sales engagement

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Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Oracle     Published Date: Sep 14, 2015
Dieser Bericht zeigt wie mit Oracle Sales Cloud ein moderner Vertrieb aufgebaut werden kann. Erfahren Sie hier wie Sie im Zeitalter der digitalen Kunden erfolgreicher verkaufen können.
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sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps, social media
    
Oracle
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: Anaplan     Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay CSO Insights’ ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp. In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
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sales performance management, compensation management, incentive compensation, sales planning, incentive comp, commission structure, sales performance, xactly, callidus, cso, cso insights, incentive based compensation, excel, spreadsheet planning, spreadsheet, spm, commission, compensation, global compensation, sales engagement
    
Anaplan
Published By: Groove     Published Date: May 16, 2018
From equipping them with accurate data to efficiency-driving tools to impactful training, you want to find the best systems to help your reps soar. As the market floods with technology (and a lot of lofty claims), it may be tough to know what you actually need and where to start your research process to help — not hinder — your team. You’ve probably heard a lot of buzz about sales engagement platforms, and there are quite a few to choose from. But what is it? What does it do? In sales, time is money. If you find that your team’s time is tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line. In this guide, we’ll help you think through what features you should look for and what questions to ask as you begin to compare your options.
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Groove
Published By: Sage     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal, emerging marketing
    
Brightcove
Published By: Brainshark     Published Date: Apr 24, 2015
Download your free copy today to learn how marketing and sales can work together to drive revenue through lifelong customer engagement.
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marketing strategy, sales marketing alignment, sales content, sales enablement, cmo, content marketing, product marketing, customer engagement, forrester marketing, sales prospecting
    
Brainshark
Published By: Salesforce.com     Published Date: Jul 02, 2014
A well-executed "System of Engagement" strategy provides value to banks and customers. • Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years. • Why it’s time to break down the System of Record and move to a System of Engagement. • How this shift can increase customer satisfaction and create new business opportunities. Download this white paper to get the full details on how a new approach to banking pays off for everyone.
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salesforce, system of engagement, banking, increase customer satisfaction, mobile channel, system of record
    
Salesforce.com
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: The Starr Conspiracy     Published Date: Jun 29, 2017
In this report, discover what’s important to learning buyers and what has changed with them since 2014.
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sales engagement, active evaluation, brand and need awareness, sales leveraging, trade show, active evaluation
    
The Starr Conspiracy
Published By: Epicor     Published Date: Jun 26, 2017
Replacing your point of sale (POS) software can be daunting, yet most Sporting Goods retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software, retail pos software, mobility software, mobile pos, inventory management, customer engagement software, customer loyalty software, mistakes when selecting a new software, mobility, mobile technology, pos technology
    
Epicor
Published By: Outreach.io     Published Date: Apr 09, 2018
Let’s acknowledge the elephant in the room: even the best sales leader is still a single person, not some kind of commission magician. No matter how many spreadsheets you make or how many Tony Robbins podcasts you download, today’s sales workload is too much for any single person to handle. In fact, research shows that 50% of salespeople will miss their number this year. So let’s take a collective breath and acknowledge the truth: there’s just no way any one person can manage today’s sophisticated sales funnel and pipeline without significant assistance. Sales engagement platforms are a cutting edge solution to these formerly insurmountable sales challenges
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Outreach.io
Published By: Outreach.io     Published Date: Apr 09, 2018
Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.
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Outreach.io
Published By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
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lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification, lead rating, engagement score
    
Eloqua
Published By: Oracle     Published Date: Apr 22, 2015
This infographic illustrates how to keep your sales team in front of their customers and selling by providing anytime, anywhere access to the critical information and tools they need.
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sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps, social media
    
Oracle
Published By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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silverpop, social media, smart phones, marketing, customer engagement
    
Silverpop
Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group
Published By: Aon Hewitt     Published Date: Nov 16, 2016
The research is clear, organizations that create a culture of engagement see stronger business performance including customer satisfaction, sales, operating margins and shareholder value. This article explains the 5 Habits Best Employers practice to improve employee engagement and drive better business outcomes.
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aon, best employers, customer satisfaction, operating margins, employee engagement
    
Aon Hewitt
Published By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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Docsend
Published By: F5 Networks Inc     Published Date: Jul 21, 2014
Most organizations are concerned with the speed of their applications. Whether it involves an internal business application or a customer-facing shopping site, web application performance can have a huge impact on business performance. A faster-performing web application results in greater sales, better user engagement and improved productivity. The aim of accelerating these web applications is to improve the end-user experience with faster page-load times and more responsive interactivity. Read this article to learn more about the essential principles driving web application acceleration technologies today.
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web app, acceleration, implementation, data, performance
    
F5 Networks Inc
Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop
Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca
Published By: Tharpe Robbins     Published Date: Jun 23, 2014
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
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employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent, retention, social recognition, sales performance, career recognition, retirement recognition, employee incentives, recognition software, engagement platform, career, performance, social, service award
    
Tharpe Robbins
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