroidissement, les baies, la sécurité physique, ainsi que la surveillance et l'éclairage. Il s'intéresse aux petites salles serveurs et succursales d'une charge informatique de 10 kW.
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Schneider Electric
Published By: Schneider Electric     Published Date: Oct 17, 2016
Cet article explique certaines causes de blocage des capacités d'alimentation, de refroidissement et d'espace dans les centres de données en collocation et comment la distribution d'énergie des racks haute densité, le confinement d'air et d'autres pratiques améliorent la disponibilité et l'efficacité. Des exemples de politiques d'utilisation acceptables réglant ces problèmes sont présentés.
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Schneider Electric
Published By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
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how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages, social media
    
Socialbakers
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Ecommerce industry leaders reveal how to provide a superior shopping experience, win over customers, and maximize ROI. Digital commerce is getting harder. As the pace of change grows faster, the divide between commerce leaders and the competition grows wider. Staying ahead requires resources like The Executive's Handbook to Modern Digital Commerce that contains expertise from the industry's top players You will: - Unleash digital commerce innovation - Learn trends in mobile and consumer shopping - See what's possible with modern digital commerce technology - Hear from top industry voices about what’s next in commerce "
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Oracle Commerce Cloud
Published By: Brightidea     Published Date: Feb 05, 2016
What’s in the Paper? We all know innovation is critical to a company’s survival, but how do you execute innovation? Today’s economic climate requires executives to amplify their innovation programs and processes. Innovation program management platforms can – and should – become the backbone of a sustained innovation program, propelling business value. How do you achieve innovation program ROI? With software that supports sustained innovation. Download this paper to learn how! Gain Insights On: - Securing Buy-In and Financial Commitment from Stakeholders - Supporting Processes with Innovation Program Management Software - Maintaining Momentum with Employee Engagement
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Brightidea
Published By: Puppet     Published Date: Mar 09, 2017
There’s a lot of misinformation about DevOps out there — causing some organizations to mistrust the benefits of DevOps practices. It’s time to debunk the common myths, and get on a path to collaborating more effectively and delivering better software, faster. Download the ebook to disprove these common DevOps myths: • Myth 1: There’s no direct customer/business value for adopting DevOps. • Myth 2: There’s no significant ROI in applying DevOps to legacy apps. • Myth 3: There’s not enough time to implement DevOps. • And more!
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Puppet
Published By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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Aprimo
Published By: Schneider Electric     Published Date: Oct 31, 2017
In some cases, adopting cloud IoT platform may make more sense where required processes, communication costs and cloud costs meet sufficient total cost of ownership against deploying MDC. Additionally, in situations that an end-user organization already has a secure room or a modular data center solution where infrastructure can be housed and/or the amount of infrastructure involved may be too small to benefit from power/cooling advantages of being housed in an MDC, the organization may not see a need for an MDC. An MDC is nothing more than a smaller form of a modular data center, and a number of providers have entered the modular data center solutions space in the past. These modular data center solution providers came into the market with high expectations for growth and ROI only to find that high sales were not forthcoming due to limited use cases, so many exited the space.
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algorithm analysis, buyer trend, iot, workloads, market, vendors, data centers
    
Schneider Electric
Published By: Sitecore     Published Date: Jun 15, 2017
Forrester weighs the Total Economic Impact of Sitecore
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sitecore, forrester, roi, context marketing, marketing platform
    
Sitecore
Published By: Avanade DACH     Published Date: May 08, 2018
In this six-step guide, we aim to help you solve your data challenges to prepare for advanced analytics, cognitive computing, machine learning and the resulting benefits of AI. We’ll show you how to get your data house in order, scale beyond the proof of concept stage, and develop an agile approach to data management. By continually repeating the steps in this guide, you’ll sharpen your data and shape it into a truly transformational business asset. You’ll be able to overcome some of the most common business problems, and work toward making positive changes: • Improve customer satisfaction • Reduce equipment outages • Increase marketing campaign ROI • Minimize fraud loss • Improve employee retention • Increase accuracy for financial forecasts
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Avanade  DACH
Published By: Juniper Networks     Published Date: Oct 19, 2015
Consultez le livre blanc pour découvrir comment Juniper Networks et VMware travaillent en étroite collaboration pour simplifier les infrastructures, automatiser le provisionnement et intégrer l'orchestration. Découvrez comment un data center défini par logiciel peut permettre d'optimiser le cloud.
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Juniper Networks
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