rules digital engagement

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Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
Tags : 
business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
Tags : 
deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan, emerging marketing, advertising agencies, internet marketing, traditional marketing
    
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