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Published By: Sprinklr     Published Date: Nov 22, 2016
In this social listening whitepaper, you'll learn that listening technology provides brands with the power to reach consumers via the digital platforms where they research, make, and discuss their purchasing decisions.
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social listening, value, consumers, purchasing decisions, listening technology, listening, tools, whitepaper
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
CXM is the process of providing unforgettable experiences to your customers at every touchpoint Ė online, on the phone, on social, and in person. Itís the future of every business operating in a networked world. So where do you begin?
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details the mobile ads landscape and the role of social media within it.
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mobile adverting, mobile ads, social media ads, social ads, social advertising, social media advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
Youíll learn some handy information in this guide, including: - Why your company should be thinking about LinkedIn ads. - How HSBC and Nissan are running successful campaigns on LinkedIn. - Actionable advice for taking your first steps, courtesy of thought leaders who live and breathe LinkedIn.
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social ads, social advertising, social media advertising, linkedin ads, linkedin advertising.
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.
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messaging app research, messaging app data, social media data, social media intelligence, snapchat data, snapchat statistics, wechat data, wechat statistics, whatsapp statistics, whatsapp data, line statistics, line data
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
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user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 29, 2016
A whitepaper that discusses the impact of social media on customer service models, and how companies need to shift their strategy to effectively manage customer experience.
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customer service, customer experience, customer retention, voice of the customer, social customer service, social customer care, customer care
    
Sprinklr
Published By: Sprinklr     Published Date: Nov 22, 2016
Customer service today is broken, and the data shows it. Tried-and-true customer service models are losing your organization customers and prospects. So what is the solution? Itís called social customer service.
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social customer service, social media customer service, social media, social, customer service, customer care, customer reviews
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
During a data breach, social media can be a friend or your worst foe. Hereís how to develop a crisis management plan that utilizes social media.
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data breach, social media, hacked, hack, data, breach, sprinklr, crisis management, social media crisis
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Data breach costs can cripple a company. Hereís how to be knowledgeable to ensure vigilance in the case of calculating the cost of a data breach.
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data breach, calculate cost data breach, calculate cost, data, breach. cost data breach, cost, calculate
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics.
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social advertising, social advertising techniques, social, advertising, marketing, advertising strategies, social media, tactics, advanced
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Social media management software allows brands to embrace digital transformation efficiently. Find out how in this guide.
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social media management software, social media management, digital transformation
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
In The Customer-First Future of Customer Care Whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change.
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customer care, customer-first, whitepaper, study, customer service, executives, driving change
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
    
Sprinklr
Published By: Sprinklr     Published Date: Jan 05, 2018
Microsoft General Manager and CMO Grad Conn shares his thoughts on how brands must provide an experience that customers actually enjoy, as opposed to just hoping they elicit a certain response.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, itís crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Itís more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Todayís brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
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social media management software, social media management, social media technology, social tools, social media software, social media, social deployment, digital transformation, guide, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make Ė and keep Ė their customers happy. "
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customer experience, happy customers, customers happy, cx journey, marketing, digital marketing, sprinklr, whitepaper
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations, data, social conversations, visual experiences, sprinklr, consumer reviews, consumer ratings, location intelligence, social engagement, marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"ďAnalyze ThisĒ highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester Ė and Sprinklr Ė say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Complacency is kryptonite for customer care. Itís an evolving organism that requires speed and constant attention, and thatís why itís imperative to stay up-to-date. Download for help with handling the complexities of social media, driving engagement, and increasing retention."
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social customer care, customer care, customer care program, customer service, social customer service, social media customer service, social media, social, program, plan, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink whatís important. Customer care, once the begrudged ďcost center,Ē is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change."
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customer care, customer-first, customer-first future of customer care, whitepaper, study, customer service, executives, driving change, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAPíS marketing team and how that has benefited the business.
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marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of todayís S&P 500 companies will be replaced by 2027. Itís a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
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