smart process apps

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Published By: Salesforce.com     Published Date: Apr 16, 2013
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the Internet and hopefully your mobile app as well in the key moments of their day. In interviews with more than 100 mobile innovators, we have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. We close with a simple framework for prioritizing which apps and features people will actually use based how useful and convenient they are.
Tags : 
mobile, engagement, business, smartphones, tablets
    
Salesforce.com
Published By: K2     Published Date: Apr 27, 2015
Download this free report to ensure you have the knowledge you need to retain your customers as you head into 2015.
Tags : 
business process management, cloud-based work orchestration, smart process apps, bpm market, "low-code" platforms, dynamic case management
    
K2
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