A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
Published By: Jive Software
Published Date: Feb 24, 2014
This IDC study addresses the management challenges and subsequent best practice outcomes that can be achieved through the integration of existing enterprise social network tools with other networks or enterprise applications.
