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Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud
Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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empowered, it< tech, ecommerce
    
dinCloud
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: TIBCO Software     Published Date: Feb 26, 2019
Every financial services firm understands the importance of data. More is better. Sooner is better. Accessing it, understanding it, and taking advantage of it before the competition is better. In the mid-2000s, Financial Services was the first industry to strongly adopt data virtualization as a disruptive, new technology for accessing and integrating more data, faster and more easily than ever before. Buy and sell side groups at the largest institutions led the charge, followed soon after by risk management and compliance units. The leading mutual fund providers, along with hedge funds, led the next wave of adoption. In recent years, commercial banks and insurers have accelerated their use of data virtualization. And today, analyst firms such as Gartner, Inc. and Forrester project continued data virtualization adoption for both first-time use at new firms and expanded deployments at existing sites. This whitepaper provides 10 examples of TIBCO Data Virtualization enabled applications f
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TIBCO Software
Published By: Fujitsu America, Inc.     Published Date: Jan 22, 2019
Teachers have always experimented with new technology and how it can be integrated to augment the lessons and content given to students. Classroom sets of books afforded teachers the opportunity to give homework, movie projectors and televisions offered an opportunity to display new content, and calculators transformed computational mathematics. Augmented and virtual reality are new tools that can transition pedagogy to include new materials and content. Students can travel to historical landmarks, world heritage sites, and past events from the safety of their classroom. Books can be scanned to reveal videos and three-dimensional content identified by the teacher to enhance the content available to the student. Download this whitepaper to learn more. Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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Fujitsu America, Inc.
Published By: Visual Factories     Published Date: Mar 15, 2019
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff. Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
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Visual Factories
Published By: Oracle     Published Date: Oct 20, 2017
This document discusses how to secure applications using Oracle Solaris 11 security and the hardware-assisted cryptography capabilities of Oracle’s SPARC servers. This document explores the end-to-end application security scenarios, technical prerequisites, configuration, deployment, and verification guidelines for multitier application deployments running on Oracle Solaris 11–based SPARC servers. In addition, this document covers the Oracle hardware-assisted cryptographic acceleration of the SPARC processor, a key feature when performance and data protection are deemed critical. The derived security benefits can be leveraged into a variety of solutions including application software, middleware, and infrastructure software.
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Oracle
Published By: Adobe     Published Date: Jul 15, 2019
Malgré des différences certaines entre les plates-formes d’automatisation, la réussite tient souvent à trois facteurs : votre stratégie et votre processus, votre flux de contenus et de leads, et vos collaborateurs. En règle générale, un investissement limité dans ces trois domaines se traduira par un retour sur investissement (ROI) de l’automatisation marketing correct, mais pas exceptionnel. Plus vous investirez, plus vous ferez bouger les curseurs et augmenterez votre ROI. Le secret est de voir grand, de commencer petit et d’avancer rapidement. Autrement dit, les meilleurs résultats sont généralement obtenus en démarrant avec ce que vous avez et en investissant progressivement.
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Adobe
Published By: Symantec     Published Date: Jul 28, 2014
A paper on 6 things that can kill your website and how to stop them.
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website security, website protection, website threats, symantec, norton
    
Symantec
Published By: Symantec     Published Date: Jul 30, 2014
This report will help you to understand the threats that you face, your vulnerabilities and how you can protect against this.
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vulnerability assessment, website security, protecting against vulnerabilities
    
Symantec
Published By: BMC Software     Published Date: Jun 30, 2009
Batch Application Integration allows you to process critical transactions, such as payment authorizations, in real-time, and cue fulfillment (such as packaging and shipping) or other lower priority actions for batch processing. Learn more about Batch Application Integration, and how BMC CONTROL-M makes it possible.
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integrating, automation, composite applications, bmc, control-m, enterprise architects, batch application integration, batch processing, object oriented design, ood, service oriented architecture, soa, enterprise management associates, ema, enterprise, bai, enterprise resource planning, erp, business-to-consumer, b2c
    
BMC Software
Published By: SAP Inc.     Published Date: Jul 28, 2009
Read about the benefits, prerequisites, and impact of successful business process management (BPM) initiatives, with a closer look at the United States.
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bpm, bpm, business process management, software implementations, sap, idg, cio2cio, soa, service-oriented architecture, it management, knowledge management, customer service management, business product owner, bpo, metrics
    
SAP Inc.
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam, wcm, web content management, multisite functionality
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
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wcm, web content management, multichannel, sdl, custom code, engagement
    
SDL Web Content Management Solutions
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We live in a digital world, surrounded by the most powerful innovations in human communication since the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day. Understanding the power of social integration is half the battle; finding the right tools and strategies to help you do this easily and effectively is equally important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
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spredfast, social media, sponsorship, content, social integration, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: SolarWinds     Published Date: May 18, 2015
Monitor website availability and performance across Web pages and infrastructure elements. Learn how to proactively monitor five key areas of website performance issues caused by front-end components. With monitoring, you can proactively detect bottlenecks to find out whether the increase in server-side processing is due to the Web server or due to a front-end.
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website availability and performance, infrastructure elements, five key areas, detect bottlenecks, server-side processing
    
SolarWinds
Published By: SolarWinds     Published Date: Aug 04, 2015
In order to have a responsive and resilient website, there are critical decisions you should make in the planning process with regard to security, load testing, load balancing and scalability. In this paper, Terri Donahue, Microsoft IIS MVP, outlines specific decisions and tasks you should perform to effectively plan and implement your IIS environment.
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internet information services, load testing, load balancing, scalability, iis environment
    
SolarWinds
Published By: AT&T     Published Date: Jul 28, 2015
Download this white paper to learn how AT&T DDoS Defense with KONA Site Defender service can extend protection from origin servers to edge servers for a comprehensive, multi-level approach to security.
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at&t, ddos, ddos attack, kona site defender, origin services, security, cybersecurity, hackers
    
AT&T
Published By: HP Software     Published Date: Feb 02, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
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security, bios, threat prevention, threat detection, malware, hacking
    
HP Software
Published By: Comcast Business     Published Date: Nov 04, 2016
Technology has provided its share of pros and cons for the financial services industry. On one hand, it has created a level of transparency between customers and their financial health, giving them access to their account information and enabling them to apply for loans, transfer funds, pay bills and withdraw funds with the click of a mouse or the push of a few buttons. On the other hand, it has changed consumers’ expectations regarding banking as a whole, expecting a level of service other online sites provide, such as immediate customer assistance and problem resolution.
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Comcast Business
Published By: AWS     Published Date: Nov 15, 2018
Today’s IT teams spend far too much time struggling against increasing system complexity and tools failing to make monitoring easier and more reliable. To combat these challenges, both admins and site reliability engineers need a clear view of infrastructure performance and availability. Splunk® Insights for Infrastructure (SII) is an analytics-driven monitoring solution that provides the seamless experience organizations need for infrastructure monitoring on the AWS cloud. Download this product brief and discover how SII offers: • An easy install within minutes—available as a free download • Detailed investigations through granular metrics • Seamless monitoring and troubleshooting
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AWS
Published By: Reputation.com     Published Date: Jun 29, 2018
The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
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