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Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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InsideView
Published By: CrowdStrike     Published Date: Oct 23, 2017
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? A new white paper, “The Five Essential Elements of Next -Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: Details on the five essential capabilities that define true next-generation EPP and why they are so important A matrix that evaluates and compares the potential impact of different solutions A list of top questions to ask ve
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CrowdStrike
Published By: Carbonite     Published Date: Apr 09, 2018
Malware that encrypts a victim’s data until the extortionist’s demands are met is one of the most common forms of cybercrime. And the prevalence of ransomware attacks continues to increase. Cybercriminals are now using more than 50 different forms of ransomware to target and extort money from unsuspecting individuals and businesses. Ransomware attacks are pervasive. More than 4,000 ransomware attacks happen every day, and the volume of attacks is increasing at a rate of 300 percent annually.1 According to an IDT911 study, 84 percent of small and midsize businesses will not meet or report ransomware demands.2 No one is safe from ransomware, as it attacks enterprises and SMBs, government agencies, and individuals indiscriminately. While ransomware demands more than doubled in 2016 to $679 from $294 in 2015, the cost of remediating the damage and lost productivity is many multiples higher.3 Ransomware is the equivalent of catastrophic data loss, except
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Carbonite
Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See the 2017 retail holiday recap for learnings you can use while planning for Holiday 2018. Why the target audience should care: Get the trends from last year’s holiday season so you can predict your results this year. Find out why Black Friday online sales are expected to surpass Cyber Monday’s, why bigger retailers are stealing online share from smaller retailers, and why search advertising and mobile optimization should be your top priorities this season.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
Published By: Gigamon     Published Date: Oct 25, 2017
Read the Joint Solution Brief Accelerate Threat Detection and Response to learn how Gigamon helps Splunk Enterprise users effectively analyze and remediate network security threats. Benefits include enhanced visibility and deeper, faster security analytics from precise, targeted network metadata generated from the traffic flowing in your network. Also learn how automation of common security tasks, across the Gigamon platform and third-party security tools, from within the Splunk platform helps increase analyst efficiency and reduce errors.
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Gigamon
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: Dome9     Published Date: Apr 25, 2018
Last year at this time, we forecast a bumpy ride for infosec through 2017, as ransomware continued to wreak havoc and new threats emerged to target a burgeoning Internet of Things (IoT) landscape. ‘New IT’ concepts – from DevOps to various manifestations of the impact of cloud – seemed poised to both revolutionize and disrupt not only the implementation of security technology, but also the expertise required of security professionals as well. Our expectations for the coming year seem comparatively much more harmonious, as disruptive trends of prior years consolidate their gains. At center stage is the visibility wrought by advances in data science, which has given new life to threat detection and prevention – to the extent that we expect analytics to become a pervasive aspect of offerings throughout the security market in 2018. This visibility has unleashed the potential for automation to become more widely adopted, and not a moment too soon, given the scale and complexity of the thre
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Dome9
Published By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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B Channels
Published By: MediaRadar     Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report. Download the report to learn about: the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising what brands are spending the most on tv advertising and which categories spend the most overall which new ad formats brands are using to build the biggest buzz how the World Cup affected brands’ ad spend and placement
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MediaRadar
Published By: Preempt     Published Date: Nov 02, 2018
Enterprises and the threats that target them have all fundamentally evolved over the past decade. In response, the security industry has generated an enormous amount of point solutions and technologies to try and keep pace. However, for all of this innovation and change, the underlying enforcement architecture has remained largely unchanged. A new modern approach to preempting threats is required. One that augments the existing architecture instead of replaces it. This new approach brings full enterprise and business context to real-time enforcement decisions. Identity, behavior, devices, anomalies, and risk all play a real-time role. Just as importantly, enforcement and access options can be graded based on the risk to the business, and policies can actively seek out and adapt to new information.
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Preempt
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
When it comes to securing all the parts of a modern distributed network, endpoints remain the most vulnerable outlier. Mobility has brought a flood of different devices that cross in and out of enterprise networks on a daily basis. This public exposure, combined with inadequate traditional endpoint security and a high degree of user autonomy, makes these devices prime targets for malware infections and other forms of sophisticated attack that seek to exploit the broader organization. And threat actors are finding enormous success along these vectors. To stay competitive, most organizations are currently embracing digital transformation (DX)—including cloud services, smart Internet of Things (IoT) devices, and greater mobility. These adaptations provide organizations with faster and more seamless access to critical information, regardless of the device being used to access it. However, as distributed networks expand and become more difficult to manage, the endpoint remains a weak link i
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Fortinet EMEA
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Endpoint devices continue to be one of the favorite targets for cyberattacks. A successfully compromised laptop provides a foothold for a threat to move laterally and infect other endpoints within the organization. To address this critical vulnerability, security leaders must integrate endpoint security into their broader network security architecture. A deep connection between endpoint and network security offers key improvements to holistic enterprise protection. It provides risk-based visibility of all endpoint devices, establishes policy-based access controls, enables real-time threat intelligence sharing, and automates security responses and workflows for effective and efficient protection that conserves time and money.
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Fortinet EMEA
Published By: Unit4     Published Date: Feb 18, 2019
Want to help your project teams hit revenue and margin targets? And keep hitting them? The top five percent of professional services organizations (PSOs) are growing faster, earning more revenue, and reaping higher project profits than their competitors. All because of greater real-time visibility and control over their project plans, schedules, costs, and budgets. Download this eGuide to learn how to drive the efficiencies and repeatable processes market leaders rely on.
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Unit4
Published By: IBM APAC     Published Date: Nov 22, 2017
A user initiates the call and selects the source language, such as Spanish. (In this example, assume that the target language is set to English.) As the user is talking to the support representative, the audio is converted to text using the Speech to Text service. Then using Language Translator, the text is translated to English. English language text is then sent to the Text to Speech service as input. The output audio message is what the support representative hears. All of this happens in near real time. The text from Speech to Text and the Language Translator service also can be stored in a database for analytics. The same process is repeated in reverse for the audio message sent by support personnel.
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source, language, english, spanish, speech to text, database, analytics, audio message, support
    
IBM APAC
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
It’s likely not a matter of if, but when your company will fall prey to targeted attack involving malware, ransomware, data exfiltration, or phishing. In fact, 70% of organizations reported a security incident that negatively impacted their business in the past year. Learn more about the realities of cybercrime in today’s hyperconnected world.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
The cyber threat landscape is dynamic and accelerating. The Domain Name System (DNS) is a vulnerability in many organizations’ defenses that malicious actors are increasingly exploiting. The following DNS best practices, when coupled with an enterprise threat protection service, will aid you in identifying, blocking, and mitigating targeted threats such as malware, phishing, ransomware, and data exfiltration.
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Akamai Technologies
Published By: Kaspersky Lab Australia and New Zealand     Published Date: Jun 09, 2016
The volume and complexity of cyber-attacks targeting large enterprises and infrastructure service providers is escalating.
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security application, data centers, data, cyber-attacks, security, prevent cyber-attacks
    
Kaspersky Lab Australia and New Zealand
Published By: Akamai Technologies     Published Date: Jun 14, 2018
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
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dns, phishing, malware, ransomware, security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Jun 14, 2018
It’s likely not a matter of if, but when your company will fall prey to targeted attack involving malware, ransomware, data exfiltration, or phishing. In fact, 70% of organizations reported a security incident that negatively impacted their business in the past year. Learn more about the realities of cybercrime in today’s hyperconnected world.
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cybercrime, security, malware
    
Akamai Technologies
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