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Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact, marketing research
    
Cision
Published By: IBM MaaS360     Published Date: Feb 05, 2015
Check out our “ABC’s of Mobile Device Management” e-book to learn about Android fragmentation, BYOD, the Cloud and more. Download it today!
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mobile device management, byod, andriod fragmentation, application deployment
    
IBM MaaS360
Published By: IBM MaaS360     Published Date: Apr 15, 2015
Check out our “ABC’s of Mobile Device Management” e-book to learn about Android fragmentation, BYOD, the Cloud and more. Download it today!
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fiberlink, mobile users, strategy, app enabled, scalability, security, device management, enterprise, byod
    
IBM MaaS360
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs. • The potential savings available with telemedicine programs • The surprising ROI of fertility coverage and care • Best practices for evaluating and implementing onsite clinics
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Artemis Health
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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Marketo
Published By: IBM     Published Date: Oct 09, 2009
"Recently, Open Source Software has been gaining in popularity due to the ability it provides users to view and modify source code. Another attraction is the perceived cost savings. Read the white paper that takes a look at the truth about those savings. Initially, deployment environments like JBoss have an advantage-zero initial software acquisition costs. However, the white paper will show how, over time, IBM WebSphere Application Server (WAS) and IBM WebSphere Application Server Network Deployment (WAS ND) win the TCO battle. Learn more."
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open source, ibm, tco, total cost ownership, roi, return on investment, application development, jboss, was nd, websphere
    
IBM
Published By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
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access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks
    
A10 Networks
Published By: VM Ware     Published Date: Nov 04, 2009
This white paper reveals six major benefits of virtualization.
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vmware, server virtualization, roi
    
VM Ware
Published By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix, internet marketing, marketing research
    
Vivoom
Published By: Netwrix     Published Date: Oct 10, 2007
This white paper covers account lockout management process and introduces new cost-effective workflows of account lockout resolution, describing significant ROI enterprises can achieve through the use of automated management solutions.
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authentication, account lockout, access control, network security, lockout, user lockout, user authentication, user validation, intrusion prevention, netwrix
    
Netwrix
Published By: Deliver     Published Date: Jul 25, 2011
How decoupling creative and production in digital marketing generates higher ROI, strengthens brands and produces competitive advantage through increased efficiency and effectiveness.
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creative, production, digital marketing, decoupling, increased efficiency and effectiveness
    
Deliver
Published By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
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marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform
    
Eloqua
Published By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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Adobe
Published By: Riverbed     Published Date: Sep 05, 2014
As organizations rely on IT to support critical business processes to an ever-greater degree, the importance of application performance management (APM) is growing. Gone are the days when systems monitoring and management could focus on components in isolation; instead, organizations must ensure that applications are operating at top e?ciency from end to end to support critical business processes. This requires a holistic focus on the end user’s application experience.
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business, value, roi, application, performance, management, efficiency
    
Riverbed
Published By: SAP     Published Date: Jan 21, 2010
The goal of this article will be to contribute to the emerging dialog on the subject of business value by extrapolating from BI lessons learned and from DecisionPath Consultings experience working with Fortune 1000 customers and Government agencies.
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sap, business intelligence, data warehousing, enterprise application, erp, scm, crm, manufacturing, process engineering, readiness assessment, roi analysis, business value delivery
    
SAP
Published By: Arbor Networks     Published Date: Feb 04, 2011
Download this paper to learn how to evaluate your risk vs. the expected returns from investing in a DDoS defense solution.
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ddos protection, arbor networks, dns, domain name system, distributed denial of service, botnet, ddos defense solution, roi calculation, ddos attacks
    
Arbor Networks
Published By: Arbor     Published Date: Sep 20, 2013
Today’s hosting provider can increase revenue by capitalizing on the growing demand of business customers for hosted online operations—provided, of course, that it can safeguard these critical operations against DDoS-related outages. Using the simple, step-by-step approach described in this paper, providers can model the financial impact of a DDoS attack on their operations and calculate the ROI of an effective DDoS defense solution.
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distributed denial of services, defense solutions, security, financial management, ddos attacks, ddos protection, ddos defense system, ddos protection solutions, roi
    
Arbor
Published By: Dropbox for Business     Published Date: May 07, 2015
An IDC analysis of organizations adopting Dropbox for Business shows high end-user satisfaction and a strong return on investment (ROI) impacting both end-user productivity and IT infrastructure savings.
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roi, dropbox for business, dfb, employee productivity, infrastructure management, enterprise, cloud adoption, mobile adoption, shifting applications
    
Dropbox for Business
Published By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Download this white paper to learn more about these notable findings from IDC's study of HP DC Service customers. HP Datacenter Care Service can reduce the costs of delivering mission-critical business processes by 23%. HP's Datacenter Care Service solution is able to reduce downtime by 88%, adding five hours of uptime annually to each internal user and $835,000 in revenue to each organization. Increasingly, x86 servers will need a higher level of operational support. On average, companies in this study were able to recognize an average ROI of 456% and pay back the initial investment in HP DC Service in six months.
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Hewlett Packard Enterprise
Published By: IBM     Published Date: Jan 05, 2015
Today’s customers have more opportunities than ever to connect with a brand, and often research products and make purchases through a variety of different channels. However, it’s important to remember that employees are also customers in their personal lives, meaning that they also have high expectations for digital experiences in the workplace.
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digital experience solutions, roi, business productivity
    
IBM
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
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ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
    
IBM
Published By: Red Hat     Published Date: Sep 09, 2018
This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration. IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by: » Enabling more efficient and effectiv
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Red Hat
Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
After several years of relentless hardware and software innovation, the mainframe is at an inflection point. It’s quickly moving from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” This evolution to the platform is also enabling the mainframe to play a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require that organizations modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth. Early adopters of a connected mainframe strategy have achieved more than 300% return on investment (ROI). Over 50% of the benefit value came from business productivity gains, realized from higher transaction volumes, new services, and/or business
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Group M_IBM Q418
Published By: HP - Intel® Xeon® processors     Published Date: May 06, 2013
This IDC white paper describes the challenges associated with managing the growing complexity of IT infrastructures, with a focus on support services for the enterprise. It highlights the important role of support services in maximizing system performance and minimizing downtime. The paper also examines the HP Insight Online, HP Insight Remote Support, and HP Proactive Care service offerings, specifically for HP ProLiant Gen8 servers featuring Intel Xeon technologies — including an analysis of the return on investment (ROI) from these programs for existing HP customers.
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it infrastructure, roi, enterprise, performance management, downtime, remote support, support
    
HP - Intel® Xeon® processors
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